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Tyson Foods Introduces Wright Brand Premium Smoked Sausage Links
Tyson Foods announced the launch of a new product from its subsidiary, Wright Brand.
Wright Brand, established in 1922, is known for its premium, hand-cut, real wood-smoked bacon. The company became part of Tyson Foods in 2001.
Wright Brand Premium Sausage Links are scheduled to launch nationwide in fall 2025, with select retailers already stocking the product.
The lineup includes three varieties:
Volatility Defines 2025 in Food and Agriculture Markets – How do You Navigate It?
2025 has been a year marked by uncertainty in the food and agriculture sector. Volatility is the defining characteristic, with a cascade of global events disrupting pricing, availability and trade dynamics. From geopolitical tensions and severe weather events to animal epidemics and macroeconomic shifts, commodity markets have become increasingly difficult to navigate for buyers and sellers alike.
“The key challenge for businesses at the moment is having to navigate different markets going in different directions,” said Tom Bundgaard, VP of Price Forecasting...
Domino's Launches Weeklong Carryout Special
Domino’s is starting the month with a new promotion: from June 2–8, customers can carry out large two-topping pizzas for just $6.99 each.
This weeklong carryout special applies to any large pizza with two toppings, including specialty crusts like Hand Tossed, Crunchy Thin, and New York Style. For an additional $3, customers can upgrade to Domino’s new Parmesan Stuffed Crust pizza.
The promotion comes as Domino’s ramps up rewards and deals to boost consumer demand.
The company reported a 0.5% decline...
Secretary Rollins Secures Greater Market Access with Costa Rica for US Dairy Industry
Under U.S. Secretary of Agriculture Brooke L. Rollins’ leadership, American dairy producers will have greater market access as Costa Rica has approved the first U.S. dairy facility to be registered under their new streamlined approval process. The Trump Administration continues to break down non-tariff barriers, and this latest action is the first of many wins ahead for American dairy producers.
“Under President Trump’s leadership, USDA is putting Farmers First. Securing greater market access for American dairy farmers is a much-needed win for the U.S. dairy industry and will give our...
EU Good Food Officially Launches in Korea
European culinary excellence arrives in Korea, embracing modern lifestyles and sustainable values
The “EU Good Food – Good Life” campaign, funded by the European Union, was officially launched in South Korea, marking the start of its public communication activities in the country. This three-year initiative (2024–2027), co-funded by the EU, aims to introduce and promote premium European agricultural and food products to Korean consumers and professionals across the food, hospitality, and retail sectors.
As modern consumers place increasing emphasis on health, food safety, sustainability, and transparent sourcing...
Tariff Talks 2025: Expana's Weekly Rundown #11
Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #11."
This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text...
ANALYSIS: April Pork Cold Storage Remains Tight Despite Seasonal Increase in Volume
April’s USDA Cold Storage report showed total pork inventories at 455.8 million pounds, up 11.3% from March but still 8.7% below the same time last year. This marks the third-lowest April total since the series began in 1999, sitting just above April 2001 and 2004, and suggests that while volumes increased month-over-month, they remain historically low.
Hams contributed significantly to the overall build, with bone-in hams rising 26.9% and boneless hams up 53.2% from March. Total ham stocks reached 87.9 million pounds...
Firehouse Subs Accelerates Global Growth with Entry into Mexico
Firehouse Subs has signed a significant development agreement with Foodplay to open 100 restaurants across Mexico over the next five years, marking its latest strategic move in international expansion. This initiative is expected to generate hundreds of jobs locally while strengthening brand presence across Latin America.
"We believe Firehouse Subs has tremendous potential in Mexico's growing sandwich market," said Duncan Montero, LAC President of Restaurant Brands International (RBI), parent company of Firehouse Subs. "We're excited to bring Firehouse premium subs, heartfelt service...
The Retail Rundown: Father’s Day Fires Up Demand for Premium Cuts
Meat sales over Memorial Day weekend appeared to underperform in some regions this year, as cool weather across the Midwest curbed outdoor grilling activity.
Retailers are now setting their sights on the next major grilling event, Father’s Day, paired with hopes for improved weather. Falling on June 15th this year, the event presents another opportunity to drive protein consumption.
This week’s retail buying opportunities are led by seafood, which accounts for 28.2% of protein ads. Beef has 26.4%, trailed by pork at 23.2%, chicken at 18%, and turkey with...
ANALYSIS: Slight Dip in Total Red Meat Output Despite Steady Pork Gains in April
The USDA’s latest Monthly Livestock Slaughter report reveals that US commercial red meat production in April 2025 totaled 4.60 billion pounds, reflecting a modest 1% decline from the 4.64 billion pounds reported in April 2024.
