Kroger Adds 24 New Items to Simple Truth™ Protein Line

As health and wellness continue to drive dining and purchasing trends, consumers are increasingly looking for ways to strengthen their nutrition, adding protein wherever possible.

In response, brands and foodservice operators are finding new ways to manipulate macros and help consumers pack in more protein without sacrificing taste or affordability.

"As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Ann Reed, Group Vice President of Our Brands at Kroger.

Strategic Growth and Innovation Propel WOWorks into a Promising Future

WOWorks, the parent company of several "better-for-you" restaurants, concluded 2025 with significant growth and innovation.

Home to establishments like Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos, and Zoup! Eatery, the WOWorks umbrella maintained a steady stream of new franchise agreements, opened multiple new restaurants, and launched enhanced co-branding initiatives that are driving momentum across its fast-casual dining platform.

Notably, the WOWorks platform has demonstrated substantial growth by integrating Frutta Bowls into select Saladworks and Barberitos locations, resulting in 10...

Whole Foods Market’s Top Food Trends to Watch in 2026

Whole Foods Market has released its annual forecast of the top food and beverage trends expected to shape shopping carts, kitchens, and consumer preferences in 2026. Developed by the retailer’s Trends Council, a group of buyers, culinary experts, and industry scouts, the list reflects emerging patterns in health, convenience, sustainability, and food culture.

One notable shift is the resurgence of beef tallow, a traditional cooking fat prized for its rich flavor and high smoke point. Once a staple of classic kitchens, tallow is being rediscovered by consumers interested in...