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The Retail Rundown: Holiday Features in Full Display

In the final stretch to Thanksgiving, turkey ads dominate protein advertisements this week with 29 percent, up from 11.8 percent the week prior and surpassing pork's 26.4 percent. Seafood ads come in at 20.2 percent, followed by beef at 16.4 percent. Chicken takes 6 percent, while eggs still have less than one percent of retail buying opportunities.

Fresh whole turkeys account for half of all turkey promotions, with frozen turkeys making up 40.5 percent. While turkeys take center stage, the holiday season also lifts demand for cold-weather comfort foods and convenient...

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Nov 27 4:12 PM, Expana



The Retail Rundown: This Year's Thanksgiving Dinner May Cost Less 

This week’s protein promotions spotlight seafood, which makes up 33.1 percent of all ads, with pork following at 25.6 percent and beef at 24.3 percent. Chicken features come in at 13 percent, while turkey ads saw a small increase to 3.8 percent, up from 3.3 percent last week but below the 5 percent seen two weeks prior.

Frozen turkeys make up 27 percent of all turkey ads, up 25.7 percent last week, with prices ranging between $2.79 and $5.00 discounted last week.

According to the Expana Thanksgiving Dinner Index 2024...

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Nov 13 9:16 AM, Expana


The Retail Rundown: The April Outlook

The first inklings of planting season have made an appearance and with it comes the prospect of prolonged warmer weather. April typically launches a period of improved foodservice and retail demand as the shift in seasons encourages consumers to venture outdoors and fire up the grill. Moreover, spring break is underway, giving a boost to foodservice interest.

With spring in full swing, feature volume will begin to shift from roasts, popular with cooler weather cooking, to grilling cuts. Currently, the pork category overtakes seafood for a second consecutive week with the most feature volume...

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Apr 3 7:05 AM, Expana


The Retail Rundown: Easter Features Breakdown 

A March Easter is approaching—an occurrence not seen since 2016. Circulars are flush with holiday and springtime themes as grocers take full advantage of the upcoming weekend. 

Pork feature volume rose through the ranks and earned the top spot of protein feature volume this week with 29% of ad space. Seafood eased to 25%, down from 32% last week. Lent ends tomorrow at sundown, meaning observers can soon indulge in meat on Fridays again. 

Beef has 20% of retail activity while chicken features comprise 11% of protein ad volume. Turkey features more...

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Mar 27 8:15 AM, Expana


The Retail Rundown: Ham Features Increase for the Holidays

The countdown to Christmas is rapidly winding down and shoppers are busy stocking up on last-minute gifts and food for visiting family and holiday gatherings.

For the second week in a row, pork features claim the top spot among protein ads this week with 28.4%. Seafood follows with 25.7% of total protein ad volume, while beef comes in third at 20.5%. Chicken retail buying opportunities declined to 8%, compared to 13.8% the previous week. Turkey features advanced to 9.7%, up about four points from last week...

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Dec 20 7:30 AM, Expana


The Retail Rundown: Thanksgiving Turkey Retail Prices Reported Higher Despite Wholesale Drop

With Thanksgiving in the rearview mirror, Urner Barry is looking back at how this year’s retail Thanksgiving sales compared to recent years. 

According to Circana data, retail turkey prices on both a discounted and non-discounted basis have consistently trended higher in the past five years. Generally, distribution has also seen an uptrend in recent years. 

Distribution is a measure that reports the distribution of discounted and non-discounted items. It takes into account the number of Universal Product Codes (UPCs) selling within a given aggregate...

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Dec 13 7:11 AM, Expana







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