The International Egg Commission (IEC) rebrands as the World Egg Organisation

The International Egg Commission (IEC) has rebranded as the World Egg Organisation (WEO), a reflection of the organisation’s commitment to evolving alongside the global egg industry and leading the way to a successful collective future.

The new name and identity mark a significant milestone in the organisation’s history; modernising their image, strengthening their global presence, and better aligning with their mission to support and promote the egg industry worldwide.

“This rebrand to the World Egg Organisation represents more than a name change...

Olymel Unveils New Brand Image

Canadian poultry and pork company Olymel announced a major rebranding, marking another milestone in the company's evolution.

Transformation objective

The main objective is to highlight the quality of Olymel products, while making the brand more visible, contemporary and attractive.

"In changing our brand image, we wanted to further highlight the quality of our products, already recognized internationally for their excellence. It was essential that this new corporate image reflects both our commitment to quality and the

new direction we've taken, while respecting the essence of what makes us who we are...

Perkins Restaurant & Bakery Reintroduces Itself as Perkins American Food Co.

Clearly, Perkins isn’t stuck in its ways, but it is grounded in its roots. The brand is opening its doors to welcome guests to Perkins American Food Co., where modern American hospitality is reimagined to both take you back and move you forward. The humble pancake house from 1958 in the heartland of the Midwest is now a leading family dining brand with nearly 300 locations across the United States and Canada. It is now refashioned for the consumer of today and was announced... 

BurgerFi Relaunches The Chicken Wars

Hold onto your beaks! BurgerFi® is "winging it" big time by rebranding as ChickenFi and diving into the Chicken Wars! The name change ruffles feathers and celebrates the debut of the new Fried and Grilled Chicken Sandwiches and this antibiotic-free chicken is available every day including Sundays. Yes, that is right, Sundays! Bring your appetite and savor these new chicken offerings starting on May 21, 2024.

"Chicken presents a significant opportunity for business growth. We've expanded our chicken offerings by 50%, broadening our menu...

Lineage Logistics Announces Rebranding, Changes Brand Name to Lineage

Lineage, one of the leading temperature-controlled industrial REIT and logistics solutions providers worldwide, has announced a rebranding, formally changing its brand name from Lineage Logistics to Lineage.

Established in 2012, the Lineage name reflects the company’s unique legacy and expertise in the interconnected world of cold storage and logistics. The company’s shield logo signifies the generational and entrepreneurial commitment of the many companies that have been welcomed into the Lineage family through over 110 acquisitions to form Lineage with the shared charge of keeping the global food supply safe and...

Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging 

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It...

Meat Institute Unveils New Logo and Brand Identity

Celebrating nearly 120 years of leadership on behalf of North America’s meat companies, the Meat Institute (formerly the “North American Meat Institute”) today unveiled a new logo and brand identity reflecting its dynamic, forward-looking approach to ensuring meat remains at the heart of nourishing the present and sustaining the future.

The new logo evokes the shape of a plate, with the open frame indicating transparency and inclusiveness. The varying thickness of the plate’s border brings a sense of movement, signaling constant evolution and pursuit of continuous improvement...