Americans Turn to Frozen and Dairy Aisles to Keep Resolutions

As millions of Americans begin tackling their New Year's resolutions today, new research reveals the frozen and dairy aisles are becoming important destinations for achieving health, budget and convenience goals. According to a survey commissioned by the National Frozen & Refrigerated Foods Association (NFRA), 66% of Americans say pre-portioned ingredients help them achieve their health goals, while 75% cite cost savings as a top reason for choosing the frozen and refrigerated aisles - signaling a continued shift in shopping and eating habits...

Foodservice and Retail Merge as Boundaries Blur in a Transforming Market, Reports Circana

Circana, a leading advisor on the complexity of consumer behaviour, reports key shifts in the foodservice industry, revealing that traditional boundaries between foodservice and retail are becoming increasingly blurred.

The research, based on Circana’s comprehensive CREST data, reveals that European consumers spent €888 billion on food and beverages in the past year, with 37% of that dedicated to ‘immediate consumption’ options across both retail and foodservice channels.

The immediate consumption category includes food and drinks purchased for immediate use...

Butterball® Unveils a Stress-Free Solution for Holiday Hosts: Cook from Frozen Premium Whole Turkey

Today, Butterball, LLC introduced the Butterball Cook from Frozen Premium Whole Turkey, an innovative offering for seasoned and novice Thanksgiving hosts alike. Created with convenience in mind, the new Cook from Frozen turkey requires just two easy steps: unwrap and roast. There's no thawing, no mess and no stress, resulting in an effortless Thanksgiving centerpiece.

The most popular questions received by the Butterball® Turkey Talk-Line® are consistently about how and when to thaw a turkey...

New Research Identifies Opportunities for Aligning on Consumer Eating Occasions

Insights revealed today from FMI – The Food Industry Association, Oliver Wyman and Circana demonstrate new opportunities for food industry trading partners to cater to shoppers’ expanding definitions of value. The research, Finding Growth for Food & Beverage at Retail: Winning Eating Occasions throughout the Day, supports go-to-market strategies and ways in which grocers can attract more shopper relevance regarding needs, experiences, tastes, rewards, health – and especially convenience.

Mark Baum, senior vice president of industry relations and chief collaboration officer, FMI said, “The research showcases how food and...