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Impossible Foods Offers Best-Selling Impossible™ Chicken From Plants at Whole Foods

This month, Impossible Foods is bringing its fan-favorite Impossible™ Chicken From Plants to select Whole Foods Market locations in the US, expanding consumer access to delicious, nutrient-dense meat from plants that’s better for the planet.

Starting May 2024, Whole Foods Market shoppers can enjoy the No. 1 chicken-from-plants product in the US, Impossible Chicken Nuggets, which are described as tasting as good or better than animal chicken nuggets in a consumer taste test.2 Impossible Chicken Nuggets will be...

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May 1 10:40 AM, Urner Barry



UNLIMEAT Pulled Pork Wrap Now Available at All Starbucks Stores in HK

UNLIMEAT announced on the 16th the launch of its Pulled Pork Wrap at Starbucks stores throughout Hong Kong. The UNLIMEAT Pulled Pork Wrap is a fully plant-based product containing UNLIMEAT's pulled pork, along with refreshing carrot, vibrant red cabbage, and crisp lettuce, all wrapped together for a satisfying and guilt-free meal.

Since first entering Hong Kong in 2020, UNLIMEAT has expanded its presence by partnering with world class Chinese restaurants such as Mott 32, Crystal Jade, and Trust Congee King, providing these restaurants...

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Apr 22 2:30 PM, Urner Barry


Abbot's Launches in Publix, Expanding Healthy Options in the Grocery Aisle with Their Protein- and Plant-Rich Products

Abbot's—a wellness company crafting delicious and versatile plant-rich products from real, whole food ingredients—has debuted in over 1,300 Publix locations across eight states. The Florida-born supermarket chain will carry Abbot's plant-rich "Chorizo", Ground "Beef", and Fajita Chick'n in its produce department, providing shoppers across the Southeast with clean and wholesome protein options to enjoy in their favorite recipes.

All of Abbot's premium, protein-rich products are made with 100 percent real food ingredients...

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Feb 28 12:35 PM, Urner Barry


Beyond Meat® Unveils Its Beyond IV Platform With Significant Advancements Across Taste and Health 

Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the fourth generation of its core beef platform, Beyond IV, resulting in the unveiling of the company’s new Beyond Burger® and Beyond Beef® exclusively at retail. The new platform raises the bar for plant-based meat products and center-of-the-plate protein generally, and further cements Beyond Meat’s commitment to creating plant-based meat products that not only taste delicious but deliver important nutritional benefits...

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Feb 21 9:04 AM, Urner Barry


Smashburger Launches Jack & Annie's® Plant-Based Burgers in Restaurants Nationwide

Smashburger, the better-burger fast casual restaurant with 235 corporate and franchise locations, has partnered with jack and annie's to launch a new plant-based burger made from jackfruit in all locations across the U.S. starting today.

While the union of the two Colorado-based companies is solidified poignantly on Valentine's Day, the relationship began with a limited time menu test conducted last summer within select Smashburger locations in Colorado, New York, New Jersey, and Chicago.Following the menu test's success and positive feedback from consumers, the...

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Feb 15 9:11 AM, Urner Barry


Meati Foods Appoints Former Patagonia, Wild Idea Executive Phil Graves as CFO

Veteran of purpose-driven companies brings deep expertise in environmentally conscious finance to Meati Foods, bolstering its mission to create a healthier and more sustainable food system

Meati Foods, creator of cutlets and steaks made from the company's proprietary MushroomRoot™, today announced that it has appointed Phil Graves as Chief Financial Officer, effective immediately. Graves will oversee the capital expenditures needed for Meati’s continued omnichannel expansion, leveraging his experience in helping enterprises deliver positive environmental and social impact alongside profit...

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Feb 5 1:53 PM, Urner Barry


Nestlé’s Plant-Based Alternative to Foie Gras Makes Festive Return

Fans of plant-based foods in Belgium, Spain and The Netherlands will be able to add a treat to their festive tables this year. Nestlé's Garden Gourmet is bringing back Voie Gras, its alternative to foie gras, for a limited time only.

The animal-friendly alternative was a hit during a successful seasonal launch in Spain and Switzerland last year, and Nestlé's R&D chefs and product developers have worked to further improve the recipe and taste for 2023.

Voie Gras is made using miso...

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Dec 19 2:57 PM, Urner Barry


PODCAST: Agri-Food for Thought Episode 3 - The Latest in Plant-Based Protein - Feat. Special Guest

Episode 3 of Agri-Food for Thought covers the latest news in food and agricu​lture with hosts Jamie Chadwick and Simon Duke. Plus, an expert guest joins us on the show this week for a deep dive into the plant-based protein craze.

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Dec 15 8:00 AM, Urner Barry


SOMOS Launches in Target Nationwide with Two Exclusive Burrito Bowl Kits

SOMOS, the Mexican food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods, will roll out in all 1,800+ Target locations nationwide beginning this month. SOMOS launches in Target with two Target-exclusive Burrito Bowl Kits, designed to deliver two servings of protein-packed, plant-based Mexican meals in under five minutes. SOMOS will also bring several products within their existing portfolio to Target shelves including rices, beans, veggie sides, and their newest product, Salsa Macha, the "Mexican chili crisp" condiment...

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Sep 12 10:04 AM, Urner Barry


Veggie Grill Expands Successful Beyond Meat Partnership With Additional Plant-Based Steak Offerings

Veggie Grill, the beloved plant-based restaurant pioneer and acclaimed segment leader best known for serving feel-good food for all since 2006, is deepening its longtime partnership with Beyond Meat with expanded Beyond Steak menu offerings. Committed to sourcing the best-tasting and highest-quality plant-based products possible, Veggie Grill will feature the award-winning Beyond Steak on three existing fan-favorite menu items. The 100% plant-powered restaurant brand debuted the better-for-you steak in April. The overwhelmingly positive response to Beyond Steak...

