Zaxby's Brings Back Fan Favorites for the New Year

"New year, same saucy cravings" is the catchy motto Zaxby's shared in its latest announcement featuring exciting menu innovations.

The company is reintroducing two of its most iconic creations, back by popular demand for a limited time starting January 19.

First up is Zaxby's Southern Fried Shrimp, returning with flair in three distinct styles:

• ZaxSeas Surf & Turf Meal: Combines land and sea favorites featuring the famous breading on eight Southern Fried Shrimp and three Chicken Fingerz™, served with the legendary Zax Sauce®, Texas...

Leadership Shifts Set the Stage in Foodservice for 2026

So far in the new year, we've seen new menus, ad campaigns, partnerships, and emerging trends.

While the industry maintains its focus on consumers, value, and traffic retention, it has ramped up efforts to facilitate growth and expansion.

In this latest foodservice roundup, Expana has assembled a detailed look at the most significant leadership changes shaking up the industry as it welcomes 2026.

Hormel Foods

Hormel Foods announced the upcoming

Hormel Foods

Hormel Foods announced the upcoming retirements of two long-time leaders: Mark Morey, Vice President of Operations for fresh pork, and Paul Peil...

Wendy's Launches New Biggie Deals Menu

A pioneer in the "value menu" of the quick-service restaurant (QSR) industry, Wendy's has unveiled its latest promotion, delivering even greater value and the savings that consumers eagerly crave.

Home of the "fresh, never frozen" burger, Wendy's is introducing its Biggie Deals value menu, featuring fan favorites and more, which guests can bundle into $4, $6, and $8 combos.

"We know customers want choice and a meal option made just for them. That's why we're expanding Biggie Deals — to provide more ways to customize and enjoy...

Revolutionizing Value Dining with Taco Bell's New Luxe Value Menu

Taco Bell is set to launch its new Luxe Value Menu on January 22, offering a new perspective on value for the conscious consumer.

Renowned for its value-focused options like the iconic Cravings Value Menu and the popular Luxe Boxes, Taco Bell continues to lead the industry in value offerings.

"At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement," said Luis Restrepo, Chief Marketing Officer, North America, at Taco Bell.

The Luxe Value Menu boasts a variety of items priced at $3 or less, introducing five innovative new selections alongside five fan favorites from the Cravings Value Menu.

Checkers & Rally's Joins the Value War with $5 MVP Meal Deal 

The fast-food "value war" continues, with Checkers & Rally’s joining the fray as consumers seek quality meals without breaking the bank.

The brand’s new $5 MVP Meal Deal includes a choice of sandwich, value-sized fries, a small drink, and a classic apple pie for dessert.

Guests can choose from a Mushroom Swiss Burger featuring a seasoned 100% beef patty, the Spicy Chicken Sandwich, or the Cheese Double made with a quarter pound of seasoned beef and melted cheese.

Restaurants Turn Up the Heat with Comfort Foods, Value Deals, and Returning Favorites

New year, new menus — restaurants are kicking off the year with fresh spins on classics and brand-new culinary creations.

In Expana’s latest Foodservice Round Up of the Year, "value"was pinned as the buzzword of 2025. Customers want (and need) quality without breaking the bank.

That theme looks set to retain its prominence heading into 2026.

With QSRs taking the lead in what’s been coined the "Value Wars," restaurants like Applebee’s and Chili’s have leaned heavily into “2 for” deals, often pairing an appetizer...

Burger King® and Popeyes® Announce New Head Chefs

Burger King® and Popeyes® have each announced a new Head Chef – promoting existing top talent within Restaurant Brands International (RBI).

Amy Alarcon has been appointed Head Chef for Burger King, U.S. & Canada, following 18 years as a culinary leader and Head Chef at Popeyes. Amy previously led Popeyes’ success in shaping the brand’s culinary identity and driving category-defining menu innovation, including the iconic Popeyes Chicken Sandwich.

In her new role, Chef Amy will lead the Burger King culinary strategy...

Long John Silver’s Brings Back $6 Fish & Chicken Basket

Long John Silver’s is bringing back its popular fish baskets, harmonizing flavors from both sea and land while delivering the value customers seek. This revival features the $6 Fish & Chicken Basket for a limited time. 

"Guests have been telling us for years that our chicken is a best-kept secret," said Christopher Caudill, Long John Silver's senior vice president of marketing and innovation. "Our hand-battered chicken strips—known as Chicken Planks—are every bit as crave-worthy as our legendary fish. It's time we let that secret...

