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Vital Farms Reports Third Quarter 2026 Financial Results
Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today reported financial results for its third quarter ended September 27, 2026.
Financial highlights for the third quarter ended September 27, 2026, compared to the third quarter ended September 28, 2025, where applicable, include:
The Retail Rundown: Beef Holds Strong as Fall Meat Promotions Shift
The seasonal shift in retail protein advertising is becoming more apparent as cooler weather settles across parts of the country and consumers turn to heartier meals.
While falling temperatures typically reduce grilling occasions, promotions on cuts like chops, ribs, and steaks continue to offer retailers opportunities to attract shoppers looking to extend the outdoor cooking season or stock up ahead of winter.
USDA retail feature data show continued promotional activity across the major protein categories, although advertising patterns and feature rates varied across the meat case.
Beef promotions held...
ANALYSIS: EU Egg Market Falls Short of Seasonal Expectations
The EU egg market is behaving counter-seasonally, with market participants indicating that the usual October strengthening in demand is yet to materialize. Buying activity remains subdued, raising questions about whether seasonal demand will be strong enough to absorb available supplies and support a market recovery.
The price gap highlights the market's weakness. Cage eggs traded at around €1.58/kg this week, 39% below the €2.58/kg recorded at the same point last year and 12% below the €1.80/kg seen in 2024. Although broadly in line with...
Vital Farms Introduces a Higher Standard for Free-Range Eggs Through Pilot at Select Target Stores
Vital Farms (Nasdaq: VITL) announced today [October 23, 2026] the pilot launch of Vital Farms Free-Range eggs, which are expected to arrive in select Target retail stores across the South and Southeast beginning this week.
This limited test is designed to explore how Vital Farms can reach more households with a high-quality product at a more accessible suggested retail price point of less than $5 per carton, while maintaining its commitment to transparency and animal welfare.
Introducing A New Vital Farms Standard
“Free-range” is one of the most familiar terms in the egg aisle, but the standard itself doesn’t consistently tell consumers what they are actually buying. Compared with many other free-range products, the new Vital Farms Free-Range standard sets a higher bar for animal welfare in several meaningful are
The Retail Rundown: Egg Retail Looks Ahead to Holiday Baking Demand
Grocers are entering a key period for egg demand, as seasonal baking and an uptick in home cooking typically support purchases toward year-end. However, the holiday boost has yet to translate into stronger consumer demand, with feature activity easing in recent weeks.
According to the USDA’s latest Feature Activity report, national egg feature activity declined to 39.5% from 45.8% the previous week, but remained above the 32.1% during the same period last year.
At retail, shelf prices remain largely unchanged, while wholesale egg prices are hovering at multi-year lows, potentially...
MIL-OSI Asia-Pac: Import of Poultry Meat and Products from Areas in Canada and US Suspended
The Centre for Food Safety (CFS) of the Food and Environmental Hygiene Department announced today (October 20) that in view of notifications from the World Organisation for Animal Health (WOAH) about outbreaks of highly pathogenic H5N1 avian influenza in the Municipality of Pembina of the Province of Manitoba in Canada, and Stearns County and Benton County of the State of Minnesota, and Jay County of the State of Indiana in the United States (US), the CFS has instructed the trade to suspend the...
Vital Farms Launches the “Behind Every Carton” Campaign
Vital Farms announced today the launch of the “Behind Every Carton” campaign, which celebrates the more than 600 real family farms that help bring ethical food to the table every day.
Behind Every Carton celebrates Vital Farms’ direct relationships with the farmers who produce eggs for consumers every day. At a time when much of the egg aisle feels far removed from the farm, Vital Farms takes a different approach, building real connections with the real people who care for the hens and do...
Eggs Up Grill Accelerates Franchise Growth with Talladega Superspeedway Partnership
Eggs Up Grill, the fastest-growing and largest daytime restaurant franchise in the country, is accelerating its growth strategy in Alabama through a new partnership surrounding NASCAR's Yellawood 500 race weekend at Talladega Superspeedway, October 23 - 25.
This partnership comes as Eggs Up Grill continues expanding its national footprint and identifying new markets for franchise development, including communities across Alabama. With more than 200 restaurants open and in development, and more than 60% of franchise owners operating or developing multiple locations, Eggs Up Grill is pairing its growth strategy with...
The Retail Rundown: Grocery Inflation Eases, Protein Trends Diverge
The latest Consumer Price Index (CPI), released today by the Bureau of Labor Statistics (BLS), offered a modest reprieve for grocery shoppers in September. While the overall food index held steady, retail feature data reveal a more uneven picture across protein categories.
Food-at-home prices eased 0.1% in September, while the index for meats, poultry, fish, and eggs declined 0.5%, led by a 1.0% drop in beef prices. Still, the broader trend remains upward, as grocery prices were 1.8% higher than a year ago.
Foodservice inflation continues to run hotter...
Egg Exports Grew 29.4% in September, Reaching 2,700 Tons
Brazilian egg exports, considering both fresh and processed products, totaled 2,686 thousand tons in September, a volume 29.4% higher than that recorded in the same month of 2025, when 2,076 thousand tons were shipped, according to the Brazilian Association of Animal Protein (ABPA).
Revenue reached US$5.866 million, a 6% increase compared to the US$5.536 million recorded in September of last year.
In the period from January to September, exports totaled 22,669 thousand tons, a volume 34.1% lower than the 34,378 thousand tons...
Eggs Up Grill Extends Franchise Growth Streak With 11 New Commitments
Eggs Up Grill, the fastest-growing and largest daytime restaurant franchise in the country, continued to attract experienced multi-unit franchise operators in the third quarter of 2026, signing 11 new restaurant commitments across four franchise groups while extending its positive same-restaurant sales growth streak to 23 consecutive quarters.
The quarter reflects an important evolution in Eggs Up Grill's franchise growth strategy as the brand increasingly attracts multi-unit, multi-brand operators looking to diversify their portfolios. Three new franchise groups joined...
NestFresh Reaches Major Humanely Hatched™ Milestone, Sparing 1.2 Million Male Chicks
NestFresh, a leading humane egg producer in the U.S., today announced a major milestone in its Humanely Hatched™ program: 1.2 million chicks have now been successfully hatched using in-ovo sexing technology, helping spare 1.2 million male chicks from being euthanized after birth. The company expects that number to reach 1.5 million by the end of 2026.
The milestone marks a significant step forward in NestFresh's effort to bring in-ovo sexing to commercial scale in the U.S. egg industry. While more egg companies are beginning to announce commitments to in-ovo technology, NestFresh has been actively...
The Retail Rundown: Pork Finds Its October Opportunity
October is National Pork Month, and this year’s celebration comes at an important time for the pork industry. While the fall buying period provides a marketing hook, tighter hog supplies may be an even more important factor shaping the market.