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Sep 6 10:40 AM, Urner Barry


UNLIMEAT Unveils New Products, Collaboration with JUST Egg

Zikooin Company (UNLIMEAT), a leader in the alternative meat market in Korea, is introducing plant-based egg products in partnership with JUST Egg, the U.S.-based market leader in the plant-based egg category. The two companies recently announced that they have signed a brand license agreement and will unveil new products using JUST Egg's beloved folded format.

JUST Egg is a division of Eat Just Inc., a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. The firm's world-class team...

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Aug 16 8:45 AM, Urner Barry


Beyond Steak, the #1 New Plant-Based Meat Item in Retail, is Now Available at Nearly 14,000 Stores 

Beyond Meat, Inc., a leader in plant-based meat, today announced that following a successful initial rollout, Beyond Steak®, the #1 selling new plant-based meat item in retail1, is expanding distribution to include Whole Foods Market, Publix, Wegmans, Meijer and Stater Bros. Markets. This new distribution joins existing availability of Beyond Steak at Kroger, Walmart, Albertsons, Ahold, Target and Sprouts Farmers Market, and supports Beyond Meat’s mission of making delicious, nutritious and sustainable plant-based meat products...

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Jul 12 8:36 AM, Urner Barry


Impossible Foods Launches The Indulgent Burger: Premium Patties With Gourmet Flavor

Today, California-based Impossible Foods doubled-down on its industry-leading plant-based beef portfolio with its boldest burger yet: Introducing the Impossible™ Indulgent Burger — a new, more premium version of the original Impossible™ Burger patty with a recipe that’s juicier, meatier and all-around more indulgent.

The Impossible Indulgent Burger is a thick, flavor-forward burger for discerning burger-lovers – in fact, 82% of consumers say it tastes as good as or better than ground beef from cows. Each third-pound, restaurant-style patty packs maximum...  

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Jun 21 8:37 AM, Urner Barry


Impossible Foods Expands with New Chief Science Officer and Chief Supply Chain Officer 

Impossible Foods announced today the addition of two seasoned executives to its leadership team to oversee several critical business functions.

Veteran industrial biotechnology leader Sunil Chandran is joining Impossible Foods as its Chief Science Officer to oversee the company’s R&D and innovation departments, with a focus on improving Impossible’s existing products and introducing new innovations to its product portfolio. Chandran joins Impossible from Amyris Inc., where he spent more than 17 years bringing new fermentation-derived ingredients to market, most recently as its Chief Science Officer...

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Jun 16 12:01 PM, Urner Barry


Beyond Meat Debuts the Newest Iteration of Beyond Sausage, the #1 Selling Plant-Based Sausage

Beyond Meat, Inc, a leader in plant-based meat, today announced the next step forward in providing consumers with delicious plant-based meats that are indistinguishable from their animal protein counterparts while being better for people and the planet with the launch of the newest iteration of Beyond Sausage®. With an even juicier, meatier taste and texture, the latest version of the top-selling plant-based dinner sausage in retail1 comes just in time for the 68% of Americans hosting a Fourth of July...

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Jun 14 8:22 AM, Urner Barry


Impossible Foods Kicks Off Major Summer Marketing Effort 

Impossible Foods is gearing up for summer with the launch of two new national advertising campaigns designed to introduce consumers across the country to the plant-based meat category as well as Impossible’s brand and products.

Premiering this Sunday, June 11 during the 76th Annual Tony Awards® broadcast, Impossible’s “Making Meat History” campaign is a rollicking 90-second musical advertisement. It explores the history of meat through the ages and up to the present day, when the musical’s “historian” narrator introduces meat from a new animal called “the plant.” Impossible created...

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Jun 12 9:05 AM, Urner Barry


MLB Hall of Famer Derek Jeter Invests in Meati Foods

Meati Foods™, the producer of delicious, animal-free meat made from mushroom root, today announced that MLB Hall of Fame member, investor and entrepreneur Derek Jeter has joined the company as an investor and advisor.

“When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability and taste,” said Jeter. “Meati certainly delivers, with great quality steaks and cutlets and an institutional emphasis on high nutritional value and sustainable practices...

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Jun 8 9:26 AM, General News


MyForest Foods Announces $15 Million Series A-2 Funding, Appoints Food Industry Expert as New CEO

MyForest Foods Co. today announced it has raised $15 million in Series A-2 funding to support its next chapter of growth and further bring its hero product, MyBacon, to more consumers across the East Coast. The round was led by MyForest Foods’ parent company, Ecovative Design.

The majority of the proceeds will be used to support MyForest Foods’ retail growth and foodservice presence as it expands its footprint across the Eastern Seaboard, including New York City. The company’s popular mycelium-based...

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Jun 7 9:32 AM, General News


Taco Bell's Iconic Crunchwrap Goes Vegan

True Taco Bell fans have long been in the know on the extensive vegan and vegetarian options available through its customizable menu. After years of testing and tasting, the creative chefs behind the Taco Bell Test Kitchen unlocked the perfect recipe for its first fully vegan entree item: the Vegan Crunchwrap.

Just like how its original counterpart disrupted the quick service scene years ago, the Vegan Crunchwrap puts a new twist on what it means to enjoy vegan food. Craveable and convenient, the Vegan Crunchwrap...

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Jun 7 8:50 AM, General News







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