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Restaurants Turn Up the Heat with Comfort Foods, Value Deals, and Returning Favorites
New year, new menus — restaurants are kicking off the year with fresh spins on classics and brand-new culinary creations.
In Expana’s latest Foodservice Round Up of the Year, "value"was pinned as the buzzword of 2025. Customers want (and need) quality without breaking the bank.
That theme looks set to retain its prominence heading into 2026.
With QSRs taking the lead in what’s been coined the "Value Wars," restaurants like Applebee’s and Chili’s have leaned heavily into “2 for” deals, often pairing an appetizer...
Smashburger Expands with Seasonal, Value Menus
Smashburger, one of the nation’s leading better-burger fast casual concepts, is expanding its menu this summer as part of a broader strategy to drive traffic and increase customer engagement.
The brand has launched two new menu initiatives: the "Summer of Smash" limited-time menu and a new All-The-Time Menu aimed at price-sensitive consumers.
The Summer of Smash menu features the debut of the All-Angus Big Dog, available in four builds: Americana, Bacon Cheese, Chili Cheese, and Chili Cheese Jalapeño...
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