USDA Promotes New, Voluntary “Product of USA” Label

WHAT HAPPENED: USDA on Tuesday announced the launch of a national public awareness campaign to inform meat, poultry, and egg producers of the “Product of USA” voluntary labeling standard which went into effect on January 1, 2026, and intends to increase consumer understanding of what the label means. The claim is voluntary and ends the prior practice which allowed imported products to carry the claim after minimal processing and strengthens consumer confidence by aligning with what Americans expect and demand.

WHY IT MATTERS: The new labels follow updated USDA rules governing which products can carry the designation. Previously, items that were merely packaged or processed in the U.S. could legally use the label. In 2024, USDA revised the...

Ranchers Applaud USDA ‘Product of USA’ Label; Congress Must Go Further

Today, the U.S. Department of Agriculture launched a national awareness campaign promoting the voluntary “Product of USA” label, encouraging use of its updated standard that took effect earlier this year. Under the revised definition, the label applies only to beef derived from animals that were born, raised, slaughtered and processed entirely in the United States.

R-CALF USA emphasized that while the program remains voluntary, USDA’s action reinforces a clear, enforceable standard for the label when it is used, and it closes a longstanding loophole that allowed imported beef to be labeled as a U.S. product...

Pastured Poultry Producers Urge FDA to Align "Pasture-Raised" Egg Labeling with USDA Standards

A trade group representing pastured poultry farmers is urging the U.S. Food and Drug Administration (FDA) to clarify how the term "pasture raised" can be used on egg cartons, saying current rules allow consumers to be misled.

The American Pastured Poultry Producers Association ( APPPA ) is requesting the FDA to align egg labeling requirements for the "pasture-raised" claim with the existing definition used by the U.S. Department of Agriculture's Food Safety and Inspection Service (FSIS) for poultry.

Pasture-Raised Poultry Clearly Defined by the USDA

Following a 2023 petition defining pasture-raised, with over 16,000 comments supporting distinction from 'free-range', the USDA maintains a clear, enforceable standard for...