Popeyes® Sets Sail with ONE PIECE with an Epic Anime-Inspired Menu and Collectibles Drop

Popeyes® is bringing the spirit of adventure to fans nationwide with the launch of its first ever anime collaboration, Popeyes x ONE PIECE, in partnership with the legendary studio Toei Animation. A celebration of the global hit series and pop culture phenomenon ONE PIECE, Popeyes x ONE PIECE launches on April 13 at participating Popeyes restaurants across the US and Canada, and features a limited-time menu that transforms the epic world of ONE PIECE into a craveable...

Madison Square Garden Signs Multiyear Partnership with Impossible Foods

Madison Square Garden has signed a multiyear partnership with Impossible Foods, naming the company the Official Plant-Based Burger Partner of the arena, the New York Knicks and the New York Rangers.

“This partnership with Impossible Foods represents another step in diversifying our culinary offerings for guests,” said Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment. “Adding Impossible Foods’ celebrated plant-based options reflects our commitment to meeting evolving dietary preferences while maintaining the standards our fans expect when they...

ALDI US Debuts New Nationwide Digital Experience Using Instacart's Enterprise Technology

Instacart, the leading grocery technology company in North America, and ALDI U.S., America's fastest-growing grocer, today launched a redesigned ALDI U.S. website, aldi.us, and mobile app. The enhanced experience offers a more seamless, personalized way for customers to shop their favorite ALDI products online, powered by Instacart's Storefront Pro enterprise commerce platform and fulfillment solutions. Instacart first began powering fulfillment for ALDI U.S. in 2019, and is now the retailer's exclusive fulfillment partner across their website and app...

Wendy’s Renews Warner Bros. Partnership as Growth Strategy Expands Across Markets

Wendy's is renewing its partnership for a third time with Warner Bros. Discovery Global Consumer Products (WBDGCP) to bring the DC Universe to Kids’ Meals.

The promotion is set to launch later this month and run through early June, featuring one of 12 complimentary DC superheroes along with themed DC Ride toys in each order.

Kids’ Meals include a choice of 2-piece chicken tenders, 4-piece chicken nuggets, a hamburger or cheeseburger, paired with either Jr. Hot & Crispy...

Pizza Hut Goes Full-Court Press for March Madness® with Slam-Dunk Space Jam™ Collab and New Menu Drop

With basketball taking over screens nationwide, Pizza Hut – the Official Pizza Partner of March Madness® – is kicking off the tournament with limited edition menu items featuring new recipes and a pop-culture partnership built for game-day gatherings.

In honor of the 30th anniversary of Space Jam, Pizza Hut is teaming up with Warner Bros. Discovery Global Consumer Products (WBDGCP) for a limited-time collaboration that brings basketball, nostalgia and fan-favorite...

Freddy’s Frozen Custard & Steakburgers Partners with Collegiate Athletes Through NIL Deals

Freddy's Frozen Custard & Steakburgers, a fast-casual restaurant, has announced a partnership awarding Name, Image, and Likeness (NIL) deals to ten collegiate athletes in Arizona, North Carolina, Tennessee, and Texas.

Just in time for “the big dance,” Freddy’s is showcasing collegiate athletes excelling in basketball while sharing their menu favorites across social media channels and the brand’s website.

“I’m so excited to be working with Freddy’s again this year,” said Emanuel Sharp, a basketball player for the Houston Cougars...

United and Chef's Table Bring Together World-Renowned Chefs to Create New, Exclusive Inflight Meals

United is teaming up with Chef's Table, the brand behind the award-winning Netflix series, to introduce 10 new, exclusive meal experiences to its United Polaris® international business class menu. The airline has enlisted 11 world-renowned chefs from four continents – representing United's seven U.S. hub cities and key international gateways in London, Tokyo and São Paulo – to curate regionally-inspired meals.

"United's network spans many of the culinary capitals of the world, allowing us to authentically bring together...

Tyson's Jimmy Dean Breakfast Brand Takes Center Stage at Stagecoach Festival

Tyson Foods has teamed up with Stagecoach to spotlight its Jimmy Dean breakfast brand at the nation's largest country music festival, a three-day event in Indio, California.