Cumulative red meat production from January through April reached 18.1 billion pounds, also down 1% year-over-year. Within the broader protein mix, beef production slipped 1%, veal saw a sharp 40% decrease, and pork edged 1% lower. However, lamb and mutton production bucked the trend...
Tariff Talks 2025: Expana's Weekly Rundown #10
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #10."
ANALYSIS: Pork Cutout Strengthens Ahead of Memorial Day
The Expana pork cutout value continued its gradual upward trajectory, a trend that began in mid-April, posting a 6% gain through Friday’s close. This includes a 3% increase over the past week alone, driven primarily by strength in the ham, picnic, and butt primals, as seasonal demand intensifies heading into the heart of grilling season. Year-to-date slaughter rates are running 1.2% below year-ago levels and cold storage inventories are sitting at record lows, both supporting the cutout value. The approach of the Memorial Day holiday...
The Retail Rundown: Seafood Leads Memorial Day Retail Ads; Weather Poses Challenges
Seafood leads retail protein promotions heading into Memorial Day weekend, accounting for 28.7% of total featured protein ad volume. Pork follows at 25.9%, with beef at 21.3% and chicken at 19.3%.
Egg feature volume is virtually absent amid sluggish retail demand. Warmer weather is prompting a shift toward fruit and cereal for breakfast, while elevated, though easing, shelf prices continue to dampen consumer interest, according to Expana.
Within the seafood category, fresh and frozen fillets represent the largest share of advertised items at nearly 28%. Raw shrimp...
Applebee’s Reintroduces “All You Can Eat” to Drive Seasonal Traffic
Applebee’s has reintroduced its popular “All You Can Eat” promotion, an LTO strategy the brand consistently deploys during high-traffic periods to drive guest visits.
This season’s lineup features three proven guest favorites and legacy menu items: Chicken Tenders, Riblets, and Double Crunch Shrimp—offering broad consumer appeal.
Meat Institute and AMSA Offer a Training Resource to Support New Swine Inspection System
The Meat Institute, in collaboration with the American Meat Science Association (AMSA), has assembled a practical training guide to support effective implementation of the USDA’s New Swine Inspection System (NSIS). This new resource is designed to enhance in-plant training and provide consistent, science-based guidance—particularly for sorting decisions.
Created in direct response to feedback from establishments and industry partners, the guide features real-world examples, clear explanations, and condition-specific imagery to improve accuracy and confidence in decision-making...
Tariff Talks 2025: Expana's Weekly Rundown #9
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #9."
Brazil’s Meatpacker Marfrig Seeks BRF Acquisition
Marfrig has announced its agreement to buy all remaining shares of Brazilian firm BRF to turn the other Brazilian firm it into a subsidiary.
Marfrig forecasts R$24 million (USD$4.7 million) in costs associated with the merger, but R$485 million per year in new revenue and cost synergies, largely though cross-selling and logistics optimisation after the acquisition.
Marfrig already owns 50.49% of the Brazilian firn. It acquired around a quarter of BRF's shares in 2021.
The acquisition would increase Marfrig’s capacity in poultry, pork, and processed foods...
JBS Q1 2025 Net Profit Up 50% on Pork, Poultry Gains
Brazilian meat company JBS reported a 50.5% increase in net profit in the first quarter of 2025 reaching 2.92 billion reais ($521 million). Revenue rose 8.5% to $19.5 billion.
The company said strong results in its pork and poultry operations offset continued weakness in North American beef. Seara, its Brazil-based unit, reported an EBITDA margin of 19.8%, while the North American beef business posted a negative 1.6% EBITDA margin, despite net sales up by 16%.
Beef margins were pressured by record cattle...
The Retail Rundown: Pre-Grilling Season Retail Insights
With Memorial Day fast approaching, retailers are ramping up promotions to jumpstart the unofficial kickoff to the summer grilling season—a crucial window for driving foot traffic and boosting meat department sales.
The next two weeks are key, as market participants closely watch consumer demand ahead of what is typically one of the busiest periods for beef sales. Protein items are being prominently showcased alongside vibrant seasonal produce, enhancing the appeal of in-store displays.
Seafood leads the protein feature mix this week, accounting for nearly 30% of all advertised protein items...
China, UK Trade Talks Pose Positive Opportunities for US Animal Food Industry
The American Feed Industry Association (AFIA) is pleased to see a cooling of U.S. tariffs on and retaliatory tariffs from China and a proposed trade agreement with the United Kingdom coming to fruition, given discussions late last week and over the weekend between the U.S. and respective countries’ trade officials. Both China and the United Kingdom present valuable opportunities for U.S. animal food manufacturers, which produce some of the safest, highest quality and innovative feed, feed ingredients and pet food globally...
