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Chipotle Builds on Rewards Momentum With Return of ‘Summer of Extras’
Chipotle is reviving its “Summer of Extras” promotion for the second year in a row, extending its push into gamified loyalty as restaurant brands look for new ways to drive frequency and deepen digital engagement.
The summer campaign runs from June 1 through Aug. 31 and gives Chipotle Rewards members a free entrée for every seven monthly visits. This year’s version adds more engagement tools, including local restaurant rankings, state and national leaderboards, badges, progress tracking, limited-time “Side Quests” and weekly Rewards Exchange...