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Kroger Anchors Valentine’s Day Strategy Around Fresh Surf & Turf Offers
For consumers celebrating Valentine's Day at home, surf and turf remains a go-to meal solution, and Kroger is leaning into the occasion with BOGO promotions and limited-time offers across meat, seafood and other complementary categories.
"Quality ingredients are the foundation of any romantic dinner and Kroger consistently delivers on quality and affordability," said Carlo Baldan, Group Vice President of Fresh Merchandising at Kroger. "Our meat and seafood counters feature premium cuts and fresh selections that feel like a night out...
UNFI Identifies Key Trends Shaping Fresh Departments for Retailers in 2026
While shoppers are spending more deliberately, the fresh departments are still earning their attention. Categories including produce, floral, bakery, deli, specialty cheese, meat, and seafood are outperforming the rest of the store, with fresh product sales up 3.7% year over year*.
That performance reflects shifting shopper expectations: better taste, stronger nutrition, added convenience, and more transparency from the products they buy.
For retailers, success in fresh now depends on understanding these drivers and partnering with experts who can translate trends into execution on the sales floor.
Ron Selders, UNFI’s President...
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