Newer, Better, Bacon-ier: Butterball® Brand Introduces Updated Turkey Bacon

Butterball, LLC, the company known for the most recognized and loved* turkey brand in the U.S., today announced its new and improved Butterball Original Turkey Bacon and Lower Sodium Turkey Bacon, bringing consumers a more flavorful, tastier experience at breakfast and beyond.

The refreshed turkey bacon features a smoky flavor more like traditional bacon, balancing savory and sweet in each bite, as well as a new appearance that more closely resembles traditional bacon. The new offerings follow extensive testing and product development by Butterball, LLC, informed...

Butterball® Togetherness Report™ Reveals 2026 Thanksgiving Outlook

Butterball, LLC, the company known for the most recognized and loved* turkey brand in the U.S., today announced the findings of the 2026 Butterball Togetherness Report, which explores how hosts and guests plan to shop, cook and celebrate this Thanksgiving.

The annual holiday report reveals that 85% of consumers plan to celebrate Thanksgiving this year, with an anticipated celebration size of 10 people. Hosts are holding on to their traditions, with most saying even higher costs won't change their plans. Consumers are looking forward to spending time with family...

Butterball Aims for Everyday Relevance With “Care Hard. Cook Easy.” Campaign

Butterball is looking to move beyond its Thanksgiving stronghold with the launch of “Care hard. Cook easy.”, a new integrated campaign aimed at building everyday relevance and long-term growth, particularly with younger consumers.

Developed with agency partner Carmichael Lynch, the effort reflects Butterball’s push to translate decades of holiday leadership into more frequent meal occasions across the year.

“At Butterball, we’ve earned a special place in people’s lives during the holidays, and we have a tremendous opportunity to show up for them all year...

North Carolina Turkeys, Gobble and Waddle, Pardoned by President Trump

WASHINGTON — National Turkey Federation (NTF) Chairman Jay Jandrain, president and CEO of Butterball, LLC, presented the National Thanksgiving Turkeys named Gobble and Waddle to President Donald Trump today during the 78th National Thanksgiving Turkey Presentation. After receiving their formal pardons from the president in the White House’s Rose Garden Club, Gobble and Waddle will return to North Carolina to live at North Carolina State University in Raleigh...