“Stagecoach brings together a passionate community of country music fans in a setting where food, music, and lifestyle intersect, providing a powerful opportunity for us to meet new consumers where they are,” said Kristina Lambert, Chief Growth Officer at Tyson Foods. “Jimmy Dean offers protein-forward breakfast options to fuel busy lifestyle needs, whether at a festival or at home.”

Tyson Foods Strengthens Razorback Partnership with Landmark Athletics Sponsorship

Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics announced today an expanded partnership, introducing one of the first ever jersey patch sponsorships and creating one of the most visible brand integrations in college sports.

Beginning with the 2026-2027 athletic season, the Tyson Foods logo will appear on the jerseys of all 19 men’s and women’s varsity Razorback teams. Under the new multi-year agreement, Tyson Foods will also serve as the Official Protein of the Arkansas Razorbacks, helping...

Freddy's Frozen Custard & Steakburgers Footprint Expands as JRI Acquires HCI Hospitality

JRI Hospitality has announced the acquisition of HCI Hospitality, a multi-brand restaurant company. This strategic move significantly boosts JRI's portfolio, particularly with HCI's Freddy's Frozen Custard & Steakburgers restaurants. Previously managing over 88 units across 15 states, JRI will now oversee more than 130 Freddy's locations spanning 18 states.

Founder and CEO of JRI Hospitality, Jason Ingermanson, highlighted the mutual values shared between the two companies. "The acquisition of HCI is a unique opportunity to bring two great teams together," he said. "Their reputation...

OpenTable Launches New Media Network, Connecting Brands with Millions of Global Diners

OpenTable, a global leader in restaurant tech, today announced the launch of its new media solution, OpenTable Media, unlocking paid partnerships and advertising on the platform. The new offering positions OpenTable as a valuable, full-service media partner for a wide range of brands looking to reach consumers through differentiated channels and experiences.

OpenTable Media enables brands to build customized campaigns across multiple touch points in the diner journey, from discovery to booking, helping them reach new audiences, leverage strategic distribution channels, and better understand customer behavior.

KBP Brands Expands SONIC Presence with Acquisition of 78 Drive-In Locations

KBP Brands has significantly bolstered its presence in the fast-food industry by acquiring 78 additional SONIC drive-in locations across Ohio, Kentucky, North Carolina, Tennessee, and Virginia. This expansion brings KBP's total SONIC footprint to 164 locations in eight states, establishing it as the fourth largest franchisee within the SONIC system.

This acquisition marks KBP's second SONIC purchase in under two years, following its partnership with SONIC's parent company, Inspire Brands, after the addition of Arby’s to its portfolio...

Wynn Resorts and Chef's Table Announce Global Partnership Debuting This Fall

Wynn Resorts and Chef's Table, the brand behind the award-winning Netflix culinary documentary series, are embarking on a new global partnership with a culinary tour-de-force celebration this fall. The partnership will combine world-class dining offerings with an impressive lineup of talent from the renowned series to create and produce original and meaningful programming.

In September, Chef's Table will transform Revelry, the tasting experience at Wynn Las Vegas, into Wynn Revelry by Chef's Table – bringing together...

White Castle Touches Down at Southwest Florida International Airport

White Castle, the family-owned fast-food pioneer and the first chain to bring its restaurant Sliders to retail freezer aisles, is expanding its on-the-go footprint with a new automated kiosk at Southwest Florida International Airport (RSW), meeting travelers where and when cravings strike. Travelers passing through the greater Fort Myers area can now enjoy freshly heated, ready-to-eat beef and chicken Sliders on demand — offering a quick, convenient option before a flight or as they arrive to enjoy the area’s premier beaches...

ButcherBox Announces Partnership with Target

ButcherBox, a subscription based, direct-to-consumer meat and seafood brand, have announced its first major retail launch.

The company is introducing fresh, 100% grass-fed, grass-finished beef products in Target stores nationwide, aligning with the store's commitment to expand wellness-focused offerings in its inventory.

"This opportunity isn't just about showcasing our brand on Target shelves nationwide," said Reba Hatcher, Chief Commercial Officer at ButcherBox. "It's a major signal in the increasing demand from consumers for healthier meat and making better meat accessible at a larger scale...

