Smashburger Expands with Seasonal, Value Menus

Smashburger, one of the nation’s leading better-burger fast casual concepts, is expanding its menu this summer as part of a broader strategy to drive traffic and increase customer engagement.

The brand has launched two new menu initiatives: the "Summer of Smash" limited-time menu and a new All-The-Time Menu aimed at price-sensitive consumers.

The Summer of Smash menu features the debut of the All-Angus Big Dog, available in four builds: Americana, Bacon Cheese, Chili Cheese, and Chili Cheese Jalapeño...

Applebee’s Expands 2 for $25 Menu with New Entrées

Applebee’s is adding new options to its long-running 2 for $25 value menu, continuing a strategy that dates back to its original 2 for $20 deal launched in 2008. The offer aims to deliver accessible pricing amid shifting consumer demand and rising food costs.

The latest limited-time additions include two new entrees and a fan favorite:

• Chicken Parmesan Fettuccine – Breaded chicken breast with marinara and Parmesan over fettuccine in a Parmesan cream sauce, served with a garlic breadstick.
• Big Bangin’ Burger – Beef patty with American...

Red Robin Launches Bottomless Burger Pass to Drive Traffic

In recognition of National Burger Month, Red Robin Gourmet Burgers is introducing a new consumer engagement initiative designed to boost traffic and brand visibility: the Bottomless Burger Pass.

Set to launch April 17 at 9 a.m. MT, the limited-time offering allows guests to purchase a pass online at RedRobin.com/National-Burger-Month, granting them access to one gourmet burger and bottomless side per day throughout May 1–31, for just $20.

A limited number of black-and-gold...