Chipotle Builds on Rewards Momentum With Return of ‘Summer of Extras’

Chipotle is reviving its “Summer of Extras” promotion for the second year in a row, extending its push into gamified loyalty as restaurant brands look for new ways to drive frequency and deepen digital engagement.

The summer campaign runs from June 1 through Aug. 31 and gives Chipotle Rewards members a free entrée for every seven monthly visits. This year’s version adds more engagement tools, including local restaurant rankings, state and national leaderboards, badges, progress tracking, limited-time “Side Quests” and weekly Rewards Exchange...

Jersey Mike's Ushers In the Summer Season with Return of Its Fan-Favorite Chicken Salad

After a breakout debut in 2025, and following overwhelming demand from fans, Jersey Mike's Subs is heating up summer with the return of its fan-favorite Chicken Salad. Now available at more than 3,200 store locations nationwide for a limited-time, Chicken Salad is the perfect way to fuel up for those highly anticipated summertime adventures.

"After we launched Chicken Salad last summer and saw it sell out across the country in mere weeks, we knew...

Burger King Revives Crown Nuggets, Teams With Crayola for Summer Family Push

Burger King is kicking off the summer with a pair of limited‑time offerings designed to tap into nostalgia while boosting family engagement at the counter.

Starting June 2, the chain will bring back its crown‑shaped chicken nuggets nationwide for the first time since 2011, responding to years of consumer demand. The limited‑time item will be available while supplies last, including as part of the $3.99 King Jr. Meal, which comes with a side and drink, as well as in an...

EU Egg Market Sentiment Heading Into Summer

As the EU egg market moves into the summer period, sentiment is becoming increasingly two-sided. Summer is traditionally marked by a seasonal slowdown in trading activity, as consumer habits shift and production schedules ease.

This seasonal dip has already begun to take hold, with buying interest noticeably subdued throughout May. However, the usual expectations of softer summer demand are being weighed against a backdrop of heightened supply-side risk. Concerns over future availability, particularly following avian influenza-related flock reductions in Poland—are beginning to shape market psychology...