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NPB’s Patrick Fleming to Lead Domestic Demand Work
NPB welcomes Patrick Fleming as vice president of demand development. In his new role, Fleming will lead the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans. His return to NPB coincides with the culmination of an 18-month effort funded by the Pork Checkoff to develop and deploy new consumer market research and insights across the pork industry.
“The pork industry needs to unapologetically claim the position of taste and flavor for both fresh and further processed product,”...