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Promotions Differentiate US Beef in Untapped Japanese Market
Market development efforts in Okinawa accelerate as USMEF utilizes TV and social media to support a monthlong foodservice promotion for U. S. beef.
A report from the Japan Tourism Agency provided further confirmation of the country’s tourism boom: Spending by international visitors in 2025 increased 16% year-over-year to record levels. For U.S. beef, tourism growth is creating opportunities in new regions such as Okinawa.
Okinawa is the southernmost and westernmost prefecture of Japan, consisting of a chain of islands located about 1,300 miles southwest of Tokyo. With a population of about 1.5 million...
ANALYSIS: 2025 Summer Grilling Season Tightens 0X1 Strip-Ribeye Price Gap
As backyard summer cookouts ramp up, attention turns to two grilling favorites: the 0x1 boneless strip and the boneless ribeye. Currently, the 0x1 strip is priced just $0.43/lb, or 3.7% below the boneless ribeye, marking the closest price spread between the two since late February and March 2025, when they nearly reached parity at just a $0.04/lb difference.
This narrowing spread isn’t unusual. In 2024, a similar trend occurred from early April through mid-July...
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