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7-Eleven Answers Chicken Cravings With New $5 Deal
A leader in convenience, the retailer is rolling out $5 chicken offers across its Raise the Roost®, Speedy Café® and Laredo Taco Company® restaurant concepts, giving customers multiple ways to enjoy bold flavors at an affordable price.
"At 7-Eleven, there's no room for boring flavors in our restaurants," said William Armstrong, Senior Vice President of Restaurant Operations at 7-Eleven, Inc. "With these deals, we've turned $5 into food that delivers on quality and delicious flavors, no matter what...
Checkers & Rally's Joins the Value War with $5 MVP Meal Deal
The fast-food "value war" continues, with Checkers & Rally’s joining the fray as consumers seek quality meals without breaking the bank.
The brand’s new $5 MVP Meal Deal includes a choice of sandwich, value-sized fries, a small drink, and a classic apple pie for dessert.
Guests can choose from a Mushroom Swiss Burger featuring a seasoned 100% beef patty, the Spicy Chicken Sandwich, or the Cheese Double made with a quarter pound of seasoned beef and melted cheese.
Circana Reports Value Menus Drive Restaurant Traffic Growth
This year, many industry players have responded to consumers' demand for affordable value amid turbulent and unpredictable economic times.
The surge in value meals has sparked a competitive wave of advertising and marketing, emphasizing to customers that quality foodservice can be enjoyed without breaking the bank.
"It's important for restaurants to remember that value is rarely defined only by price," said David Portalatin, senior vice president and industry advisor for Food and Foodservice at Circana. "Operational excellence in providing quality, affordability, great experiences...
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