The Retail Rundown: Strategic Promotions Boost October Protein Opportunities

October offers a strategic window for retailers to tap into increased consumer demand for protein, thanks to the alignment of seasonal supply, promotional campaigns, and competitive pricing.

National Pork Month, observed this month, coincides with a peak in pork production—averaging about 2.5 billion pounds over the past five years, up nearly 9% from September.

This seasonal surplus enables retailers to run targeted promotions that pair attractive pricing with educational content, driving both consumer engagement and sales...

The Retail Rundown: Summer’s Last Stretch Drives Seasonal Promotions

August has arrived, bringing a sense of urgency to make the most of summer’s final weeks. With Labor Day fewer than four weeks away and just seven weeks remaining until the season’s official end, retailers are already diving into back-to-school promotions.

Seafood claims the top spot among protein features again this week, making up 30.3% of all retail ads, followed by beef at 26.2%, pork at 20.8%, and chicken at 18.9%. Egg promotions remain minimal, comprising less than 1% of features—consistent with last week’s light showing. The Midwest led in egg advertising, while the Northeast and South Central regions showed more moderate activity...

The Retail Rundown: Retailers Push Protein as July Wraps

As July comes to a close and summer heat intensifies, retailers are pushing protein promotions to attract shoppers and encourage at-home grilling and cooking.

Seafood reclaimed the top spot in protein ad share this week, accounting for nearly 27% of all features. Pork followed at 24%, while beef and chicken trailed close behind at roughly 23% each. Egg promotions dipped slightly to around 1%.

Expana notes that retail egg demand has softened—typical for summer, when hot weather reduces in-home usage. Shelf prices are holding near $3.00 per dozen, well below early-year highs, but lighter consumption has dampened order volumes...

The Retail Rundown: Beef Edges Out Seafood in Weekly Protein Features

Beef narrowly edged out seafood for the top spot in retail protein promotions this week, making up 25.9% of all featured items. Seafood was a close second at 25.3%, while pork and chicken each accounted for about 23%. Eggs represented roughly 2% of ads, and turkey dipped below 1%.

Beef steaks remained a premium grilling choice, averaging $14.21 per pound last week. Seafood also led on price, with fresh salmon reaching as high as $17.24 per pound in some regions...

Tariff Talks 2025: Expana's Weekly Rundown #5

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read "Tariff Talks 2025: Expana's Weekly Rundown #5."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text...