A smaller hog inventory, steady-to-lower slaughter levels, and attractive prices on select cuts give retailers several reasons to feature pork.
The latest USDA Hogs and Pigs report puts the September 1 US hog and pig inventory at 74.3 million head, about 2% below a year earlier. Market hog inventories were also down about 2%, while the breeding herd was smaller.
The industry enters the fall with a smaller supply base and limited signs of near-term expansion. While pork remains readily...
ANALYSIS: EU Egg Production Shifts at Different Speeds Across Member States
The EU’s egg sector is steadily moving away from caged production, but the pace of the transition varies considerably between major producing countries. For the market, this means that the availability of different egg categories is changing at different rates, while producers face decisions over investment and future production capacity.
France is relatively advanced, SNIPO reports cages accounted for under 25% of laying hens in 2025, down from more than 68% a decade earlier, with 52% now in free-range or organic systems— well above the EU’s 23%...
Avian Flu and African Swine Fever: EU Provides €73 Million to Compensate Italian Farmers
Today, Commissioner for Agriculture and Food Christophe Hansen is in Sorrento, Italy, where he will meet Minister of Agriculture, Forestry and Food Sovereignty, Francesco Lollobrigida. While there, he will also deliver a keynote speech at the General Assembly meeting of the Association of Poultry Processors and Poultry Trade in the EU (AVEC), and participate in a panel discussion on 'Building the Future of the EU Poultry Sector Through Innovation'.
This visit comes as Member States agreed on the Commission's proposal to provide €73 million to Italy...
7-Eleven, Inc. Restaurants Make Mealtime Easier with New Value Menus
7-Eleven, Inc. is amping up value at Laredo Taco Company®, Raise the Roost® and Speedy Cafe® restaurants with new value menus perfect for busy mornings, lunch breaks and easy dinners. With fan-favorite options served up at a great price, the latest lineup makes mealtime easier than ever.
Savory tacos, crispy chicken and hot breakfast sandwiches bring plenty of comfort-food appeal, with prices that are just as easy to enjoy. The meal deals include...
ANALYSIS: EU Egg Exports Ease in July as UK and Japan Demand Softens
According to the latest data from the European Commission, EU egg exports (excluding hatching eggs and expressed in egg equivalent weight), eased to 25,168 tons in July 2026, down 1.2% from 25,467 tons in June. The July result was 17.1% below the 30,344 tons recorded a year earlier, pointing to a weaker seasonal export performance than in 2025. Nevertheless, the year-to-date decline remained comparatively limited: exports totaled 227,632 tons in January-July, just 1.3% below 230,571 tons in the corresponding period of last year.
The UK remained the EU’s largest reported destination, although shipments continued to contract. July exports to the UK fell...
ANALYSIS: EU Egg Imports Moderate in July After Strong H1
EU egg imports excluding hatching eggs totaled 22,353 tons in egg equivalent weight in July, down 6.2% from June’s 23,841 tons, but still 6.6% above the 20,976 tons recorded in July 2025. On a year-to-date basis, imports reached 166,810 tons by the end of July, 66.4% above the 100,269 tons recorded over the same period of 2025.
Ukraine remained the dominant source of EU egg imports. July volumes increased to 14,570 tons, up 17.9% month on month and 16.5% year on year, accounting for...
Import of Poultry Meat and Products from Wright County of State of Minnesota in US Suspended
The Centre for Food Safety (CFS) of the Food and Environmental Hygiene Department announced today (September 21) that in view of a notification from the World Organisation for Animal Health (WOAH) about an outbreak of highly pathogenic H5N1 avian influenza in Wright County of the State of Minnesota in the United States (US), the CFS has instructed the trade to suspend the import of poultry meat and products (including poultry eggs) from the area with immediate effect to protect public health in Hong Kong.
A CFS spokesman said that according to the Census...
US Egg Farmers Continue to Build New Demand in Singapore as Shell Eggs Return to Market
Less than one month after U.S. shell eggs returned to Singapore for the first time in over 20 years, American egg farmers are already turning new market access into lasting demand.
The timing is no accident. International demand for U.S. eggs is surging. U.S. egg exports increased 25% during the first half of 2026, as American Egg Board (AEB), working with the USA Poultry and Egg Export Council (USAPEEC), drove growth for U.S. eggs and egg products across Asia and around the world.
Ten producers representing eight U.S. egg companies...
SPAM® Brand Turns Up the Heat with New SPAM® Hot Honey Flavored and Win Son Bakery Collaboration
The SPAM® brand today announced the launch of SPAM® Hot Honey, a new full-time addition to its lineup of more than 10 varieties, bringing a sweet-and-spicy twist to the iconic canned meat. To celebrate, the SPAM® brand is teaming up with Win Son Bakery, the acclaimed Brooklyn eatery known for its fearless, modern approach to Taiwanese cuisine. Fans can get their first taste of the new flavor through two...
The Retail Rundown: The 2026 Labor Day Grill Balances Value and Variety
Labor Day weekend is nearly here, and retailers are putting grilling favorites front and center for one last major cookout of summer. The 2026 holiday protein mix offers plenty of variety, but pricing is influencing how shoppers build their menus, with value particularly important across meat and poultry.
Despite higher prices, beef remains a centerpiece of the backyard cookout, with retailers featuring ground beef alongside strip, sirloin, porterhouse, and other steaks, as well as roast cuts such as top round.
Recent Circana data highlights the continued price pressure...
AEB: Supply Commentary – August 2026
In August demand continued to remain strong while supply continued to outpace demand. Wholesale prices remain depressed as a result and the outlook is unchanged from last month.
Flock Size and Production
AEB estimates the overall flock size between 340M and 345M, based on assessments through May and excluding small non-paying producers. This estimate is higher than other published industry estimates. Looking at total production, AEB estimates an average of 20.2M cases produced per month over the past three months.
Drivers of Total Production
Rate of lay has softened slightly, but 2026 production per hen is still projected to beat 2025, with 2027 projected higher...
ANALYSIS: EU Egg Market Emerges from Summer Lull
The EU egg market is gradually moving out of its quieter summer phase, with market participants reporting a return of buying activity across several parts of the bloc. Following a summer marked by weaker demand and ample availability, buyers are increasingly re-entering the market as the holiday period winds down and normal consumption patterns resume.
Market participants note renewed interest from retailers, food manufacturers, bakeries and foodservice operators, while the reopening of school and university canteens is expected to provide further support to demand in the coming...
Poultry Industry Safety Innovators Encouraged to Apply for Frank Cruice Award
The Joint Poultry Industry Safety & Health Council is now accepting applications for the Frank Cruice Innovation in Safety & Health Award, recognizing poultry and egg industry organizations that are advancing workplace safety and health through innovative practices, programs or technologies.
