Chili's® $10.99 3 For Me® Menu Goes After Fast Food's So-Called "Value" Meals Once Again

The chicken sandwich category has exploded over the last few years, but consumers continue to feel the empty promise of so-called "value" from fast food restaurants. For years, Chili's® Grill & Bar has redefined value with the addition of Big Smasher and Big QP burgers to the game-changing 3 For Me menu, giving guests an entrée with fries, bottomless chips and salsa, and an unlimited fountain drink for just...

KFC Canada Says “Say Less” to High Prices with New Crave ‘n’ Save Combos

KFC Canada is rolling out Crave ‘n’ Save combos, a value offering for $4.49. This new addition to the menu, set at an unbeatable price, gives Canadians a full meal with individual fries, a drink, and a choice between an Original Recipe slider or snacker wrap made with crispy hand-breaded chicken tenders, or an individual serving of popcorn chicken.

Crave ‘n’ Save combos are Finger Lickin’ Good and easy on the wallet, guaranteeing every delicious bite hits just...

IHOP Leans Into Value and Viral Culture With BLTAF Launch

IHOP, the self-proclaimed OG restaurant of acronyms, is rolling out a value-focused menu update with a cultural marketing twist, introducing the BLTAF—“Bacon, Lettuce, Tomato… And Fries”—as a new $6 offering available daily from 7 am to 10 pm at participating locations nationwide.

Positioned as both a menu item and a brand moment, the BLTAF expands the chain’s Value Menu as its fifth complete meal, pairing a traditional BLT with fries or hash browns at no additional cost. The move underscores IHOP...

Panera Bread Introduces New Value with Mix & Match Menu

Panera Bread is giving value a fresh upgrade with the launch of its new Mix & Match value menu, introducing a new kind of deal that redefines the traditional value experience. Built around the brand’s signature soups, salads and sandwiches, the offering delivers satisfying combinations made with high-quality ingredients . 

The new Mix & Match Menu allows guests to combine up to ten Panera favorites , each priced at $4.99*, marking the first time the bakery-café has introduced a dedicated value menu of this...

7-Eleven Answers Chicken Cravings With New $5 Deal

A leader in convenience, the retailer is rolling out $5 chicken offers across its Raise the Roost®, Speedy Café® and Laredo Taco Company® restaurant concepts, giving customers multiple ways to enjoy bold flavors at an affordable price.

"At 7-Eleven, there's no room for boring flavors in our restaurants," said William Armstrong, Senior Vice President of Restaurant Operations at 7-Eleven, Inc. "With these deals, we've turned $5 into food that delivers on quality and delicious flavors, no matter what...

Checkers & Rally's Joins the Value War with $5 MVP Meal Deal 

The fast-food "value war" continues, with Checkers & Rally’s joining the fray as consumers seek quality meals without breaking the bank.

The brand’s new $5 MVP Meal Deal includes a choice of sandwich, value-sized fries, a small drink, and a classic apple pie for dessert.

Guests can choose from a Mushroom Swiss Burger featuring a seasoned 100% beef patty, the Spicy Chicken Sandwich, or the Cheese Double made with a quarter pound of seasoned beef and melted cheese.

Circana Reports Value Menus Drive Restaurant Traffic Growth

This year, many industry players have responded to consumers' demand for affordable value amid turbulent and unpredictable economic times.

The surge in value meals has sparked a competitive wave of advertising and marketing, emphasizing to customers that quality foodservice can be enjoyed without breaking the bank.