Crayola Launches Global McDonald's Happy Meal® Experience That's Out-of-This-World

Crayola has teamed up with McDonald's for the first time on a global scale with a new Happy Meal experience to propel kids' imagination into orbit and transform the universe into a canvas for creativity.

The Happy Meal features an exclusive lineup of co-branded, space-themed activity kits and toys designed to encourage hands-on creative moments that the whole family can share. The limited-edition Planet McDonald's Happy Meal is rolling out at participating McDonald's...

Chipotle Bets on the Protein Boom With Its First-Ever High-Protein Menu

Chipotle Mexican Grill is leaning into America’s protein obsession with the launch of its first-ever High Protein Menu, set to roll out across the United States and Canada next week on Tuesday, December 23.

The new lineup targets growing demand for convenient, protein-focused meals and snacks, highlighted by a High Protein Cup that packs 32 grams of protein from Adobo Chicken into a snackable portion.

In the US, prices start at $3.50 for a Single Chicken Taco at select locations, while the national weighted average price of a High Protein Cup of Adobo Chicken is $3.82...

Foodservice Finds Momentum This Holiday Season Amid Shifting Consumer Spending

As the holidays approach and the year winds down, the foodservice industry competes with retail on how consumers stretch their dollars during "the most wonderful time of the year."

CNBC recently reported that, based on restaurant purchasing data, consumers continue to dine out, but many are opting for appetizer items instead of entrée menu options.

Despite the challenges of disease, supply issues, and rising costs, the American foodservice industry remains resilient and continues to find ways to tap into consumer spending this December, even as some consumers scale back.

Captain D's Moves into NYC Market with Grand Opening in the Bronx 

With more than 530 restaurants across 23 states, Captain D’s, a leading casual seafood restaurant brand is bringing its iconic concept to the New York City market for the first time.

On December 8, Shahid Raza, in partnership with FSR Group, celebrated the grand opening of Captain D’s at its 763 E. Gunhill Road location in the Bronx while developing three additional locations in New York City.

Earlier in the year, Expana reported the team planned on opening five other locations in the Baltimore metro...

Yum China Announces $460 Million Share Buyback in US and Hong Kong

Yum China Holdings entered into share repurchase agreements in the US and Hong Kong for a total repurchase amount of approximately $460 million for the first half of 2026, commencing on January 12, 2026. The agreement includes approximately US$350 million under Rule 10b5-1 of the United States Securities Exchange Act of 1934 in the US and approximately HK$880 million for a similar program in Hong Kong.

The share repurchase program agreements serve as a key element in...

The Retail Rundown: Holiday Shopping Lifts Foodservice and Grocery Demand 

December is when most consumers fully embrace the holiday spirit—and start spending accordingly.

This year's holiday spending is off to a strong start, with record shopper turnout and a surge in online activity. Adobe Analytics reports that total online sales from Thanksgiving through Cyber Monday amounted to $44.2 billion, up nearly 8% from last year.

Meanwhile, the National Retail Federation reports that a record 202.9 million people shopped over the Thanksgiving weekend, up from 197 million last year. Supermarkets were the most popular destination at 47%, followed closely by online shopping at 45%...

Serving Holidays with a Side of Chaos: Dr. Seuss's The Grinch Meal Is Coming to McDonald's

CODE PICKLE: Dr. Seuss's The Grinch has successfully slipped into the Golden Arches and on Dec. 2, he's unleashing The Grinch Meal. The meal, made in partnership with Dr. Seuss Enterprises and McDonald's, will be available at participating restaurants nationwide for a limited time, while supplies last. His diabolical culinary debut features Dill Pickle "Grinch Salt" McShaker Fries, arriving for the first time in the U.S.

Sprinkle the tangy, dill pickle seasoning into the McShaker bag and shake for a bold...

Q3 Results Drive Foodservice Headlines in First Half of November

Major industry players across the business captured attention in the first half of the month as foodservice providers released new insights from their quarterly reports.

Many restaurants are facing challenges in the third quarter as US consumers cut back on frequent dining. This compilation provides a thorough overview of key players' performance results and the latest in the most notable company news.

QSR's

McDonald's Q3, FY 2025

McDonald's reported a 3.6% increase in global same-store sales for the third quarter, surpassing analysts' expectations...

RBI and CPE Announce $350 Million Joint Venture to Expand Burger King in China

Restaurant Brands International (RBI) and CPE, a leading Chinese alternative asset manager, have announced a joint venture to drive the next phase of Burger King’s growth in China.

