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2024 Exports Reveal Record-Breaking Year
Each day, I work with strategic partners and my team at the National Pork Board (NPB) to serve America’s 60,000 producers by adding value to every part of the pig, domestically and internationally. Today, I’m fired up to celebrate the record-breaking 2024 year-end pork export data released last week, indicating a volume of 3.03 million metric tons (+4% YoY) valued at $8.63 billion (+6%YoY).
2024 Year-End Data
Let’s look at some key highlights sourced directly from U.S. Meat Export Federation (USMEF):
NPB’s Patrick Fleming to Lead Domestic Demand Work
NPB welcomes Patrick Fleming as vice president of demand development. In his new role, Fleming will lead the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans. His return to NPB coincides with the culmination of an 18-month effort funded by the Pork Checkoff to develop and deploy new consumer market research and insights across the pork industry.
“The pork industry needs to unapologetically claim the position of taste and flavor for both fresh and further processed product,”...
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