Roy Rogers Unveils Savory Wild Dill Chicken Sandwich and Pickle Fries; Brings Back Mint Chip Shake

Roy Rogers® Restaurants, the iconic western-themed quick-service restaurant chain, is thrilled to announce the launch of two brand new menu items – the Wild Dill Sandwich and Pickle Fries, complemented by the return of the Mint Chocolate Chip Shake and Ice Cream. These mouthwatering options will be available for Roy Rogers loyalty customers to order online, or via Roy's Rewards App starting March 12, and in participating locations beginning March 14.

The Wild Dill Sandwich features a hand-battered and breaded...

Roy Rogers Restaurants Introduces Refranchising Program

Roy Rogers Restaurants® is introducing a refranchising program as part of its franchise growth strategy in Maryland and Virginia. The new program empowers potential franchisees to join the long-time brand by acquiring existing corporate stores before establishing independent locations.

As a proof of concept, Multi-Unit Franchisee Mohammad Haque touts the success of a recently acquired existing store, expanding Haque’s regional footprint in the Alexandria, VA. marketplace. This unit is his sixth with Roy Rogers.

“I was looking to grow my portfolio in an existing market, to tap into a..

Roy Rogers Restaurants Expands Partnership with Trevelino/Keller to Drive Consumer Engagement

Trevelino/Keller (T/K), recognized for its relevant and successful work with classic restaurant concepts, today announced an expanded partnership with Roy Rogers Restaurants. After more than two years of supporting Roy Rogers’ franchise sales business, Trevelino/Keller will now support the nostalgic cowboy brand with its consumer marketing initiatives.

With a track record of driving growth and success for some of the country’s most iconic restaurant and franchise concepts, Trevelino/Keller has solidified its reputation as a leader in delivering outcome-driven solutions that build, launch and...

Roy Rogers Restaurants Announces Limited-Time Favorites and Holiday Offers

Western-Themed QSR Brings Back Guest-Favorite Steak and Cheese Sandwich, Launches New Menu Items and Kicks off Holiday Gift Card Promotion

Roy Rogers Restaurants, the iconic western-themed quick-service restaurant chain based in Frederick, Md., announces a lineup of exciting menu developments and offerings just in time for the holiday season. Starting October 6, the restaurant’s beloved Steak and Cheese Sandwich and Mozzarella Sticks will return to the menu, while newcomers like the Breakfast Burrito and Cookies and Cream Milk Shake will debut at participating locations...