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Retail Program Engages Consumers, Differentiates US Pork Quality in Colombia
As competition intensifies in the region, USMEF ramps up a retail tasting program designed to differentiate U.S. pork and increase consumer trial.
A USMEF program for U.S. pork is generating growing interest among Colombian retailers, having expanded to 18 retail outlets of two supermarket chains in five major markets ‒ Medellin, Bogota, Cartagena, Cali and Barranquilla.
USMEF’s tasting program is an integrated initiative that helps retailers improve inventory management and merchandising techniques while providing critical information to consumers about handling and defrosting frozen U.S. pork. Overall, the tasting program drives home...
USMEF Statement on Colombia Fully Reopening to U.S. Beef
With the Colombian government recently lifting its ban on U.S. beef originating from states in which H5N1 was detected in dairy cows, the Export Library for Colombia has been updated to reflect restored access for beef from 14 states.
U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued the following statement:
On behalf of USMEF’s membership, I want to thank the U.S. government, and especially the teams at the USDA Animal and Plant Health Inspection Service (APHIS), Foreign Agricultural Service (FAS) and Food Safety and Inspection...
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