The Retail Rundown: Ham Leads the Holiday Table as Promotions Surge

During Easter week, pork dominates the spotlight, accounting for 30% of all protein promotions. Within this category, ham stands out as the clear leader, making up 37% of all pork features and the highest share in the segment. Promotional activity has surged dramatically, with approximately 13,583 ham-related opportunities this week, a sharp increase from about 1,300 the week prior.

Data from Expana’s US Easter Index shows that wholesale prices for key holiday items have generally declined in 2026. The overall index dropped about 7% year-over-year (YOY)...

Brooke Rollins Visits North Carolina Egg Farm Providing Eggs for 2026 White House Easter Egg Roll

American Egg Board and Braswell Family Farms Provide Inside Look at How Eggs Get from Farm to the South Lawn of the White House and Opportunity to Meet with North Carolina Farmers

U.S. Secretary of Agriculture Brooke Rollins today [March 30, 2026] toured Braswell Family Farms, a fourth-generation, family-owned egg farm supplying the eggs for the 2026 White House Easter Egg Roll on behalf of America’s egg farmers.

Hosted by the American Egg Board in partnership with the Braswell family, the visit...

The Retail Rundown: Retailers Pivot to Spring Promotions as Seafood, Pork Lead Features

Spring officially arrived last week, bringing seasonal shifts that grocers are already leveraging. The warming trend is prompting retailers to spotlight items like fresh produce alongside grilling favorites, as shoppers move away from winter staples and prepare to fire up their grills.

Easter Spending Expected to Reach a Record $24.9 Billion

Consumer spending on Easter is expected to reach a record total of $24.9 billion this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount surpasses the previous record of $24 billion set in 2023. On a per-person basis, shoppers are budgeting a record high of $195.59, up from the previous record of $192.01 in 2023.

“While economic uncertainty remains on the minds of many, consumers are still focused on holiday celebrations like Easter,” NRF Chief Economist and Executive Director of Research Mark Mathews said. “Holidays provide an important opportunity...

ANALYSIS: US Cage-Free Market Splits as Easter Demand Favors White Eggs

The cage-free market has entered a transitional period though late-week, with spot market demand subsiding and a more pronounced divergence developing between product types. What had been a tightly supported market in prior weeks is now showing signs of strain as earlier procurement activity subsides and supply begins to surface at a discount.

A clear divergence has developed between cage-free white and...

The Retail Rundown: Spring Demand Builds as Easter and Grilling Season Approach

Following an extended winter in some areas and disruptive weather in others, sentiment across the food industry is beginning to shift in a more optimistic direction.

As spring approaches, many retailers are counting on a release of pent-up demand, with consumers eager to refresh their routines. The seasonal reset could translate into more frequent dining occasions, while retailers are positioned to benefit from the return of backyard cooking and holiday gatherings.

With Easter now under three weeks away, the calendar itself is acting as a demand catalyst, pulling forward promotional activity and shaping merchandising strategies...

The Retail Rundown: Grocers Refresh Promotions Ahead of Spring Holidays; CPI Meets Expectations 

With spring around the corner, grocers are leaning on improving weather and refreshed promotional campaigns to attract shoppers to the meat and seafood departments.

Seafood remains a main focus this week as the Lenten season continues, accounting for 27% of total protein promotions, tied with beef for the top spot. Pork follows with 24% of total advertised features, while chicken holds 15% of total protein ad space.

Within seafood, filets dominate promotional activity, with shrimp advertisements close behind. Last week, the fresh finfish category averaged $9.84 per pound...

The Retail Rundown: 21st Annual Power of Meat Report Sees Sales Soar to Fresh Record

Meat sales climbed to a new record of $112 billion in 2025, up 2% from the prior year, according to the 21st annual Power of Meat report released at the Annual Meat Conference by the Meat Institute and FMI—The Food Industry Association.

The report found meat remains a near-universal staple, with 98% of US households purchasing meat. For retailers, this underscores the importance of keeping meat and poultry front and center to capture consumer spending, especially as health and wellness trends continue to drive demand for protein...

ANALYSIS: US Ribeyes & Tenderloins, Easter 2024 vs 2025

Using Circana retail scanner data, we analyzed total ribeye and tenderloin sales during the week leading up to Easter and Easter week itself to compare buying activity in 2024 (the Catholic Easter) and 2025 (the combined Orthodox and Catholic Easter). Both cuts posted strong year-over-year growth: ribeye sales rose 16%, increasing from roughly $579 million in 2024 to $670 million in 2025, while tenderloin sales climbed 17%, from $126 million to $147 million.

In 2025, the alignment of Orthodox and Catholic Easter on the same date created a more concentrated holiday demand window, likely boosting promotional activity and driving more focused consumer engagement. As a result, many shoppers consolidated purchases into a single peak buying period, contributing to the notable increase in total sales for both items...

ANALYSIS: US Egg Market Defies Seasonal Trends with Post-Easter Stability

The US egg market is showing surprising resilience in the wake of Easter, holding firm at price levels that are typically subject to sharp seasonal declines. Midwest large has remained unchanged at $3.77 per dozen for three consecutive weeks—a stark contrast to the five-year average, which shows April prices falling by roughly 30% during the same period. While there were signs of mounting pressure in the lead-up to the holiday, the market has since stabilized, buoyed by a modest improvement in retail demand and continued strength in cross-border movement to Canada...

America’s Egg Farmers Recognized for Their Vital Role in the Iconic National Celebration

America’s egg farmers took center stage at the 2025 White House Easter Egg Roll, where their nearly 50-year legacy of supporting this beloved national tradition was celebrated like never before. Representing egg farmers nationwide, the American Egg Board (AEB) helped bring this year’s celebration to life, continuing a longstanding partnership that highlights the essential role of eggs in Easter festivities and the hardworking farmers who produce them.

In addition to donating real eggs used throughout the event and presenting the First Lady’s...

The Retail Rundown: Protein Adds to Holiday Price Gains

Easter week has arrived and grocers are tapping into the holiday's spending momentum. But for consumers, Easter dinner is shaping up to be pricier than last year, with many holiday staples seeing year-over-year price increases.

According to Expana’s latest US Easter Index—which tracks price changes in key holiday-related commodities—overall prices rose 11.8% year-over-year, driven largely by higher costs in the protein and bakery categories.

Expana’s Easter Protein Index, which covers lamb, beef, pork, salmon, cod, and eggs...