Cracker Barrel Leans on Value, Convenience with Fall Chicken Promo

Cracker Barrel Old Country Store is leaning into value and convenience heading into the fall season, rolling out a limited-time lineup of Crispy Homestyle Chicken meals starting at $9.99 as operators continue to compete for traffic across dayparts.

The promotion launched today, and runs through Oct. 18 at participating restaurants nationwide. The menu features new variations on Cracker Barrel’s hand-breaded chicken, along with seasonal breakfast items, desserts and beverages.

"Fall can feel like a sprint for families. Between school, practices, activities and everything else...

Cracker Barrel Names David Deno as Next CEO

Cracker Barrel Old Country Store has appointed David Deno as its next chief executive officer, with the leadership change set to take effect on Aug. 10, 2026. Deno will also join the company’s board of directors on the same date.

He will succeed Julie Masino, who is stepping down as CEO and board member effective Aug. 10. Masino will remain with the company in an advisory role through Oct. 9, 2026, to support the transition.

The company said the appointment follows a broad succession planning and search...

Cracker Barrel Announces Strategic Actions

Cracker Barrel Old Country Store, Inc. today announced two strategic actions.

Sale-Leaseback Transaction

Cracker Barrel completed a sale-leaseback transaction with an institutional real estate investor for 26 Company-owned Cracker Barrel store locations, generating net proceeds of approximately $77 million. The Company intends to deploy the proceeds towards debt reduction. The transaction is tax efficient and enables the Company to utilize capital loss carryforwards that otherwise would have expired.

Maple Street Biscuit Company Divestiture
Cracker Barrel also completed the sale of certain assets used in its Maple...

Cracker Barrel Leans Into Spring with New and Returning Seasonal Items

Cracker Barrel is looking ahead to spring with a refreshed menu that blends returning guest favorites with strategic new additions, reinforcing its focus on familiarity and comfort. The update highlights the brand’s continued emphasis on core flavors while layering in limited-time variety to drive traffic.

"Spring has always been a season of coming together, and that sense of connection is at the heart of who we are," said Thomas Yun, Vice President of Menu Strategy and Innovation at Cracker Barrel. "Our spring...

Restaurants Turn Up the Heat with Comfort Foods, Value Deals, and Returning Favorites

New year, new menus — restaurants are kicking off the year with fresh spins on classics and brand-new culinary creations.

In Expana’s latest Foodservice Round Up of the Year, "value"was pinned as the buzzword of 2025. Customers want (and need) quality without breaking the bank.

That theme looks set to retain its prominence heading into 2026.

With QSRs taking the lead in what’s been coined the "Value Wars," restaurants like Applebee’s and Chili’s have leaned heavily into “2 for” deals, often pairing an appetizer...

A Year of Change, Value, and Growth in Foodservice

As we closed the month of December and ushered out the year 2025, we look back at some of the most memorable moments in foodservice. From corporate controversy to shifting consumer behavior, the year delivered no shortage of headlines.

Controversy erupted when a popular chain restaurant walked back a logo redesign that ultimately spilled into the political arena. "Value" emerged as the buzzword of the year as restaurants competed to give consumers more for their money. Meanwhile, beef prices climbed to historic highs, pushing chicken into the spotlight as diners...