Brands Are Adapting to Consumer Shifts with Bold Flavors, Bigger Appeal

As consumers tighten their budgets and shift toward more meals at home, industry leaders are finding innovative ways to attract spenders. Some brands have focused on expanding their ToGo options, while others have embraced the rising popularity of spicy combinations.

Applebee’s® Enhances ToGo Offerings

Applebee’s is stepping up its ToGo game with a limited-time offer: 50-cent Boneless Wings, available when ordered between March 18–21 via the Applebee’s mobile app or online at Applebees.com.

Voted America’s favorite in a nationwide double-blind taste test...

Applebee’s Brings the Big Easy to Your Table with NEW Bourbon Street Cajun Pasta Dishes

Applebee’s is adding new “Bourbon Street Favorites” to its lineup with its NEW Big Easy Menu, featuring two NEW Bourbon Street Cajun Pasta dishes, available for a limited time! Packed with bold New Orleans-inspired flavors, guests can enjoy the NEW Bourbon Street Chicken & Andouille Sausage Penne for $11.99* or the NEW Blackened Shrimp & Andouille Sausage Penne for $13.99*, in addition to fan-favorites including Applebee’s Bourbon Street Chicken & Shrimp Skillet, Bourbon Street Steak, or the Bourbon Street Mushroom Swiss Burger...

Fall in Love with Applebee’s in 2025 with The Really Big Meal Deal and Valentine’s Day Drink Specials

Applebee’s is the place to be in 2025 with its unbeatable Really Big Meal Deal for only $9.99, in addition to the return of its Smoocho Sips cocktails and mocktails! But that’s not all – things are heating up with Applebee’s NEW Sizzlin’ Caramel Apple Pie for $5.99 and NEW Hot Honey Chicken & Bacon Skillet.

Big in size, flavor, and value, Applebee’s is extending its Really Big Meal Deal for only $9.99, which includes...

Applebee’s Introduces NEW Really BIG Meal Deal

Enjoy the NEW Big Cluckin’ Chicken Sandwich or BIG Classic Bacon Cheeseburger, served with Classic Fries and a fountain drink for just $9.99; Available for both dine-in and To Go

Applebee’s is going BIG with the debut of its NEW Really BIG Meal Deal featuring the NEW Big Cluckin’ Chicken Sandwich and BIG Classic Bacon Cheeseburger served with Classic Fries and a fountain drink for only $9.99!* Big Taste, Big Flavor and Big Value, the Applebee’s NEW Really BIG Meal Deal is available now for...

Dine Brands Expands Global Footprint With First Dual-Branded Applebee’s® and IHOP® in Honduras

Dine Brands International, an affiliate of Dine Brands Global, Inc., the parent company of Applebee’s®, IHOP®, and Fuzzy’s Taco Shop® restaurants, is further expanding its global footprint and unique dual-branded Applebee’s and IHOP concept to new international markets. Through a multi-unit development agreement with franchisee BLT Global Brands, the first dual-branded restaurant in San Pedro Sula, Honduras is planned to open on September 16, 2024...