Wendy's Launches New Biggie Deals Menu

A pioneer in the "value menu" of the quick-service restaurant (QSR) industry, Wendy's has unveiled its latest promotion, delivering even greater value and the savings that consumers eagerly crave.

Home of the "fresh, never frozen" burger, Wendy's is introducing its Biggie Deals value menu, featuring fan favorites and more, which guests can bundle into $4, $6, and $8 combos.

"We know customers want choice and a meal option made just for them. That's why we're expanding Biggie Deals — to provide more ways to customize and enjoy...

Revolutionizing Value Dining with Taco Bell's New Luxe Value Menu

Taco Bell is set to launch its new Luxe Value Menu on January 22, offering a new perspective on value for the conscious consumer.

Renowned for its value-focused options like the iconic Cravings Value Menu and the popular Luxe Boxes, Taco Bell continues to lead the industry in value offerings.

"At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement," said Luis Restrepo, Chief Marketing Officer, North America, at Taco Bell.

The Luxe Value Menu boasts a variety of items priced at $3 or less, introducing five innovative new selections alongside five fan favorites from the Cravings Value Menu.

Subway Launches Resolution-Ready, Protein-Packed Menu to Meet Consumer Demand

Aligned with the latest Dietary Guidelines for Americans 2025–2030, Subway is reinforcing its commitment to protein-forward, value-driven menu innovations. The brand is kicking off the new year with "resolution-ready" offerings designed to meet evolving consumer demand for affordable, better-for-you choices.

Subway’s New Year lineup delivers on what consumers continue to prioritize: "protein power" at an accessible price point.

On Jan 8, Subway introducesd its all-new Protein Pockets, each delivering more than 20g of protein, paired with fresh vegetables...

Checkers & Rally's Joins the Value War with $5 MVP Meal Deal 

The fast-food "value war" continues, with Checkers & Rally’s joining the fray as consumers seek quality meals without breaking the bank.

The brand’s new $5 MVP Meal Deal includes a choice of sandwich, value-sized fries, a small drink, and a classic apple pie for dessert.

Guests can choose from a Mushroom Swiss Burger featuring a seasoned 100% beef patty, the Spicy Chicken Sandwich, or the Cheese Double made with a quarter pound of seasoned beef and melted cheese.

Restaurants Turn Up the Heat with Comfort Foods, Value Deals, and Returning Favorites

New year, new menus — restaurants are kicking off the year with fresh spins on classics and brand-new culinary creations.

In Expana’s latest Foodservice Round Up of the Year, "value"was pinned as the buzzword of 2025. Customers want (and need) quality without breaking the bank.

That theme looks set to retain its prominence heading into 2026.

With QSRs taking the lead in what’s been coined the "Value Wars," restaurants like Applebee’s and Chili’s have leaned heavily into “2 for” deals, often pairing an appetizer...

TGI Fridays Supports TSA and Air Traffic Control Workers with Complimentary Meals During Shutdown

TGI Fridays is dedicated to providing nutritious meals to TSA and air traffic control workers during the temporary government shutdown.

Eligible employees with, valid ID, can enjoy a complimentary meal per day from October 9 to October 23, while supplies last, or until the shutdown is lifted, from a specially curated menu. 

The menu features favorites like the Cheeseburger with fries, Chicken Fingers with fries, Crispy or Grilled Chicken Sandwich with fries, or Chicken Caesar Salad. This offer is valid at all locations...