Pizza Hut US Delivers Exceptional Big Game Results

Last week, 127.7 million pro football fans watched the sport’s final matchup, and Pizza Hut U.S. was ready to feed them. In fact, the brand claimed its highest sales per restaurant in its 67-year history during this year’s Big Game, proving that the most iconic Sunday in sports remains Pizza Hut’s busiest day of the year. It took a collective effort from the brand’s Digital & Technology, marketing and operations teams to ensure that football fans received piping hot Pizza Hut® pizzas to fuel their game-watching experience...

Campbell’s and Harris Blitzer Sports & Entertainment Announce Partnership 

Harris Blitzer Sports & Entertainment (HBSE) and Campbell Soup Company (NASDAQ:CPB) (Campbell’s) today announced a unique marketing partnership spanning four storied sports franchises across several of the world’s biggest leagues.

Campbell’s will serve as an official partner to the Philadelphia 76ers (NBA), the Washington Commanders (NFL), New Jersey Devils (NHL), Prudential Center in Newark, N.J., and Joe Gibbs Racing (NASCAR). The multi-year partnership will enable fans to connect and engage with Campbell’s leading portfolio of brands through unique activations and authentic offerings in prominent sports and entertainment markets...

Nellie’s Free Range Unveils a New Campaign Aimed at Educating Misinformed Consumers

Nellie's Free Range, the #1 free-range brand in the U.S. and part of the Pete & Gerry’s family, today unveiled its new brand campaign, "Life’s Better Out Here," highlighting the company’s commitment to the highest standards of animal welfare, and educating consumers on the critical differences between cage-free and free-range eggs.

The campaign features children, fueled by Nellie’s eggs, who are permitted to let their bodies (and imaginations) run free outdoors, drawing a parallel to how the brand believes hens should live. The spots...