Open to members of the National Chicken Council (NCC), National Turkey Federation (NTF) and U.S. Poultry & Egg Association (USPOULTRY), the award honors companies that have demonstrated a significant advancement in operational excellence through a safety or health innovation that helps create safer, healthier workplaces across the poultry and egg industry.
The award is named in honor of Frank...
Milk Bar Partners with Beyond Meat to Debut New Plant-Forward Options
Over the years, Milk Bar fans have made plenty of requests - and plant-forward options have been among them time and time again. This summer, Milk Bar is answering that call with Beyond Meat.
Milk Bar's savory offerings have long held a special place in fans' hearts, and after years off the menu, they're making their highly anticipated return. In partnership with Beyond Meat, Milk Bar is reintroducing savory with two limited-edition plant-forward menu items inspired by guest feedback, giving...
The Retail Rundown: Grocers Make a Final Push for Grilling
Labor Day falls on Monday, September 7, signaling the unofficial end of summer and the last major grilling occasion before consumers turn their attention to school, football, and the fall holidays.
The three-day holiday weekend is a key promotional window for grocers, but the 2026 protein market presents a more challenging backdrop. Factors like tight cattle supplies and broader economic pressures are influencing both availability and consumer demand, prompting retailers to take a more strategic approach to promotions.
From a wholesale beef perspective, the market has become less favorable for retailers seeking promotional leverage. Choice and Select beef cutout values have climbed since the...
Denny’s Launches $9.99 Triple Play Combos, Adds New Burger Lineup
Denny’s is rolling out a new value-focused menu strategy nationwide with the launch of its Triple Play Combo Meals, offering customers a drink, starter and entrée starting at $9.99. The customizable three-part meals are designed to give diners more choice while allowing them to trade up to higher-priced entrées.
The lineup includes several new beef offerings, including the Diner QP, a 100% all-beef patty with 50% more beef than a quarter-pound patty, American cheese, diced onions, pickles, mustard...
The Retail Rundown: Promotional Calendar Looking Towards Fall
Mid-August can be a quieter stretch in the grocery calendar, but the latest retail feature data suggest the lull may be short-lived.
Promotional activity is building across beef, chicken, and pork, while eggs and dairy are seeing strong year-over-year gains as retailers prepare for fall-driven demand, including back-to-school shopping and Labor Day celebrations.
Beef posted one of the sharpest week-over-week increases. The USDA national feature rate climbed to 96.0%, from 80.2% a week earlier and 88.8% a year ago. Retailers increased advertising for...
USDA Announces $7.5 Million in Grant Funding to Expand Cold Chain Capacity
The U.S. Department of Agriculture (USDA) today [August 17, 2026] announced $7.5 million in grant funding available through the Cold Chain Grants for Emergency Food Assistance Program (CCG). The Program will fund projects to support cold chain equipment investments that help food assistance entities temporarily store, effectively package, and distribute fresh, frozen, and minimally processed foods.
“The Trump Administration continues to prioritize providing Real Food for Americans. Over the past year and a half, we have worked hard to incentivize healthier options for Americans and today’s announcement is another step in...
How AEB’s Export Focus Is Brightening the Egg Market Outlook
The egg market is shifting, and AEB’s efforts are a big reason why.
After months of heavy domestic supply, eggs are moving. Export demand is driving real momentum, and the numbers back it up. Total U.S. egg exports are up 25% through the first half of 2026. Exports to Japan are up 78%. And exports to South Korea? Up 745%. Yes, 745%. These are not rounding errors. This is the result of years of deliberate, sustained investment in relationship building in foreign markets, and it is working exactly when farmers...
7-Eleven Introduces Limited-Time Breakfast and All-Day Offers for Back-to-School Rush
7-Eleven, Inc. is rolling out a new lineup of breakfast offers and all-day deals timed for the back-to-school rush across 7-Eleven®, Speedway® and Stripes® stores nationwide. The initiative highlights quick, low-price options aimed at busy mornings and parents on-the-go.
For a limited time, customers can find hot, hearty items at the chain’s in-store restaurants:
Laredo Taco Company® restaurants are rolling out all-day $3 quesadillas. It includes a...
The Retail Rundown: Retailers Pivot to Back-to-School and Football Season
August marks one of grocers' busiest seasonal transitions as retailers work to capture the final weeks of summer while preparing for back-to-school routines, Labor Day cookouts, and the start of football season.
Store circulars are increasingly shifting from vacation essentials to lunchbox staples, breakfast foods, and snacks. Retailers are also capitalizing on the broader protein trend by highlighting products that deliver both nutrition and convenience, with deli meats and ready-to-eat offerings prominently featured.
USDA retail feature activity indicates this emphasis on fresh proteins, with ground beef serving as a key traffic driver...
ANALYSIS: Muted Buying Activity Keeps EU Egg Markets Under Continued Pressure
The EU egg market has remained under clear pressure since Q2, with prices softening to levels not seen in more than a year across much of the complex. The weakness is evident across all major segments, including shell eggs, liquid egg, and dried egg...
100% Organic Free-Range Egg Production Could Have Negative Consequences for Climate and Nature
An international team, including researchers at the University of Oxford's Smith School of Enterprise and the Environment, has revealed striking trade-offs between the different ways eggs are produced, with a wholesale shift to free-range and organic systems potentially raising greenhouse gas emissions and land use even as it aligns more closely with concerns about hen welfare.
Using UK data, the study compared several possible scenarios for the egg industry, including shifts to barn, free-range and organic systems, while keeping egg output constant. The authors find that although cage-free systems may align more closely...
US Shell Eggs Return to Singapore for the First Time in Over Two Decades
For the first time in over 20 years, U.S. shell eggs are heading to Singapore. American Egg Board (AEB), with the USA Poultry and Egg Export Council (USAPEEC) and U.S. egg farmers Hillandale Farms, Rose Acre Farms and Mid-States Specialty Eggs, announces the relaunch of U.S. shell egg exports to one of Southeast Asia's most dynamic food markets.
Singapore imports more than 90% of its food, and supply diversification is central to the country's food security strategy. With consumers eating approximately one egg per person...
Sargento Announces Agreement to Acquire La Terra Fina® A US Category Leader in Dairy-based Dips
Sargento Foods today announced it has signed a definitive agreement to acquire California-based La Terra Fina® – a category leader in premium dips, spreads and quiches. With a vision to be the most innovative, best-loved real food company, Sargento will acquire a brand with a loyal consumer following and enter the deli department of grocery retailers nationwide.
Demand for real food during all eating occasions has never been greater, which makes La Terra Fina's portfolio attractive. Its unique varieties and high...
The Retail Rundown: Buying Opportunities Emerge Beyond Peak Grilling
As summer enters its final stretch, retailers are shifting their focus from peak grilling season to the next major merchandising window: back-to-school, Labor Day, and early fall meal occasions.