Crayola Launches Global McDonald's Happy Meal® Experience That's Out-of-This-World

Crayola has teamed up with McDonald's for the first time on a global scale with a new Happy Meal experience to propel kids' imagination into orbit and transform the universe into a canvas for creativity.

The Happy Meal features an exclusive lineup of co-branded, space-themed activity kits and toys designed to encourage hands-on creative moments that the whole family can share. The limited-edition Planet McDonald's Happy Meal is rolling out at participating McDonald's...

Serving Holidays with a Side of Chaos: Dr. Seuss's The Grinch Meal Is Coming to McDonald's

CODE PICKLE: Dr. Seuss's The Grinch has successfully slipped into the Golden Arches and on Dec. 2, he's unleashing The Grinch Meal. The meal, made in partnership with Dr. Seuss Enterprises and McDonald's, will be available at participating restaurants nationwide for a limited time, while supplies last. His diabolical culinary debut features Dill Pickle "Grinch Salt" McShaker Fries, arriving for the first time in the U.S.

Sprinkle the tangy, dill pickle seasoning into the McShaker bag and shake for a bold...

Save A Lot and Forage Launch SNAP EBT Payments on Uber Eats

Forage, the mission-driven payments company, and Save A Lot, one of the nation's largest value-focused grocers, today announced that SNAP EBT is live on Uber Eats at more than 325 participating Save A Lot locations. The launch makes it easier for families in food deserts, seniors, people with disabilities, and households without reliable transportation to get groceries delivered the same day.

"As a hometown grocer, we serve many communities where full-service grocery options are limited," said...

Grubhub Partners with Instacart to Expand Grocery Options on Its Platform

Grubhub and Instacart are teaming up to bring a wider selection of grocers, greater convenience, and even better value to Grubhub's customers. Through this new partnership, Grubhub customers can order from Instacart's network of more than a thousand national, regional, and local grocery retailers directly through Grubhub's app and website.

The experience is hosted on Grubhub's platform, and orders are fulfilled and delivered by Instacart shoppers. To start shopping, customers tap the Grocery icon in the Grubhub app, select a nearby store, add...

Walmart Partners with OpenAI to Create AI-First Shopping Experiences

Walmart is ushering in the next generation of retail by combining its huge assortment, everyday low prices and delivery speed with the power of AI. Today, the company announced a new partnership with OpenAI that will start with allowing customers and members to soon shop Walmart through ChatGPT using Instant Checkout. Whether planning meals, restocking household essentials, or finding something new, customers can simply chat and buy, and Walmart will handle the rest.

“For many years now, eCommerce shopping experiences have consisted...

Kroger and DoorDash to Bring Fast, Convenient Grocery Delivery to Millions Nationwide

DoorDash, a global leader in local commerce, and The Kroger Co., America's grocer, announced an expansion of their relationship to bring Kroger's full grocery assortment, including fresh food, exclusive Our Brands products, and affordable everyday essentials to customers. Through the expanded relationship, Kroger will make shopping easier for customers, leverage the company's growing store network in new ways, and attract new households and incremental shopping occasions.

Customers want the convenience of on-demand delivery paired with value and savings from their...

Dave's Hot Chicken Accelerates International Expansion with Exclusive European Agreement

Dave's Hot Chicken, the fastest-growing Nashville-style hot chicken sensation from Los Angeles, has finalized a landmark agreement with UK-based Azzurri Group, granting the hospitality powerhouse exclusive development rights across Europe. Under the new agreement, Azzurri Group will develop 180 Dave's Hot Chicken restaurants across 10 European countries, leveraging a joint venture partnership model to team up with experienced local operators in each market. These countries are France, Portugal, Spain, Germany, Poland, Hungary, the Czech Republic, the Netherlands, Italy, and Turkey...

Wayne-Sanderson Farms Named the "Official Chicken of the Southeastern Conference"

Wayne-Sanderson Farms, one of the nation's leading poultry producers, today announced a new multi-year sponsorship as the "Official Chicken of the Southeastern Conference (SEC)." This exciting collaboration unites two Southern icons, bringing delicious chicken and unforgettable experiences to college sports fans across the region.

"Wayne-Sanderson Farms is thrilled to team up with the SEC, a conference that shares our commitment to excellence and community," said Kevin McDaniel, President and CEO of Wayne-Sanderson Farms. "With 26,000 employees and...