Circana, DoorDash Partnership Aims to Measure Incremental Value of Retail Media

Circana has entered into a new partnership with DoorDash to provide independent measurement of advertising performance on the delivery platform, giving consumer packaged goods (CPG) brands a way to assess whether Sponsored Products and Sponsored Brands are generating incremental sales.

The collaboration comes as retail media advertisers increasingly look for standardized measurement that connects ad exposure with actual purchasing behavior.

"As retail media matures, most networks offer incrementality solutions for their own ecosystem, but marketers also need measurement they can compare and contrast across networks...

Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth 

U.S. consumers are no longer just cutting back; they are recalibrating how they buy, according to new Circana Compass research released today by Circana LLC. The insights show the U.S. retail food and beverage (F&B) industry grew 2.2% in the first half of 2026, and Circana projects growth will settle into a 2-3% range in 2027 as shoppers optimize spending amid financial pressure, shifting lifestyle priorities, and increasingly digital, AI-assisted shopping behavior. The findings signal a return toward pre..

WalletHub Study Reveals Where Fast Food Costs Consumers the Most

WalletHub has unveiled a new study highlighting where consumers spend the most and least on fast food. The study analyzed average prices for burgers, pizza and fried chicken sandwiches across all 50 states and compared those costs with average household income. Researchers based their calculations on the purchase of one burger, one small pizza and one fried chicken sandwich.

“With fast food prices rising by an average of 60% over the past decade, it’s fair for consumers to wonder whether the convenience of having food in minutes...

Unilever Food Solutions Turns Future Menus Into Real-Time AI-driven Platform for Chefs and Operators

Unilever Food Solutions (UFS) is expanding its Future Menus platform from an annual trend report into what it describes as an action-oriented program built on a new experiential intelligence model, signaling a broader push to give chefs and operators more practical, real-time guidance.

According to the company, Future Menus 2026 was designed to address a gap in the market for predictive tools that can identify emerging diner expectations while also helping operators improve menu profitability, operational efficiency...

Private-Label Brands Surge Across US and Global Markets, Circana Reports

According to two new reports from Circana, private-label brands are rapidly expanding across CPG and FMCG markets, led by food and beverage in the US, where private label holds a 24% value share in those aisles. The data shows the sector has evolved into a strategic growth driver for retailers and has built strong momentum recently.

Circana’s global research, Category Transformation or Simply Competition: A Global Private Label Perspective, explores regional approaches to private brands across the European Union, Australia, and the...

Reach3 Insights Report Shows Shift in How Americans Grocery Shop

Reach3 Insights has released a study, Rethinking Routine: What's Really Happening in the Grocery Aisle, revealing that 81% of Americans are open to trying new grocery brands. This research indicates a shift from sticking with familiar brands to more thoughtful brand comparison, research, and evaluation.

"In this time of sustained economic volatility, the grocery aisle has become more evaluative, rather than CPG shopping being comprised of quick, non-conscious decisions," said Jonathan Dore, Executive Vice President at Reach3 Insights. "Shoppers, particularly younger generations...

Burger Price Inflation Slows in 2025 as Operators Balance Rising Costs

Burger menu prices have seen a notable increase in recent years, albeit at a slower pace compared to the rising cost of beef. This disparity underscores the pricing challenges restaurant operators face, as they strive to balance attracting customers and maintaining profitability. Burgers continue to be a critical price benchmark for diners, owing to their high visibility in the foodservice industry.

According to Datassential's Burger Price Index, there has been an approximate 14% increase in burger menu prices since January 2023...

Walmart Achieves Record Grocery Growth as Consumer Habits Shift 

According to a quarterly study by dunnhumby, Walmart's grocery penetration in the US has reached a record 72%, driven by the improved financial security of American shoppers aged 18-54. This represents a 6 percentage point increase year-over-year (YOY), the largest growth among all retailers.

Walmart serves over 190 million Americans monthly, 2.5 times more than the second-place Dollar General at 28.6%. The data reveals that mass-channel retailers have, for the first time, equaled traditional supermarkets with a 79% penetration rate...