The partnership aims to expand Burger King’s presence in the Chinese market to 4,000 restaurants by 2035, up from the 1,250 locations currently operating.

Upon completion of the agreement, CPE will invest $350 million in new primary capital to support restaurant expansion, marketing, menu innovation, and...

Wendy's Sees Strong International Growth Amid US Market Challenges in Q3

Hot off the grill, Wendy's released financial results from its third quarter of its fiscal year, showcasing a strong international performance despite challenges in the US market.

Interim CEO Ken Cook highlighted an 8.6% growth in systemwide sales internationally, bolstered by the addition of 54 new restaurants globally and improved adjusted EBITDA.

"Third quarter results were in line with our expectations, reflecting continued strength in our international business," Cook stated. In the U.S., operational initiatives led to a 4% outperformance in comparable sales at Company-operated...

QDOBA Honors Franchisee Excellence at Annual Brand Conference

QDOBA, America's rapidly growing #2 restaurant brand in the Mexican fast-casual category, presented awards in 50 categories and recognized three standout franchise partners at its annual Brand Conference:

• Winters Group — Franchise Partner of the Year
• Carmen Reyes-Ibarra, General Manager of Roaring Fork — General Manager of the Year
• Froccaro Group — Operator of the Year

With more than 825 restaurants across the U.S., Canada and Puerto Rico, and nearly 600 new restaurants in development, these awards underscore how the brand's tremendous growth is underpinned by a franchise-first...

The Jollibee Group Name Industry Vet as Vice President of Franchising

While Jollibee is aiming for significant expansion in the US, the company has appointed Peter Wright, an industry veteran, as its new Vice President of Franchising.

Wright has been welcomed to his new role, where he will lead the company's ambitious plan to develop 500 units across North America by 2030.

"I first learned of Jollibee through networking with a former colleague from Starbucks," Wright said. "Like many Americans, even though I had driven by them, I did not know the...

ANALYSIS: US Cage-Free Market Begins to Ascend

Since mid-July, the cage-free market has been on a steady decline, interrupted only by brief periods of stability. However, with renewed demand for eggs across the US as we enter Q4—and a healthy level of concern surrounding the growing prevalence of HPAI—market values have begun to push upward. 

Retail demand over the past few weeks has been generally average, but when multiple major chains reduced shelf prices to around the $2.50/dozen level or lower while some chains in other segments launched new promotional activity, consumers responded positively. This improvement coincides with cooler weather spurring baking interest, as well as elevated competing protein prices that continue to make eggs an attractive value...

ANALYSIS: Jumbo Boneless Breast Market Ends Q3 on a Rollercoaster of Prices

Jumbo boneless breast meat has had a rollercoaster of a year so far in the chicken market. Quotations started off the year only ten cents higher than the 5-year average, but by mid-April were more than $1.00 over the 5-year average and were only $0.28 or 9.3% under the seasonal high.

This was largely attributed to many participants in the fast-food industry building up large inventories of chicken in order to run chicken promotions later in the year as opposed to beef. At the same time, the industry was struggling with disease-related bird losses due to HPAI and avian metapneumovirus...

Wendy’s Unveils “Project Fresh” to Drive Growth and Elevate Brand Value

Looking to enhance its brand after a disappointing valuation, The Wendy's Company has unveiled Project Fresh. According to the Board of Directors, this strategic plan is designed to accelerate profitability and enhance shareholder value.

"Wendy's Board of Directors and management team are dissatisfied with the current valuation of the Company and have been working to put the Company on the right path to create value for our franchisees, employees and shareholders," said Chairman of the Board, Art Winkleblack. "Execution is underway and we are confident that Project F

Seafood Chain Long John Silver's Swaps Iconic Fish for Chicken in New Logo

Long John Silver’s, a long-time seafood chain, has moved chicken to the front and center.

The company revealed a new logo that replaces its signature fish logo with a chicken and features a new “CHICKEN + SEAFOOD" lock-up.

The new redesign will be rolled out across its digital platforms and will be unveiled further on the Long John Silver's Front Row Motorsports car during the South Point 400.

"Guests have been telling us for years that our chicken is a best-kept secret...

ANALYSIS: The Great Sandwich Debate, Beef or Chicken?

In the ongoing competition between chicken sandwiches and hamburgers at quick-service restaurants (QSRs), wholesale pricing plays a critical role in determining which protein gets the promotional spotlight.

