Vital Farms Introduces a Higher Standard for Free-Range Eggs Through Pilot at Select Target Stores

Vital Farms (Nasdaq: VITL) announced today [October 23, 2026]  the pilot launch of Vital Farms Free-Range eggs, which are expected to arrive in select Target retail stores across the South and Southeast beginning this week.

This limited test is designed to explore how Vital Farms can reach more households with a high-quality product at a more accessible suggested retail price point of less than $5 per carton, while maintaining its commitment to transparency and animal welfare.

Introducing A New Vital Farms Standard

“Free-range” is one of the most familiar terms in the egg aisle, but the standard itself doesn’t consistently tell consumers what they are actually buying. Compared with many other free-range products, the new Vital Farms Free-Range standard sets a higher bar for animal welfare in several meaningful are

Target Brings More Value to Thanksgiving with a $30 Meal for Six

Target Corporation (NYSE: TGT) today announced how it's helping busy families save on Thanksgiving while celebrating the traditions they love and discovering new favorites. A new YouGov survey¹ finds seven in 10 Americans value Thanksgiving food traditions, yet nearly half of those celebrating plan to put their own twist on a classic recipe this year. With nearly 60 new and trending food and beverage items, a $30 Thanksgiving meal for six² and fresh finds for the home, Target is making it easier, more affordable and more inspiring for guests to bring...

Factor Expands Retail Presence to More Than 800 Target Stores

Factor, a ready-made meal delivery brand, has expanded its retail presence to more than 800 Target stores across 47 states, nine months after launching in more than 70 Target locations in the Midwest.

The expansion represents a broader move by Factor beyond its direct-to-consumer subscription model and into physical retail. The company said demand during the initial Target rollout supported expanding the offering to additional stores nationwide.

“Expanding nationally with Target allows us to meet consumers in more moments, while delivering the same quality, taste and convenience they expect from Factor,” said Adam Park, CEO of Factor...

Target Expands Good & Gather Brand With Debut Cookbook

Target is extending its flagship Good & Gather brand with the debut of its first cookbook, another step in the retailer's strategy to strengthen its position as a food discovery destination.  

"Good & Gather: Discover Delicious Every Day" launches Aug. 4 in stores and online, featuring 100 recipes developed by Target's in-house test kitchen. The cookbook incorporates Good & Gather products throughout, with every ingredient available through Target's assortment.

The cookbook extends a brand that has become a key part of Target's food business since its 2019 launch. Good & Gather...

NJ’s Edible Garden Pushes Farm-to-Formula Beyond Herbs Into RTD Whey, Plant-Based Nutrition

Edible Garden is widening its bet on its value-added greenhouse business to bring customers everything from "farm to formula," according to comments during an Expana interview with Edible Garden's CEO Jim Kras. As a result, the team is expanding past culinary herbs into fermented condiments, functional snacks, and plant-based, ready-to-drink (RTD) products, according to multiple company updates.

NRF Releases 2026 Top 100 Retailers

The National Retail Federation today released its annual list of the Top 100 Retailers, compiled by Kantar. The 2026 Top 100 Retailers ranks the industry’s largest companies according to 2025 U.S. retail sales. As the largest retailers continue to expand outside of retail revenues, this list focuses only on retail-specific revenues and not overall organizational revenue.

“Despite significant economic challenges over the past year, this year’s Top 100 Retailers list highlights a resilient group of companies,” NRF Chief Economist and Executive Director of Research Mark Mathews said. “They are adapting to meet changing consumer needs and leaning into new strategies and formats that set them apart...

New Primal Announces Nationwide Target Expansion and Snack Mates Line Refresh

New Primal, a pioneer in clean-ingredient meat snacks and maker of the top-selling chicken snack stick across the U.S., is taking over the protein aisle at Target. The brand has announced a major retail expansion, bringing a highly anticipated suite of poultry snacks to Target shoppers across the country. The launch also marks the debut of New Primal's reimagined Snack Mates packaging, unifying its kid-friendly and adult offerings under one cohesive brand identity and reinforcing its commitment to delivering wholesome, protein-packed snacks...

Lottie’s Meats Lands on Shelf at Target

Lottie’s Meats, a sister-founded pork sausage brand, announced its expansion into Target stores across Northern California, Washington and Oregon. The brand was founded by Cassie and Chelsey Maschhoff and is rooted in their six-generation Illinois family farm. The launch marks the brand’s largest retail expansion to date and builds on Lottie’s presence in more than 300 existing retailers and restaurants nationwide.

At Target, the assortment includes all four of Lottie’s pork sausages in the refrigerated meat aisle, including two fully cooked sausages—The Lottie...