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The Retail Rundown: Holiday Features in Full Display
In the final stretch to Thanksgiving, turkey ads dominate protein advertisements this week with 29 percent, up from 11.8 percent the week prior and surpassing pork's 26.4 percent. Seafood ads come in at 20.2 percent, followed by beef at 16.4 percent. Chicken takes 6 percent, while eggs still have less than one percent of retail buying opportunities.
Fresh whole turkeys account for half of all turkey promotions, with frozen turkeys making up 40.5 percent. While turkeys take center stage, the holiday season also lifts demand for cold-weather comfort foods and convenient...
The Retail Rundown: Packing on the Protein
The retail space is packing on the protein as grocers promote healthy eating campaigns and hearty options like roasts during the wintry woes endured by much of the country in recent weeks.
For the second week in a row, seafood features take the top spot with 30.7% of retail buying opportunities. Pork climbed to second place with 23.7% of ad space, followed by beef with 20.4%. Chicken feature volume stands at 19% this week, up two points from the week prior. Turkey saw a slight decrease to 3.7% while eggs held...
The Retail Rundown: Ham Features Increase for the Holidays
The countdown to Christmas is rapidly winding down and shoppers are busy stocking up on last-minute gifts and food for visiting family and holiday gatherings.
For the second week in a row, pork features claim the top spot among protein ads this week with 28.4%. Seafood follows with 25.7% of total protein ad volume, while beef comes in third at 20.5%. Chicken retail buying opportunities declined to 8%, compared to 13.8% the previous week. Turkey features advanced to 9.7%, up about four points from last week...
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