Consumers remain focused on value as grocery budgets face pressure, yet they are still willing to spend on proteins that deliver an affordable "restaurant-at-home" experience.
At the same time, evolving priorities and the increased adoption of GLP-1 medications are reshaping how households plan meals and shop for groceries, with new consumer research showing that health...
ANALYSIS: EU Egg Exports Stable, but Trade Flows Shift
EU egg exports were almost unchanged in Jan-May 2026, with total shipments down just 0.3% year on year (YOY), but the destination mix shifted significantly. Switzerland became the largest export market, with shipments surging 189.1% YOY to 64,368 tons, overtaking the UK, where volumes fell 15.3% to 57,416 tons. Japan also recorded a decline, with exports down 12.2% to 21,921 tons.
Together, Switzerland, the UK and Japan absorbed 143,705 tons, accounting for 73.4% of total EU egg exports during the period. However, the balance between these key markets changed considerably...
The Retail Rundown: Consumers Redefine Value Across the Meat Case This Summer
With the summer grilling season in full swing, the protein case reflects more than shifting prices. The latest Circana retail data shows consumers continuing to prioritize value, but what defines value varies by protein category as supply dynamics, promotional strategies, and purchasing behavior evolve.
Beef Leads the Meat Department Despite Premium Pricing
Beef remains the largest protein category by total weekly sales, generating $191.5 million last week—nearly 58% more than eggs and almost 77% higher than chicken. Average retail pricing reflects continued supply constraints, with an...
Brazil Detects First 2026 Case of Avian Flu in Wild Bird in São Paulo State
The Brazilian state of São Paulo has confirmed its first case of highly pathogenic avian influenza (HPAI) in a wild bird in 2026, following the detection of the virus in the municipality of Guaíra.
According to an official statement published by the Municipality of Guaíra on July 16, the virus was identified in a free-ranging irerê, a species of wild duck also known as a white-faced whistling duck. The bird had been found by a local family in the Reynaldo Stein neighbourhood and...
American Egg Board’s Eggcelerator Lab® Announces Winners of 2026 Product Development Competition
The American Egg Board’s (AEB) Eggcelerator Lab®, the egg industry’s premier innovation center, has announced the winners of its 2026 Product Development Competition. This year’s challenge invited undergraduate and graduate students to develop innovative egg-based beverages that showcase the versatility, functionality and nutritional benefits of eggs in emerging beverage formats.
Texas A&M University students Ikenna Okehie, Muhammad Bilal Haider and Rebeka Saldivar took first place with Ovivive. The egg-based functional beverage is clean-label and provides a rich, creamy, dairy-free experience powered...
The Retail Rundown: Grocers Push Promotions to Drive Summer and Back-to-School Baskets
As grilling season nears its peak, retailers are competing for consumer dollars with promotions aimed at increasingly value-conscious shoppers willing to switch proteins, or trade down within a protein category, to stretch grocery budgets.
Beef, along with several premium seafood products, command the highest retail prices, consistent with historical norms. However, price premiums have widened noticeably for several red meat and seafood categories, including steaks, shellfish, and finfish.
Retailers have limited flexibility to aggressively promote beef amid historically tight cattle supplies and elevated wholesale beef prices. While ground beef remains one of the strongest...
USDA, HHS, EPA Join Forces to Bolster Consumer Protections from Heavy Metals and Other Contaminants
Today, U.S. Secretary of Agriculture Brooke L. Rollins, U.S. Secretary of Health and Human Services Robert F. Kennedy, Jr., and U.S. Environmental Protection Agency Administrator Lee Zeldin announced an updated Memorandum of Understanding to reaffirm their shared commitment to protecting consumers from heavy metals and other contaminants in food.
For decades, the U.S. Department of Agriculture, the U.S. Department of Health and Human Services (HHS), and the U.S. Environmental Protection Agency (EPA) have coordinated through the National Residue Program to monitor and regulate meat, poultry...
The Retail Rundown: Holiday Heat Wave Tests Cookout Plans While Retailers Push Summer Favorites
The Independence Day holiday weekend has arrived, and with the Fourth of July falling on a Saturday in 2026, consumers are expected to celebrate with cookouts and gatherings throughout the extended weekend.
However, grilling plans across much of the Central and Eastern portions of the nation may be challenged by forecasts calling for extreme heat. Many consumers will be watching the forecast to determine whether conditions will cooperate for fireworks displays and outdoor celebrations.
This week's grocery advertisements continue to spotlight popular summer and meal-time...
PODCAST: Episode 41 - The New Era in Protein Demand
Protein has become one of the biggest drivers of food purchasing decisions.
In the latest episode of Agri-Food for Thought, we examine the forces behind today's protein boom—from fitness culture and healthy aging to GLP-1 medications—and discuss how changing consumer preferences are creating new opportunities across livestock, dairy, food manufacturing, and ingredient markets.
We also take a closer look at the rapidly evolving whey protein market with a special guest...
Cal-Maine Foods Expands Board of Directors and Appoints Two Independent Directors
Cal-Maine Foods, Inc. (Nasdaq: CALM), the largest egg company in the United States and a leading player in the egg-based food industry, today [June 23, 2026] announced the appointment of Haley R. Fisackerly and Michael J. Highfield as independent members of its Board of Directors, effective June 23, 2026. Concurrently with these appointments, the Board was increased from eight to ten directors.
The appointment of Haley and Mike further strengthens the Board's collective expertise as the company expands its business, pursues new opportunities, and executes its...
The Retail Rundown: Independence Day Demand Meets Rising Cookout Costs
After weeks of demand shaped by Memorial Day and Father’s Day, retailers are now preparing for the final major grilling holiday of the summer: Independence Day. For meat departments, the Fourth of July represents the last significant opportunity to capture peak grilling demand before the slower midsummer period begins.
This year’s holiday arrives with favorable calendar dynamics. Falling on a Saturday, July 4th creates a full holiday weekend expected to encourage extended celebrations and larger gatherings. For grocers, that translates into a critical window to drive volume and strengthen...
State Government of New South Wales - NSW Strengthens Surveillance For H5 Bird Flu
The NSW Government has increased surveillance and boosted biosecurity capacity for H5 bird flu by dedicating additional resources to identifying potential cases coupled with an awareness campaign focused on input from the community and the needs of industry.
Surveillance operations have ramped up as state prepares for a potential detection in NSW, including establishing a H5 bird flu call centre, training over 380 additional staff, including Local Land Services and National Parks and Wildlife Service field officers to undertake surveillance for H5 bird flu.
All surveillance testing for H5 bird flu takes place at the Elizbeth Macarthur Agricultural Institute (EMAI) is funded by the NSW Government...
