197 Million Consumers Shop Over Thanksgiving Holiday Weekend

The five-day holiday weekend from Thanksgiving through Cyber Monday saw an estimated 197 million shoppers, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest number in the survey’s history after last year’s record of 200.4 million, and surpassed NRF’s initial expectations of 183.4 million shoppers.

“Thanksgiving weekend retains its prominence among holiday spending events and continues to play a significant role in the holiday season for both consumers and retailers,” NRF President and CEO...

The Retail Rundown: Holiday Features in Full Display

In the final stretch to Thanksgiving, turkey ads dominate protein advertisements this week with 29 percent, up from 11.8 percent the week prior and surpassing pork's 26.4 percent. Seafood ads come in at 20.2 percent, followed by beef at 16.4 percent. Chicken takes 6 percent, while eggs still have less than one percent of retail buying opportunities.

Fresh whole turkeys account for half of all turkey promotions, with frozen turkeys making up 40.5 percent. While turkeys take center stage, the holiday season also lifts demand for cold-weather comfort foods and convenient...

Each Thanksgiving Dinner Requires a National Effort

As friends and family sit down for a Thanksgiving dinner, very few are aware that the feast on their table is a culmination of efforts of farmers from every corner of the United States. American Farm Bureau Federation economists analyzed the production of the ingredients that go into a classic Thanksgiving dinner, detailing which states produce the most commodities and the production value of those items. The Market Intel provides context to AFBF’s annual Thanksgiving dinner cost survey, which found the average cost of this year’s classic...

PODCAST: Agri-Food for Thought Ep 17 - Thanksgiving Turkey Prices Cheaper in 2024

Jamie chats with Turkey market analyst, Matt Busardo, on the 2024 Thanksgiving cost profile. 

PERDUE® Unveils the Chiclucken, the Ultimate Thanksgiving Feast for Chicken Lovers

Step aside turkeys. This Thanksgiving, chicken is the poultry of choice for those looking for something more memorable. PERDUE®, the number-one fresh chicken brand in the U.S., is introducing a new Thanksgiving recipe – the Chiclucken – that tests the limits of how many types of chicken can be enjoyed within a single holiday dish.

The Chiclucken features five layers of tender, juicy PERDUE chicken and pushes the limits of culinary arts. You may not remember the last holiday dish you had... 

The Retail Rundown: Turkey Takes the Spotlight

According to Circana data, fresh whole turkeys were featured at an average discounted price of $1.48 per pound last week, up from $1.27 per pound during the same period last year.

The most popular turkey sizes, 10–15 and 16–24 pounds, averaged $1.34 per pound, compared to $1.00–$1.10 per pound last year. These prices reflect pre-promotion rates and do not account for additional discounts or free turkey offers.

Whole turkeys are often used as loss leaders to increase holiday store...

Kroger Reveals Customer Thanksgiving Favorites and Grocery Shopping Habits in Time for The Holidays

In preparation for Thanksgiving, The Kroger Co. surveyed customers to see how they plan to shop and what they plan to eat during the holidays this year.

"Thanksgiving is such a special time of year and we take pride in knowing exactly what is important to our customers during this holiday season," said Tom Duncan, Vice President, Head of Marketing at Kroger. "No matter how they choose to celebrate, we're happy to provide our customers with value on the items they need...

Kroger's Freshgiving Prices are Lower than Everyday Low 

The Kroger Co. today shared its zero-compromise Freshgiving meal offering customers a holiday basket that includes all the staples for less than $4.85 per person—even more affordable than the retailer's turkey day bundle last year. Complete with pumpkin pie, turkey at the center of the plate and plenty of fresh sides, this feast is sure to please.

This season, Kroger is once again offering customers an affordable meal with zero-compromise on value, convenience or quality.

"As families gather together to give thanks...

Circana Reports Nearly 80% of Thanksgiving Meals Are Homemade, as Consumers Embrace Traditions

Circana™, a leading advisor on the complexity of consumer behavior, today released its annual Thanksgiving Outlook, providing key insights into projected consumer purchasing behaviors and attitudes for 2024. This year’s analysis highlights the enduring popularity of Thanksgiving traditions, providing actionable insights to help manufacturers, retailers, and marketers develop merchandising and promotional strategies to engage consumers and drive growth throughout the Thanksgiving season.

The week prior to and the week of Thanksgiving are essential for driving sales, though some...

Expana's 2024 Thanksgiving Dinner Index Dips by 3.3%

Expana’s Thanksgiving Dinner Index, which measures price fluctuations across key food commodities that make up a traditional Thanksgiving dinner, fell by 3.3% year-on-year (y-o-y) in October 2024.

This year’s Thanksgiving Index paints a nuanced picture of the holiday meal. While some ingredients are more affordable this season compared to a year ago, others remain costly due to supply chain and production issues...

The Retail Rundown: This Year's Thanksgiving Dinner May Cost Less 

This week’s protein promotions spotlight seafood, which makes up 33.1 percent of all ads, with pork following at 25.6 percent and beef at 24.3 percent. Chicken features come in at 13 percent, while turkey ads saw a small increase to 3.8 percent, up from 3.3 percent last week but below the 5 percent seen two weeks prior.

Frozen turkeys make up 27 percent of all turkey ads, up 25.7 percent last week, with prices ranging between $2.79 and $5.00 discounted last week.

According to the Expana Thanksgiving Dinner Index 2024...

The Retail Rundown: Holiday Countdown Rapidly Winds Down

With Thanksgiving just three weeks away, the holiday rush is fueling retail traffic as shoppers stock up on essentials. This week, turkey promotions account for 3.3 percent of all protein ads, down from 5 percent the previous week. The number of grocery chains featuring turkeys also declined, with 39 chains participating, compared to 49 chains a week earlier.

Despite fewer promotions, fresh whole turkey sales rose week-over-week, reaching $1.3 million last week, up from $909,368 the week prior, according to Circana...