ANALYSIS: US Pork Exports Rebound in March 2025 Amid Trade Headwinds and Tariff Uncertainty
In March 2025, US pork exports demonstrated a series of increases across various regions, with total exports reaching 641,018.50 K lbs—a 13.45% month-over-month (MoM) increase and a 3.06% year-over-year (YoY) gain compared to March 2024. This trend indicated short-term demand, though it comes amid notable trade headwinds.
The industry remained on edge over the looming threat of reciprocal tariffs, scheduled to take effect in early April after being delayed by 30 days to allow additional time for negotiations...
Tariff Talks 2025: Expana's Weekly Rundown #8
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #8."
49th Executive Conference Highlights Resilience and Future Outlook of Animal Protein Sector
This year’s Executive Conference held in Las Vegas from May 5–7 for senior leaders in the animal protein sector, was an informative show of the industry’s and what we can expect from the protein sector in the coming years.
“We feed the ever-growing needs of the entire population,” said Russ Whitman, Expana’s Director of Market Reporting, in his opening remarks.
Despite challenges related to animal health, regulatory shifts, and geopolitical tensions, the industry has demonstrated remarkable perseverance.
The Retail Rundown: Grocers Take on Foodservice for a Slice of Mother’s Day Spending
Grocers are gearing up to win a slice of Mother’s Day sales, which are traditionally dominated by restaurants and dining out. While foodservice still captures the lion’s share of spending, supermarkets are making strategic plays to compete for consumers' dollars.
According to the National Retail Federation, Mother’s Day spending is projected to hit $34.1 billion this year—up from $33.5 billion in 2024 and just shy of the 2023 record of $35.7 billion. About 84% of US adults are expected to celebrate, spending an average of $259.04 on gifts and festivities...
ANALYSIS: Belly Primal Drives Resurgent Pork Carcass Value in April
According to the Urner Barry by Expana Pork Carcass Cutout Value Report, recent increases in carcass values have mitigated losses incurred since the beginning of April. Currently, weekly carcass values are holding steady at approximately year-over-year levels, exceeding the three-year average by 2.2%. April itself witnessed a modest rebound in overall values following a 3.1% decline during the first two weeks. While this initial drop was significant, it represented a continuation of a gradual downward trend that began in...
Retail Program Engages Consumers, Differentiates US Pork Quality in Colombia
As competition intensifies in the region, USMEF ramps up a retail tasting program designed to differentiate U.S. pork and increase consumer trial.
A USMEF program for U.S. pork is generating growing interest among Colombian retailers, having expanded to 18 retail outlets of two supermarket chains in five major markets ‒ Medellin, Bogota, Cartagena, Cali and Barranquilla.
USMEF’s tasting program is an integrated initiative that helps retailers improve inventory management and merchandising techniques while providing critical information to consumers about handling and defrosting frozen U.S. pork. Overall, the tasting program drives home...
Tariff Talks 2025: Expana's Weekly Rundown #7
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #7."
Smith Packing Recalls Approximately 18,792 Pounds of RTE Sausage and Sliced Meat and Poultry Product
According to an announcement from the US Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS), Smith Packing, LLC is recalling approximately 18,792 pounds of ready-to-eat sausage and sliced meat and poultry products due to excessive sodium nitrite levels.
This recall follows an investigation prompted by customer complaints about an off-putting taste and/or discoloration of the product.
The affected items were produced between February 19 and April 24, 2025, bear establishment numbers “EST. 4578”...
The Retail Rundown: Grocers Turn Up the Heat
Grocers are turning up the heat in this week’s circulars, leaning into classic summer grilling staples—ribs, burgers, and barbecue fixings—signaling early excitement for the season even with Memorial Day still a few weeks away.
Seafood tops this week’s retail protein promotions, claiming roughly 28% of total ad space. Beef follows with 24.7%, trailed by pork at 23.1% and chicken at 20.2%. Turkey ads were slashed by half compared to last week, now accounting for just 3% of circular space.
Retailers are also highlighting festive favorites ahead of Cinco de Mayo. Ground beef in the 78–84% lean range averaged $4.89 per...
ACC Central Kitchen LLC Recalls 64,008 Pounds of Pork Product
According to an announcement from the US Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS), ACC Central Kitchen LLC is recalling approximately 64,008 pounds of pork bun products due to it containing an undeclared, known allergen, sesame.
The issue was identified during a routine FSIS inspection, when personnel observed that sesame, an ingredient used in the pork buns, was not declared on the product label.