Denny’s Launches Summer Menu, Adds New Value Items Under $10
Denny’s is rolling out a new summer menu designed to blur traditional daypart boundaries, with breakfast, lunch, and dinner items all available any time of day across its US restaurants beginning June 24.
Dubbed The Clock’s Off Menu, the lineup is built around an all-day dining strategy that leans into changing consumer habits and the idea that demand is no longer tied to conventional meal times.
The expanded menu includes core Denny’s staples such as Moons Over My Hammy, Country Fried Steak & Eggs, Sirloin Steak, and...
Hardee’s Launches ‘Running on Full’ Free Breakfast Offer
Hardee's knows when gas prices are this high, filling up the tank is a dreaded chore. According to the U.S. Energy Information Administration, gas prices are up over a dollar from a year ago, leaving consumers to make tough choices about where to cut costs. That's why the American quick-service restaurant brand is launching "Running on Full," a campaign built on a simple truth: when your gas tank reads "E," your stomach doesn't have to.
With the "Running on Full" campaign, Hardee's...
American Egg Board Continues to Take US Eggs to the World Stage
In May 2026, American Egg Board (AEB) simultaneously deployed teams to two countries on opposite sides of Asia, a deliberate investment in the global market development work that will move U.S. eggs around the world. While one team represented U.S. eggs at THAIFEX 2026 in Bangkok, Thailand, another was in Tokyo, Japan presenting to the Japan Egg Dealers Association (JEDA) and meeting with key customers and U.S. embassy staff. The parallel efforts reflect AEB’s continued commitment to building the international relationships and market presence necessary to move more U.S. eggs around the world...
NestFresh Completes Transition to Humanely Hatched Eggs Across Entire Portfolio
NestFresh has completed the transition of its entire egg portfolio to Humanely Hatched™ sourcing, marking a significant expansion of in-ovo sexing technology in the US egg industry.
The move comes one year after the company introduced Humanely Hatched™ eggs nationwide. The technology identifies the sex of chicks before hatching, helping eliminate the routine euthanization of male chicks, a longstanding animal welfare concern in egg production.
NestFresh said the transition has helped spare more than 800,000 male chicks over the past year...
The Retail Rundown: Father’s Day Grill Deals Heat Up as Inflation Pressures Mount
Father’s Day, the second major grilling occasion of the summer season, is less than two weeks away and serves as a promotional bridge between Memorial Day and Independence Day.
With just 11 days remaining until the holiday, grocers are merchandising a wide assortment of meat, poultry, seafood, and complementary food items aimed at outdoor cooking and family gatherings.
Retailers are competing not only with one another for Father’s Day meal spending, but also with restaurants as they seek to encourage consumers to celebrate at home...
The Retail Rundown: Post-Holiday Reset Brings Value Back to the Center of the Case
Grocery merchandising is settling into a post-holiday rhythm as promotional activity shifts back toward value, versatility, and the everyday traffic drivers following the Memorial Day push.
Staples such as bacon, chicken breasts, and ground beef continue to anchor store traffic, reinforcing the meat case’s role in everyday meal planning. While current merchandising remains focused on routine household needs, retailers are expected to increase seasonal promotions and feature activity as Father's Day and the Fourth of July draw closer.
In beef, chuck cuts posted the...
ANALYSIS: US Egg Export Activity and HPAI’s Lingering Impact on Global Trade
US egg trade dynamics have shifted considerably from last year. From October 1 of 2024 thorough June 1 of 2025, the industry had lost roughly 60 million layers, according to USDA APHIS, driving nationwide supply shortages and prompting one of the largest surges in egg imports since 2015. Production has since rebounded and is now outpacing domestic needs, particularly as the market is now in the seasonally slower, spring and summer...
Import of Poultry Meat & Products From Special Area No. 4 of Province of Alberta in Canada Suspended
The Centre for Food Safety (CFS) of the Food and Environmental Hygiene Department announced today (May 29) that in view of a notification from the World Organisation for Animal Health (WOAH) about an outbreak of highly pathogenic H5N1 avian influenza in Special Area No. 4 of the Province of Alberta in Canada, the CFS has instructed the trade to suspend the import of poultry meat and products (including poultry eggs) from the area with immediate effect to protect public health in Hong Kong.
A CFS spokesman said that according to the Census and Statistics Department, no poultry meat or eggs were...
The Retail Rundown: Retail Focus Shifts Toward Father’s Day Grilling Demand
Cold and wet weather across several regions of the country dampened Memorial Day grilling plans, likely creating a softer-than-anticipated kickoff to the unofficial start of the summer grilling season.
Attention is now quickly turning toward the next major grilling occasions of the summer—Father’s Day and the Fourth of July holiday period. These seasonal events historically begin to influence demand patterns for grilling staples such as bellies, loins, ribs, and steaks.
Following Memorial Day, protein promotions have shifted more heavily toward seafood, which now accounts...
ANALYSIS: USDA Egg Laying Bird Figure Holds Nearly Steady at 306.9 Million
Yesterday’s USDA Chicken & Eggs report showed only a marginal decline in the egg laying birds on hand figure, slipping from 307.2 million layers in April to 306.9 million in May. That modest change underscores the supply-side issues currently facing the industry. Flock rotation following...
The Retail Rundown: Pork Leads Memorial Day 2026 Grilling Promotions
Grocers are once again rolling out aggressive discounts ahead of Memorial Day, one of the year’s biggest grilling holidays. This week's protein promotions show pork taking center stage, while beef and seafood prices are trending above 2025 levels.
Pork accounts for 27% of all advertised protein features, making it the most-promoted category for the holiday weekend. Beef and seafood each represent 23% of ads, followed by chicken at 20%. Egg promotions held steady at 5%, while turkey edged up to 3%.
Ribs account for a significant share of pork promotions, with the category averaging $3.50 per pound overall...
Pete & Gerry’s Launches “Protein Preferences: The Egg Came First” Report
As protein continues to dominate headlines and the focus of the American diet, new research from Pete & Gerry’s Organics, LLC (parent company of Pete & Gerry’s and Nellie’s Free Range Eggs) reveals a clear preference in how consumers are meeting that demand: seeking fewer highly processed, protein-fortified products in favor of simple, whole foods like eggs.
According to the company’s new “Protein Preferences: The Egg Came First” report, more than 4 in 10 Americans say they are more focused on protein than they were five years ago, signaling a sustained evolution in eating habits. But as the protein...
ANALYSIS: US Cage-Free Values Rise as Spot Availability Tightens
US cage-free market values have risen considerably over the past week, following the prolonged weakness that persisted through much of the early spring period. While cage-free inventories continue to outpace both last year’s levels as well as the five-year average, a combination of ongoing flock reductions, active export movement, and modest improvement in retail ordering patterns resulted in a 10.3% week-over-week decline in stocks according to the latest USDA inventory report. As inventories tightened, open market offerings dried up, particularly for larger sizes due to older flocks being removed from production. In turn, both...