QSR chains typically rely on raw material pricing to decide which item to promote, balancing both cost-efficiency and customer demand. In this analysis, we use the wholesale price of imported frozen 90% lean boneless beef (EBP 3555) from Australia and New Zealand, blended with domestic fresh 50s (EBP 1062) to create a 75% lean burger patty to represent the hamburger. For chicken sandwiches...

McDonald's USA Launches its Largest Investment in Regenerative Agriculture

McDonald’s announced its largest investment in regenerative agriculture on Tuesday. This move aims to demonstrate the company's commitment to responsible sourcing and the stewardship of natural resources.

The company has launched the Grassland Resilience and Conservation Initiative in partnership with the National Fish and Wildlife Foundation (NFWF), the US Department of Agriculture’s Natural Resources Conservation Service (NRCS), and key McDonald’s US suppliers.

With an investment of $200 million over the next seven years, the initiative aims to improve grazing practices, restore habitats, and support water and wildlife...

KFC US Names Melissa Cash as Chief Marketing Officer

Bolstering Powerhouse Leadership Team Poised to Accelerate Brand's Comeback

KFC U.S. today announced Melissa Cash has been named Chief Marketing Officer, effective Sept. 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the CMO position before her promotion in April 2025.

In her role as CMO of KFC U.S., Cash will be the driving force for the brand's modern marketing strategy, leading brand strategy, calendar, food innovation, integrated marketing, media and communications, consumer insights and analytics and...

Circana Reports Value Menus Drive Restaurant Traffic Growth

This year, many industry players have responded to consumers' demand for affordable value amid turbulent and unpredictable economic times.

The surge in value meals has sparked a competitive wave of advertising and marketing, emphasizing to customers that quality foodservice can be enjoyed without breaking the bank.

Restaurants Embrace the Autumn Shift

The chill is in the air, and as we welcome a new, crisp month, the industry is gearing up for consumers to embrace autumn flavors and seasonal recipes. With the arrival of the new season, people are swapping their cookout favorites and salads for bonfires, comfort food, and Sunday wings.

Retailers are ahead of the curve, rolling out smoky and savory specials to capitalize on the shift, while some focus on attracting budget-conscious customers amidst rising food and labor costs.

More McValue

Starting September 8, McDonald’s will expand its...

Dave's Hot Chicken Accelerates International Expansion with Exclusive European Agreement

Dave's Hot Chicken, the fastest-growing Nashville-style hot chicken sensation from Los Angeles, has finalized a landmark agreement with UK-based Azzurri Group, granting the hospitality powerhouse exclusive development rights across Europe. Under the new agreement, Azzurri Group will develop 180 Dave's Hot Chicken restaurants across 10 European countries, leveraging a joint venture partnership model to team up with experienced local operators in each market. These countries are France, Portugal, Spain, Germany, Poland, Hungary, the Czech Republic, the Netherlands, Italy, and Turkey...

Dickey's Barbecue Pit Responds to Frivolous, False Lawsuit Claims

Dickey's Barbecue Restaurants, Inc. has issued a statement in response to a lawsuit filed by a former Houston franchisee, asserting that the allegations are false, without merit and misrepresent the company's franchise model.

"Our franchise model is designed to empower our partners as independent business owners," said Laura Rea Dickey, CEO of Dickey's Barbecue Pit. "We provide a proven framework for success, brand standards, and a robust business model with an ongoing support system. During the development and construction process, we provide...

Subway Names Jonathan Fitzpatrick as Chief Executive Officer

Subway, one of the world's largest restaurant brands, today announced that Jonathan Fitzpatrick will join the company as Chief Executive Officer (CEO), effective July 28, 2025, following a comprehensive search.

With more than two decades of franchising and quick service restaurant experience, Fitzpatrick has a proven track record of elevating sales and operational performance across global networks. Most recently, he served as President and CEO of Driven Brands where he led a best-in-class team to 17 consecutive quarters of same-store sales growth...

Burger King Invites Guests to Shape the Menu with New “Whopper by You” Platform

Staying true to its promise, Burger King is giving guests the chance to quite literally “Have it [Their] Way” all summer long.

Beginning July 15 and for a limited time, fans can submit their dream Whopper builds via the brand’s new interactive “Whopper by You” platform.

To kick off the campaign, BK is rolling out its first guest-inspired creation: the BBQ Brisket Whopper and BBQ Brisket Whopper Jr.

The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese...