Subway’s Halloween Promo Offers Chance at Free Footlongs via LunchtimeHorrors.com

Subway is offering thousands of $15 eGift cards as part of a Halloween promotion aimed at consumers dissatisfied with their lunch choices. From Oct. 12–16, consumers can submit their lunchtime regrets at LunchtimeHorrors.com for a chance to receive a gift card redeemable for a Subway Footlong. The promotion is subject to terms and conditions on the website.

The campaign builds on Subway’s Feed Your SUBconscious brand platform, launched in September and featuring actor and comedian Will Arnett as an inner voice encouraging people to...

NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion

Consumer spending on Halloween is expected to reach $13.5 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure maintains the strong spending level of last year’s record $13.1 billion and reflects consumers’ continued enthusiasm for the holiday.

“Consumers continue to make Halloween a spending priority, but they are also approaching the season with affordability in mind,” NRF Vice President of Industry and Consumer Insights Allison Zeller said. “For more than two decades...

Wendy’s Brings Back Boo! Books, Adds New Frosty Frights for Halloween

Wendy’s is preparing for spooky season with the return of a familiar fundraising promotion and a new round of Kids’ Meal collectibles, giving operators another seasonal hook for family traffic.

The chain’s Boo! Books fundraiser is now available at participating US restaurants. For $1, each coupon book includes five free Jr. Frosty coupons and one $1.99 Kids’ Meal with purchase coupon. Wendy’s said 90 cents from every Boo! Books purchase will support the Dave Thomas Foundation for