ANALYSIS: EU Retail Egg Prices Ease as Seasonal Demand Cools
EU wholesale egg prices continued to ease in mid-May, with medium/large eggs averaging €2.92/kg as of May 13, 2026. This represents a 3.65% decline month on month (MOM), although prices remain notably elevated at 7.03% above the same period last year. The recent correction reflects a shift in underlying market dynamics rather than a structural weakening.
On the demand side, the market has entered a typical seasonal slowdown phase. Retail offtake has softened compared to previous weeks, while supermarket restocking continues, albeit at a less dynamic...
The Retail Rundown: Memorial Day Promotions Heat Up as Shoppers Focus on Value
Memorial Day weekend, arriving May 25, signals the unofficial start of summer and stands as one of the grocery industry’s most significant merchandising events of the year.
As grilling season ramps up, retailers are promoting meat, charcoal, and convenience-oriented foods. Cross-merchandising remains a key strategy, with buns, condiments, beverages, and grab-and-go entertaining solutions positioned throughout stores to encourage larger basket sizes and drive incremental purchases.
At the same time, inflation and rising fuel costs continue to influence consumer behavior heading into the holiday...
ANALYSIS: USDA Inventory Data Signals Easing Supply Pressure in US Egg Market
The USDA's latest National Weekly Shell Egg Inventory report reflected one of the first notable shifts in supply conditions the market has seen in months. Total shell egg holdings fell to 1.78 million cases for the week ending May 11, down 138,400 cases — or 7.2% — from the prior week, slipping below the five-year average for the corresponding week for the first time this year.
That decline brought overall holdings nominally below the five-year average of 1.79 million cases — a meaningful departure from the elevated supply conditions...
ANALYSIS: US Egg Market Shows Early Signs of Recovery After Historic Downturn
After collapsing to historically low levels in late April, the US shell egg market is showing early signs of recovery. The rebound is so far uneven, led primarily by larger sizes where supply tightening has emerged most quickly.
Expana’s benchmark Midwest large quotation recently fell to just $0.59/dozen, marking one of the sharpest downturns in modern market history. While that figure nominally sits above the record low of $0.49/dozen set in 1999, inflation fundamentally reframes the...
Eggland's Best Cracks into FOX's MasterChef Season 16
Eggland's Best, America's #1 branded egg, is teaming up with FOX's hit culinary competition series MasterChef for Season 16, a high-stakes season inspired by the world's biggest international soccer tournament.
Spotlight on the MasterChef Challenge
As part of the collaboration, brokered by BAM Entertainment Agency in partnership with Banijay Rights and FOX, Eggland's Best will prominently feature in a thrilling new episode, releasing on May 20, where contestants are challenged to transform one of the world's most universal proteins into a showstopping, globally inspired dish. The challenge highlights the versatility of eggs across cuisines, putting home cooks to the ultimate test of creativity, technique and flavor.
Vital Farms Reports First Quarter 2026 Financial Results
Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today reported financial results for its first quarter ended March 29, 2026.
Financial highlights for the first quarter ended March 29, 2026, compared to the first quarter ended March 30, 2025, include:
The Retail Rundown: May Ignites Grocery’s Biggest Early-Season Rush
Following a long and unpredictable winter, May finally ushers in its first run of sunny days, signaling a noticeable change in consumer behavior.
Shoppers are ready to head outside and start grilling. For grocers, this seasonal shift creates a key opportunity, driven by a lineup of high-impact shopping occasions.
At the start of the month, Cinco de Mayo kicks off one of the first notable spikes in spending. The occasion encourages shoppers to trade up to fresh guacamole kits, taco fixings, and ready-to-heat meals, driven by a...
Study: Egg Consumption Is Associated With a Lower Risk of Alzheimer's Disease
Consumption of eggs is associated with a lower risk of being diagnosed with Alzheimer's disease for those 65 years and older, according to researchers at Loma Linda University Health.
Eating one egg per day for at least five days a week reduces risk of Alzheimer's by up to 27%, researchers found.
"Compared to never eating eggs, eating at least five eggs per week can decrease risk of Alzheimer's," said Joan Sabaté, MD, DrPH, a professor at Loma Linda University School of Public Health and the study's principal investigator...
Texas A&M University Defends Title at 77th USPOULTRY Foundation National Poultry Judging Contest
Ten universities recently participated in the 77th USPOULTRY Foundation Ted Cameron National Poultry Judging Contest, held at Mississippi State University (MSU). Texas A&M University (TAMU) won the high team overall category, while Ohio State University placed second. Additionally, TAMU’s Kyle Leibham and Annalyn Flores were recognized, with Leibham earning high individual overall honors and Flores finishing second...
ANALYSIS: Failed Floor Highlights Deepening Supply-Demand Disconnect in US Egg Market
After showing signs of stabilization through a two-week stretch of unchanged quotations, the shell egg market has once again turned lower, underscoring the fragility of what many perceived to be an established floor. Midwest large, Expana’s benchmark quotation, slipped 1ct Monday to $0.68/dozen, reinforcing that recent stability was more of a pause than a bottom...
The Retail Rundown: Grilling Season in View as May Retail Demand Builds
May is approaching, bringing the unofficial start of grilling season alongside major retail drivers like Mother’s Day, graduations, and Memorial Day.
Although Mother’s Day continues to be largely centered around dining out, grocers are aiming to capture a larger share by promoting prepared meals, meal kits, and deli options as consumers prioritize value and convenience amid higher gasoline costs and tighter household budgets.
At the same time, foodservice demand heading into the busy summer travel season remains uncertain, as rising fuel costs may increase airline fees and curb...
ANALYSIS: EU Egg Market Signals Relief as Bird Flu Eases
Bird flu pressure across the EU appears to be easing, with several regions reporting more stable sanitary conditions following a challenging winter period. This shift is beginning to translate into improved market sentiment, although recovery remains uneven across member states.
In Spain, early signs of rebuilding are emerging. Market participants report that repopulation efforts have started among producers who lost layer flocks during the peak of the outbreaks. While this signals a gradual restoration of production capacity, the process is expected...
The Retail Rundown: Retailers Balance Premium Cuts and Value Picks Ahead of Mother’s Day
Early signs of grilling season are emerging, with retailers striking a balance between premium beef offerings and value-focused pork and chicken to draw in shoppers. At the same time, they’re preparing to compete for share during one of the year’s biggest foodservice-driven occasions: Mother’s Day.
Mother’s Day, falling on May 10 this year, is a holiday typically dominated by restaurants, with 63% of consumers planning a special outing and total spending projected to hit a record $38 billion, according to the National Retail...
American Egg Board CEO Emily Metz named Ag Association Leader of the Year
The American Egg Board announced that its president and CEO, Emily Metz, has been named Ag Association Leader of the Year by the National Agri-Marketing Association, an honor recognizing senior executives who demonstrate exceptional leadership within agricultural organizations and associations.
