Friendly’s Rolls Out Summer Menus, Expanded Drinks and Value Updates to Drive Seasonal Traffic

Friendly’s is rolling out a slate of seasonal menu updates and value-focused offerings designed to drive traffic as summer begins, combining limited-time items, expanded beverages and refreshed in-store value options.

“At Friendly’s, summer is all about families and friends coming together to enjoy a mix of tradition and something new, whether that’s a lobster roll, a fun drink or a simple meal that fits the day,” said Dawn Petite, president of Friendly’s Restaurants. “This menu brings...

Expansion, Acquisitions, and Promotions Lead Activity in Foodservice

In this first-half-of-March foodservice roundup, operators continue to pursue growth across global markets while leveraging promotions and partnerships to drive traffic. Highlights include new international franchise agreements, portfolio expansion through acquisition, and marketing activations tied to major cultural moments. From development in emerging markets to value-driven limited-time offers, brands are pairing expansion with targeted marketing to maintain momentum.

Expansion

The Wendy's Company is expanding its presence in Mexico with the announcement of two new franchise agreements, adding over 60 fresh Wendy's...

Friendly’s Brings Joy to the Table With Fiesta Flavors, Dirty Sodas and 10 Under $10 Value Menu

Friendly’s is turning mealtime into a fiesta this spring with the launch of its Fiesta Flavors menu, a trio of new Dirty Sodas and an all-new 10 Under $10 Value Menu, all available starting March 11. The limited-time offerings blend comfort and creativity, giving families new reasons to gather while keeping value front and center.

Headlining the launch is the Fiesta Flavors lineup, featuring four limited-time entrées (each starting at $15.99):

Southwest Taco Burger...