Upscale Promotion Elevates US Pork’s Brand Image in Southern Taiwan

Industry efforts to position U.S. pork as a premium product in Taiwan are moving forward through a promotional partnership with importer Pesin and upscale retailer Hei Bonn Gorudohausu. At the retailer’s locations in Kaohsiung, a major city on Taiwan’s southwestern coast, U.S. pork is featured in high-end, Pesin-branded products during an extended promotion through the end of this year. U.S. pork cuts featured and sampled include thin-sliced cuts of loin, collar and belly, shoulder ribs and a picnic steak cut. The high-end branding approach...

US Pork Secures Taiwan Access After Decades-long Effort

In a key win for U.S. pork producers, President Trump has finalized a beneficial trade agreement with Taiwan, a direct result of the National Pork Producers Council’s long-fought effort to secure greater market access in the Asian nation.

“Our 15-plus year endeavor to break down trade barriers in the high-value market of Taiwan has paid off. This means more U.S. pork on international tables and more opportunities and prosperity for American producers,” said NPPC President Duane Stateler, a pork producer from McComb, Ohio. “Thank you, President Trump and Ambassadors Greer and Callahan, for ensuring American pork producers were included in...

Retailer Expansion Offers New Opportunities for US Beef in Taiwan

USMEF partnered with Taiwanese importer Yu-Ho Foods on a retail seminar about U.S. beef for Yu-Ho and its retail customer PX Mart. The retailer, already Taiwan’s largest supermarket chain with 1,200 outlets, had recently purchased a 20-outlet hypermart chain and expressed interest to Yu-Ho in seeing a wider range of U.S. beef items to consider for both chains.

USMEF conducted a technical seminar for the fresh foods department staff of PX Mart and Yu-Ho Foods at Yu-Ho’s headquarters. The first half of the seminar included an industry overview about U.S. production, grading standards and the quality...

Tariff Talks 2025: Expana’s Weekly Rundown #32

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read: "Tariff Talks 2025: Expana's Weekly Rundown #32."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text.

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This week, the US administration has continued to pressure trading partners like India to curb imports of Russian oil as to sanction the country during its war with Ukraine, cited Expana...