The affected products are frozen and not ready-to-eat. They are packaged in 8.45-oz. sleeve tray packages labeled...
Tariff Talks 2025: Expana's Weekly Rundown #6
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #6."
ANALYSIS: US Pork Production Trails 2024 Amid Herd Contraction, Disease, and Export Uncertainty
Year-to-date (YTD) total pork production volumes for 2025 are trending 0.4% below 2024, as a shrinking breeding herd and disease outbreaks have contributed to reduced output. The USDA’s latest Hogs and Pigs report revealed a five-year low in both breeding inventory (5.98 million head) and farrowing sows (2.9 million head), directly impacting the number of pigs available for slaughter.
While the market hog inventory stands at 68.5 million head—down just 0.3% year-over-year—this is largely offset by...
The Retail Rundown: Post-Easter Pause Sets Stage for Protein Push
With Easter now in the rearview, retailers will largely tread water, positioning themselves for a seasonal surge in demand ahead of the start of summer.
Grilling demand is beginning to build toward a Memorial Day crescendo, prompting grocers to build inventory and plan aggressive promotions to jumpstart the season.
But first up is Cinco de Mayo. While it's a smaller holiday, it can still drive foot traffic. Proteins like pork, steak, and chicken are expected to see solid movement as shoppers make tacos, burritos, enchiladas, and other festive fare...
Young American Food Brands Acquires Best Provision Co., Expanding Premium Meat Offerings
Young American Food Brands has announced its fourth acquisition since 2022 with the purchase of Best Provision Co., an 87-year-old pioneer in premium smoked and cooked meats.
Since 2022, Young American has steadily expanded its portfolio with the acquisitions of Hofmann Sausage, Brooklyn Burger, and Devault Foods. The addition of Best Provision further strengthens the company’s position in the premium meat category, particularly in the fully cooked and smoked segment.
A respected industry leader with deep roots in the community...
Baldor Specialty Foods Acquires Golden Packing, Launches Golden Meat Co.
Baldor Specialty Foods announced today the acquisition of Golden Packing, a premium meat company based in the Hunts Point Cooperative Market. As part of the acquisition, the business will operate under a new name: Golden Meat Co.
This strategic move aims to vertically integrate Baldor’s meat processing operations by combining its high-end sourcing capabilities with Golden’s expert butchering—all while preserving the brand’s established reputation for quality.
With this acquisition, Baldor expands its portfolio of premium, portioned meats, offering chef customers enhanced labor savings and...
FSIS Issues Public Health Alert for Pork Carnitas Products
The U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) has issued a public health alert on behalf of Cargill Meat Solutions.
The alert follows a routine inspection that revealed equipment damage, raising concerns that pork carnitas products may be contaminated with metal fragments.
The potentially affected items were produced between April 1 and April 2, 2025, bear establishment number “EST. 46049” within the USDA mark of inspection, and were distributed to Aldi supermarkets nationwide.
These products are sold in 16-ounce...
Exclusive International Trade Centre Interview: Implications of Trump’s Tariff Regime
Julia Spies is the Chief of Trade and Market Intelligence for the International Trade Centre (ITC) in Switzerland. Spies and team analyze trade information and publish findings about market-specific trade intelligence on multiple online platforms, like Tradebriefs.intracen.org.
Recent shifts in the world of trade, including the latest round of United States tariffs and trade measures by other countries, has kept Spies and company busy, to say the least.
However, ITC members have watched trade measures, and in particular their impact on developing countries, long before these recent changes...
Tariff Talks 2025: Expana's Weekly Rundown #5
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #5."
ANALYSIS: Trade Tensions Reshape Pork Feet Market Dynamics
The current tariff structure between the US and China continues to weigh heavily on US pork exports—particularly variety meats like front and hind feet, which have traditionally found supportive demand from China due to active interest and limited US domestic buying. However, retaliatory measures have made access more restrictive. As of April 2025, China maintains retaliatory tariffs on US pork totaling around 84%, following US tariff increases on Chinese goods to 145%. These duties sharply reduce US pork’s competitiveness in the Chinese market...
ANALYSIS: US Pork Exports Face Global Headwinds According to Latest USDA Report
Total US pork exports in February were down 2% from January and 4.8% year-over-year (YoY), totaling 565.2 million pounds. While strong demand in Mexico and Central America persisted, this was countered by weaker volumes to Japan and South Korea. Exports to China, while 17.4% higher than February 2024, were down 10.9% from January 2025. This decline is partly attributed to seasonal factors, ongoing political challenges, and uncertainty surrounding plant eligibility for export, which hadn't been resolved until mid-March...
