Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.
Long John Silver’s Brings Back $6 Fish & Chicken Basket
Long John Silver’s is bringing back its popular fish baskets, harmonizing flavors from both sea and land while delivering the value customers seek. This revival features the $6 Fish & Chicken Basket for a limited time.
"Guests have been telling us for years that our chicken is a best-kept secret," said Christopher Caudill, Long John Silver's senior vice president of marketing and innovation. "Our hand-battered chicken strips—known as Chicken Planks—are every bit as crave-worthy as our legendary fish. It's time we let that secret...
Seafood Chain Long John Silver's Swaps Iconic Fish for Chicken in New Logo
Long John Silver’s, a long-time seafood chain, has moved chicken to the front and center.
The company revealed a new logo that replaces its signature fish logo with a chicken and features a new “CHICKEN + SEAFOOD" lock-up.
The new redesign will be rolled out across its digital platforms and will be unveiled further on the Long John Silver's Front Row Motorsports car during the South Point 400.
"Guests have been telling us for years that our chicken is a best-kept secret...
FEATURED STORIES
ANALYSIS: A Wrap on 2025 US Beef Production
ANALYSIS: US Boneless Rib Market Year-End Review, Volatility Accelerated in 2025
ANALYSIS: Frozen Whole Turkey Prices Fall 10% in Early January Yet Remain Near Record Highs
ANALYSIS: Chicken Industry Sets Stage For Potential Production Gains in Q1
ANALYSIS: Consumption Headwinds Trim China’s 2025 Beef Imports 2.5% YOY to 2.8M mt