Metz received the award during the organization’s 2026 Agri-Marketing Conference in St. Louis, Missouri, on April 16.
The recognition comes at a notable moment for the US egg industry. Recently, the American Egg Board gained national visibility with...
The Retail Rundown: Pork Leads Protein Promotions While Prices Remain Competitive
Retail protein promotions this week show pork holding the top spot for a second consecutive week at 28%. Beef ranks second at 24%, followed closely by seafood at 22%. Chicken promotions increased to 18%, gaining five percentage points from the prior week, while turkey accounts for 2%. Following the Easter holiday, lamb and veal promotions eased to 2%, and egg ads doubled week-over-week to 5%.
Pork pricing remains competitive, with the Weekly Retail Feature Index at $3.40 per pound, below year-ago levels and largely in...
Researchers Evaluate Variability and Lot Definitions in Secondary Poultry Processing
USPOULTRY and the USPOULTRY Foundation announce the completion of a research project evaluating whether “combos” can reasonably be treated as independent lots, specifically when it comes to food safety, particularly Salmonella. The research is part of the Association’s comprehensive research program, which encompasses all phases of poultry and egg production and processing, and is made possible in part through proceeds from the International Poultry Expo, part of the International Production & Processing Expo.
Project #744: Discerning Lot-to-Lot Independence, Variability and Commercial Feasibility of a Lot Definition Using Statistical Approaches...
USPOULTRY and Foundation Approve More Than $570,000 in New Research Grants
USPOULTRY and the USPOULTRY Foundation have approved more than $570,000 in funding for seven new research grants at institutions across the country through the Comprehensive Research Program. The funding was authorized by the boards of both organizations following recommendations from the Foundation Research Advisory Committee (FRAC), a group of industry experts who evaluate proposals based on their potential to deliver meaningful impact. Representing a wide range of scientific disciplines and industry sectors, the FRAC plays a critical role in ensuring research investments address the most relevant challenges...
The Retail Rundown: Pre-Summer Lull Ahead of Seasonal Grocery Spike
With Easter behind us, the retail sector is settling into its somewhat of a seasonal slowdown, offering grocers a brief breather before the summer sales rush kicks in.
The next few weeks are expected to be relatively calm, though early indicators, like warmer weather and evolving promotions, hint at rising demand as Memorial Day nears.
Even amid the lull, retailers are actively adjusting their merchandising strategies, shifting focus from cold-weather products to grilling and outdoor cooking essentials. Items like steaks and burgers are increasingly taking center stage as...
USDA Funds $2M Project to Test Novel Antiviral Fogging Technology Against Avian Influenza
A research team led by Purdue University, with partners Entomol and 1,4Group, has been awarded $2 million from the U.S. Department of Agriculture (USDA) Animal and Plant Health Inspection Service (APHIS) to evaluate a novel antiviral fogging technology to combat high pathogenic avian influenza (HPAI) which remains a serious threat to poultry health and the global food supply.
The project's lead investigator is Dr. Ekramy Sayedahmed, Assistant Professor of Poultry Medicine at Purdue University's College of Veterinary Medicine. His research focuses on avian influenza vaccines...
American Egg Board and United Egg Producers Host Capitol Hill Luncheon for National Egg Salad Week
The American Egg Board (AEB) and United Egg Producers (UEP) today hosted a special lunch-and-learn event for congressional staff on Capitol Hill in celebration of National Egg Salad Week (April 6–12). The event was also attended by White House Senior Advisor Calley Means, who provided remarks.
The program opened with an educational session led by AEB offering a comprehensive look at modern egg farming and production. Speakers included third-generation egg farmer Sam Krouse, co-CEO of MPS Egg Farms (North...
Natural Grocers® Expands Private-Label Brand With Regenerative Organic Certified® Pasture-Raised Eggs
New offering meets industry-leading standards for soil health, animal welfare, and farmworker fairness
Natural Grocers®, the nation's largest family-operated natural and organic grocery retailer, is introducing Natural Grocers® Brand Regenerative Organic Certified® Pasture-Raised Eggs, a new private-label offering that reflects the company's longstanding commitment to supporting regenerative agriculture, humane animal care, and small family farmers.
The new eggs are Regenerative Organic Certified®, meeting industry-leading standards for soil health, animal welfare, and...
Smashburger Welcomes Spring with New Limited Time Offerings
Smashburger has introduced a new limited-time spring menu, continuing its strategy of driving traffic through frequent product innovation and bold flavor combinations.
"Spring is here, and this year we're celebrating with offerings that are more flavorful and more vibrant than ever," said Tom Ryan, Founder of Smashburger. "We're always pushing ourselves to innovate and bring our guests even more great taste. By pairing bold ingredients like jalapeño, avocado, truffle, and more with our classic builds across our premium burgers, our $4.99 value menu...
America’s Egg Farmers, 40,000 Eggs and Nearly 50 Years of Tradition Shine at Easter Egg Roll
America’s egg farmers and the eggs Americans love played a starring “roll” today on the South Lawn at the 2026 White House Easter Egg Roll, continuing nearly 50 years of partnership supporting this cherished national tradition in a milestone year marking America’s 250th anniversary. The celebration was brought to life with support from the American Egg Board (AEB), a legacy partner, highlighting the essential role eggs play in Easter festivities and honoring the hardworking farmers who produce them.
More than 60,000 real eggs went...
AEB Unveils 49th First Lady’s Commemorative Egg to be Presented at 2026 White House Easter Egg Roll
The American Egg Board (AEB) today [April 3, 2026] unveiled the 2026 First Lady’s Commemorative Egg honoring First Lady Melania Trump and continuing a nearly five-decade national Easter tradition on behalf of America’s egg farmers. The 49th First Lady’s Commemorative Egg blends historic symbolism with bold American imagery to commemorate the nation’s 250th anniversary and will be presented to Mrs. Trump at the 2026 White House Easter Egg Roll on April 6.
“It is a privilege and a joy for America’s egg farmers to continue this nearly 50-year tradition celebrating our...
America's Egg Farmers Commit $1 Million to Put Protein-Packed Eggs at the Center of School Breakfast
American Egg Board joins USDA Secretary Rollins, HHS Secretary Kennedy and White House Senior Advisor Calley Means to advance real food, real protein for America's children.
In the days ahead of Easter, U.S. Secretary of Agriculture Brooke Rollins gathered senior federal leaders including U.S. Secretary of Health and Human Services Robert F. Kennedy, Jr. and White House Senior Advisor Calley Means as well as agricultural stakeholders at the U.S. Department of Agriculture to discuss the critical role eggs play in feeding America's children a nutritious breakfast. The American Egg Board (AEB)...