The Retail Rundown: Protein Adds to Holiday Price Gains
Easter week has arrived and grocers are tapping into the holiday's spending momentum. But for consumers, Easter dinner is shaping up to be pricier than last year, with many holiday staples seeing year-over-year price increases.
According to Expana’s latest US Easter Index—which tracks price changes in key holiday-related commodities—overall prices rose 11.8% year-over-year, driven largely by higher costs in the protein and bakery categories.
Expana’s Easter Protein Index, which covers lamb, beef, pork, salmon, cod, and eggs...
ANALYSIS: China’s Q1 2025 Meat Imports Slip 2.0% to 1.64M mt on Soft Demand, Trade Rift
China imported a total of 1.64 million metric tons (mt) of meat, including variety meats, in the first quarter of 2025, down 2.0% year-on-year (y-o-y), according to preliminary figures from China’s General Administration of Customs (GACC). The decline reflected deepening trade friction with the United States (US) and ongoing economic headwinds that continue to weigh on import demand.
Industry players also pointed to softer-than-expected consumer demand after the Lunar New Year festivities and increased.
Tariff Talks 2025: Expana's Weekly Rundown #4
Click to read "Tariff Talks 2025: Expana's Weekly Rundown #4."
Red Robin Launches Bottomless Burger Pass to Drive Traffic
In recognition of National Burger Month, Red Robin Gourmet Burgers is introducing a new consumer engagement initiative designed to boost traffic and brand visibility: the Bottomless Burger Pass.
Set to launch April 17 at 9 a.m. MT, the limited-time offering allows guests to purchase a pass online at RedRobin.com/National-Burger-Month, granting them access to one gourmet burger and bottomless side per day throughout May 1–31, for just $20.
A limited number of black-and-gold...
Vietnamese Livestock, Shrimp and Pepper Associations Seeks Trade Solutions with US
On April 10, Vietnam and the US agreed to start negotiations on a reciprocal trade agreement, hours after Washington delayed imposing a 46% tariff on Vietnamese exports.
However, agri-food business associations in Vietnam remain concerned about the future of imported US goods. US exports to Vietnam were valued at $13.1 billion in 2024, according to the United Nations COMTRADE database on international trade.
The US is a key supplier of soybeans, corn, DDGS, and pig breeds to Vietnam. Vietnamese farms import roughly 250 grandparent pigs annually
Pork Shipments Grow 26.6% in March
Surveys by the Brazilian Animal Protein Association (ABPA), based on data from the Foreign Trade Secretariat (Secex), show that Brazilian pork exports (considering all products, both fresh and processed) totaled 116.3 thousand tons in March, a volume 26.6% higher than that shipped in the same month of 2024, with 91.9 thousand tons.
Foreign exchange revenue was even more significant, reaching US$ 278 million, 44.2% higher than the US$ 192.8 million recorded in the same month of the previous year.
In the first quarter of 2025, international...
The Retail Rundown: Easter Momentum Builds
In the final full week of Lent, seafood accounts for 35% of all protein retail promotions, gaining ground on pork, which holds 23% of ad space. Beef promotions slipped to 20%, while chicken has 15%. Lamb and veal promotions, though still minimal, doubled from the previous week, rising to 2% ahead of Easter.
Notably, Easter falls late this year—on April 20—affecting year-over-year (YOY) comparisons. Ham promotions last week were offered at premium price points compared to 2024. Discounted boneless smoked hams averaged...
Johnsonville Recalls 22,672 Pounds of Cheddar Bratwursts
The U.S. Department of Agriculture's (USDA) Food Safety and Inspection Service (FSIS) has announced that Johnsonville, LLC is recalling approximately 22,672 pounds of cheddar bratwursts due to potential contamination with hard plastic, following customer complaints.
The affected products were produced on February 5, 2025, and carry establishment number "Est.1647" on the label. These items were shipped to retail locations across Georgia, Indiana, Kansas, Kentucky, Michigan, Minnesota, Ohio, Tennessee, Virginia, and Wisconsin.
The recalled bratwursts are packaged in 19-ounce sealed firm trays, containing...
ANALYSIS:Tariff Concerns Plagued Bone-in Ham Values Throughout the Month of March
Bone-in hams faced ongoing obstacles during the month of March due to the persistent uncertainty surrounding the implementation of tariffs proposed by the Trump administration. This uncertainty stemmed from the potential of retaliatory tariffs imposed by Mexico in response to the proposed tariffs from the United States.
While values for bone-in hams saw an increase of 11.7% during the first two weeks of the month, following an extension of the initially proposed March 4 deadline to April 2, the underlying threat of tariffs remained...
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