Expansion, Acquisitions, and Promotions Lead Activity in Foodservice

In this first-half-of-March foodservice roundup, operators continue to pursue growth across global markets while leveraging promotions and partnerships to drive traffic. Highlights include new international franchise agreements, portfolio expansion through acquisition, and marketing activations tied to major cultural moments. From development in emerging markets to value-driven limited-time offers, brands are pairing expansion with targeted marketing to maintain momentum.

Expansion

The Wendy's Company is expanding its presence in Mexico with the announcement of two new franchise agreements, adding over 60 fresh Wendy's...

Applebee's Runs $.50 ToGO Boneless Wings Promo for NCAA Tournament

As the NCAA Tournament commences, Applebee's is prepared for tip off with its latest limited time offer.

When ordered To Go on March 17-22 and April 4-6, the restaurant is offering $.50 boneless wings.

“Tossed and sauced to perfection, Applebee’s delicious Boneless Wings are the perfect snack for any occasion,” said Vicki Hormann, executive director of Off-Premise & CRM at Applebee’s. “Don’t let time run out on this buzzer beater deal – be sure to score your...

Applebee's Reintroduces the Big Easy Menu featuring New Bayou Shrimp Bowl and Big Easy Burger

Applebee's has reintroduced its Big Easy Menu, capturing the bold Bayou flavors of New Orleans. Specials start at $11.99 and are available for a limited time.

This year, Applebee's has unveiled its NEW Big Easy Burger and NEW Bayou Shrimp Bowl. The menu also includes fan favorites like Applebee’s Bourbon Street Chicken & Shrimp Skillet, Bourbon Street Steak, and the Bourbon Street Mushroom Swiss Burger.

The NEW Bayou Shrimp Bowl features blackened shrimp, smoky Andouille sausage, Spanish rice, garlicky green...

Applebee’s Expands 2 for $25 Menu with New Entrées

Applebee’s is adding new options to its long-running 2 for $25 value menu, continuing a strategy that dates back to its original 2 for $20 deal launched in 2008. The offer aims to deliver accessible pricing amid shifting consumer demand and rising food costs.

The latest limited-time additions include two new entrees and a fan favorite:

• Chicken Parmesan Fettuccine – Breaded chicken breast with marinara and Parmesan over fettuccine in a Parmesan cream sauce, served with a garlic breadstick.
• Big Bangin’ Burger – Beef patty with American...

Applebee’s Reintroduces “All You Can Eat” to Drive Seasonal Traffic

Applebee’s has reintroduced its popular “All You Can Eat” promotion, an LTO strategy the brand consistently deploys during high-traffic periods to drive guest visits.

This season’s lineup features three proven guest favorites and legacy menu items: Chicken Tenders, Riblets, and Double Crunch Shrimp—offering broad consumer appeal.

• All You Can Eat Chicken Tenders – Battered and fried white meat chicken, served crispy with a choice of two savory dipping sauces.
• All You Can Eat Riblets – Bone-in pork riblets, slow-cooked and finished in either...