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The Retail Rundown: Summer’s Last Stretch Drives Seasonal Promotions

August has arrived, bringing a sense of urgency to make the most of summer’s final weeks. With Labor Day fewer than four weeks away and just seven weeks remaining until the season’s official end, retailers are already diving into back-to-school promotions.

Seafood claims the top spot among protein features again this week, making up 30.3% of all retail ads, followed by beef at 26.2%, pork at 20.8%, and chicken at 18.9%. Egg promotions remain minimal, comprising less than 1% of features—consistent with last week’s light showing. The Midwest led in egg advertising, while the Northeast and South Central regions showed more moderate activity...

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Aug 6 8:37 AM, Expana



The Retail Rundown: Retailers Push Protein as July Wraps

As July comes to a close and summer heat intensifies, retailers are pushing protein promotions to attract shoppers and encourage at-home grilling and cooking.

Seafood reclaimed the top spot in protein ad share this week, accounting for nearly 27% of all features. Pork followed at 24%, while beef and chicken trailed close behind at roughly 23% each. Egg promotions dipped slightly to around 1%.

Expana notes that retail egg demand has softened—typical for summer, when hot weather reduces in-home usage. Shelf prices are holding near $3.00 per dozen, well below early-year highs, but lighter consumption has dampened order volumes...

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Jul 30 8:37 AM, Expana


The Retail Rundown: Beef Edges Out Seafood in Weekly Protein Features

Beef narrowly edged out seafood for the top spot in retail protein promotions this week, making up 25.9% of all featured items. Seafood was a close second at 25.3%, while pork and chicken each accounted for about 23%. Eggs represented roughly 2% of ads, and turkey dipped below 1%.

Beef steaks remained a premium grilling choice, averaging $14.21 per pound last week. Seafood also led on price, with fresh salmon reaching as high as $17.24 per pound in some regions...

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Jul 23 8:50 AM, Expana


Tariff Talks 2025: Expana's Weekly Rundown #5

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read "Tariff Talks 2025: Expana's Weekly Rundown #5."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text...

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Apr 18 9:59 AM, Expana


The Retail Rundown: Going All-Out for Autumn

Fall is just around the corner, with the official start of autumn this Sunday, September 22. As cooler weather sets in and travel plans wind down, grocers are ramping up their offerings of seasonal favorites to align with the change in consumer preferences. 

According to the Expana Retail Activity Index, seafood continues to lead for the fourth week in a row, making up 30% of total protein ads. Beef and pork are close behind, each at around 25%, while chicken accounts for 14%. Eggs represent 2.8% of retail opportunities, and turkey has 2.3%...

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Sep 18 8:15 AM, Expana







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