Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.
KFC Introduces $20 Build a Bucket and Brings Back the Twister
KFC have announced the return of its beloved Twister and the debut of the $20 Build a Bucket.
Melissa Cash, Chief Marketing Officer for KFC US said, "In today's market, value can't just mean price, and portability can't come at the expense of satisfaction. We brought back the original Twister fans love as a wrap that stands on its own, now with even more ways to customize it, including a bacon option."
Back by popular demand, the Twister has...
KFC US Names Melissa Cash as Chief Marketing Officer
Bolstering Powerhouse Leadership Team Poised to Accelerate Brand's Comeback
KFC U.S. today announced Melissa Cash has been named Chief Marketing Officer, effective Sept. 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the CMO position before her promotion in April 2025.
In her role as CMO of KFC U.S., Cash will be the driving force for the brand's modern marketing strategy, leading brand strategy, calendar, food innovation, integrated marketing, media and communications, consumer insights and analytics and...
KFC Relaunches $7 Fill Ups Nationwide, Partners with F1® THE MOVIE for Summer Campaign
KFC is bringing back its popular $7 Fill Ups, offering four complete meal options at a strong value price point. The return aligns with a nationwide marketing partnership with F1® THE MOVIE, positioning KFC as a go-to stop for quick, satisfying meals this summer.
$7 Fill Ups – Available Now Nationwide:Each Fill Up includes an entrée, mashed potatoes with gravy, a biscuit, two pie poppers, and a medium drink.
FEATURED STORIES
ANALYSIS: AU & NZ Lamb Imports into US, Lower on Tight Supply
ANALYSIS: US Mid Atlantic Beef Cold Storage Figure Nears 10 Year Low for February
ANALYSIS: February Chicken Cold Storage Closes Month Under Mixed Backdrop
ANALYSIS: EU Barn Egg Prices Hit Record Highs on Structural Supply Tightness
ANALYSIS: Australia’s Mar 2026 Fever Pitch Beef Rush as China Safeguard Gap Narrows