The Retail Rundown: Ham Leads the Holiday Table as Promotions Surge
During Easter week, pork dominates the spotlight, accounting for 30% of all protein promotions. Within this category, ham stands out as the clear leader, making up 37% of all pork features and the highest share in the segment. Promotional activity has surged dramatically, with approximately 13,583 ham-related opportunities this week, a sharp increase from about 1,300 the week prior.
Data from Expana’s US Easter Index shows that wholesale prices for key holiday items have generally declined in 2026. The overall index dropped about 7% year-over-year (YOY)...
Brooke Rollins Visits North Carolina Egg Farm Providing Eggs for 2026 White House Easter Egg Roll
American Egg Board and Braswell Family Farms Provide Inside Look at How Eggs Get from Farm to the South Lawn of the White House and Opportunity to Meet with North Carolina Farmers
U.S. Secretary of Agriculture Brooke Rollins today [March 30, 2026] toured Braswell Family Farms, a fourth-generation, family-owned egg farm supplying the eggs for the 2026 White House Easter Egg Roll on behalf of America’s egg farmers.
Hosted by the American Egg Board in partnership with the Braswell family, the visit...
ANALYSIS: EU Barn Egg Prices Hit Record Highs on Structural Supply Tightness
Barn egg prices across the EU climbed to unprecedented levels in last week’s assessments, underpinned by sustained supply-side constraints and seasonal demand ahead of Easter. Prices for barn eggs averaged 2.95 €/kg, marking a historic high and maintaining a significant premium of around 26% over cage eggs.
This price divergence reflects increasingly structural dynamics within the egg market. A growing number of retailers are transitioning away from cage eggs in favor of cage-free sourcing policies. While this shift supports higher-value segments, it is also tightening the availability of barn eggs, particularly for the...
The Retail Rundown: Retailers Pivot to Spring Promotions as Seafood, Pork Lead Features
Spring officially arrived last week, bringing seasonal shifts that grocers are already leveraging. The warming trend is prompting retailers to spotlight items like fresh produce alongside grilling favorites, as shoppers move away from winter staples and prepare to fire up their grills.
With Easter less than two weeks away, weekly ads are increasingly featuring traditional holiday items such as hams, whole turkeys, lamb, eggs, and desserts. Hams and whole turkeys, in particular, are seeing more prominent ad coverage as shoppers stock up on their main holiday staples...
ANALYSIS: US Egg Prices Ease as Production Hits Two-Year High and Demand Softens
The contrast between last year’s egg market and current conditions could hardly be more pronounced. In the lead-up to Easter 2025 the industry was still firmly in the grip of an unprecedented supply shock. Highly Pathogenic Avian Influenza (HPAI) had decimated production through late 2024 and into early 2025, driving Expana’s benchmark Midwest large quotation to an all-time high of $8.58/dozen...
USDA Promotes New, Voluntary “Product of USA” Label
Today, on National Agriculture Day, U.S. Secretary of Agriculture Brooke L. Rollins announced the launch of a national public awareness campaign to inform meat, poultry, and egg producers of the “Product of USA” voluntary labeling standard which went into effect on January 1, 2026, and increases consumer understanding of what the label means.
“Our great patriot ranchers and producers grow, raise, and harvest the world’s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain...
Egglife Launches New Grab & Go Breakfast Tacos, Expanding Its Protein-Packed Portfolio
Egglife Foods, Inc. the Chicago-based brand reimagining flour-based foods using the power of eggs, today announced the launch of its new GRAB & GO Breakfast Tacos, expanding the GRAB & GO lineup beyond its original meat and cheese roll-ups with new, breakfast-ready options. Designed for busy mornings, the new tacos fit seamlessly into real-life routines, from early commutes and school drop-offs to post-workout refuels and everything in between.
The egglife GRAB & GO Breakfast Taco lineup includes familiar, craveable combinations like Chicken Sausage, Egg &...
USDA Launches TRUMP Mission to Vietnam to Expand Market Access for American Farmers
The U.S. Department of Agriculture launched a Trade Reciprocity for U.S. Manufacturers and Producers (TRUMP) Mission to Vietnam this week to open new markets, strengthen export opportunities, and secure fair, reciprocal trade for American farmers, ranchers and producers.
Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg is leading a delegation representing a cross-section of American agriculture that stands to benefit from expanded access to one of Asia’s fastest-growing markets.
“American farmers, ranchers and producers thrive when they have strong, reliable markets for their high-quality products,” said Under Secretary Lindberg. “By strengthening our...
Rollins and Kennedy Pen Joint Op-ed “We’re Bringing Families More Healthy Foods in a SNAP”
U.S. Secretary of Agriculture Brooke L. Rollins and U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. published a joint opinion piece in Fox News highlighting the need to strengthen SNAP retailer stocking standards.
“At long last, we are modernizing SNAP to responsibly steward taxpayer dollars, promote healthy eating and empower Americans to lead better lives,” said Secretary Rollins and Secretary Kennedy. “This pending final rule squares with the latest Dietary Guidelines for Americans’ call to eat real food by ensuring low...
Egg Innovations Showcased at Natural Products Expo West 2026 in California
American Egg Board highlights advancements in convenience, portability and more to meet evolving consumer needs and preferences and drive customer value.
The American Egg Board (AEB) showcased a series of egg-based market innovations from producers, food manufacturers and strategic partners at Natural Products Expo West 2026 in Anaheim, CA, March 3-6. Spanning convenience, portability, the advancements underscored the egg industry’s commitment to pioneering solutions that meet evolving consumer needs and create new customer value.
“The ingenuity of America’s egg farmers and the U.S. egg industry were on...
The Retail Rundown: Spring Demand Builds as Easter and Grilling Season Approach
Following an extended winter in some areas and disruptive weather in others, sentiment across the food industry is beginning to shift in a more optimistic direction.
As spring approaches, many retailers are counting on a release of pent-up demand, with consumers eager to refresh their routines. The seasonal reset could translate into more frequent dining occasions, while retailers are positioned to benefit from the return of backyard cooking and holiday gatherings.
With Easter now under three weeks away, the calendar itself is acting as a demand catalyst, pulling forward promotional activity and shaping merchandising strategies...
B&R Poultry Recognized for Environmental Excellence by USPOULTRY
B&R Poultry in Barclay, Md., was one of five farms across the United States to receive the U.S. Poultry & Egg Association’s (USPOULTRY) Family Farm Environmental Excellence Award during the 2026 International Production & Processing Expo in Atlanta. USPOULTRY sponsors the annual awards to recognize exemplary environmental stewardship by family farmers engaged in poultry and egg production.
Applicants were rated in several categories: nutrient management planning, implementation of novel sustainability practices, community involvement, innovative litter or manure management techniques and participation in education or outreach programs. A team of environmental professionals from...
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