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Campbell’s and NFL Renew Partnership, Expand Into Frozen Meals
The Campbell’s Company has renewed and expanded its partnership with the National Football League (NFL), continuing a relationship that started in 1997 when Campbell’s became the league’s Official Soup Sponsor. The 29-year partnership now extends into the frozen-meal category for the first time.
The agreement includes Campbell’s Chunky®, which recently expanded beyond soup with the launch of Chunky Frozen Bowls, single-serve, microwaveable meals containing 20–28 grams of protein per bowl.
The new offerings align with growing consumer interest in protein-focused foods and include Chili Mac, Buffalo-Style Chicken Mac & Cheese, and Philly Cheesesteak Mac & Cheese...
Campbell’s Acquisition of La Regina Announced Alongside Earnings
On December 9, The Campbell’s Company officials announced plans to acquire a majority stake in an Italian tomato processor called La Regina Di San Marzano, according to the company’s latest earnings report. By the second half of 2026, the acquisition will be complete after two payments toward the total $286 million valuation, according to Campbell's leaders.
The company entered into definitive agreements to acquire a 49% interest in La Regina, the producer of Rao’s tomato-based pasta sauces...
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