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ANALYSIS: From the Grill to Checkout, US Tenderloin Market Performance & Retail Dynamics 2025
Tenderloin demand has remained resilient in 2025, with promotional activity keeping movement elevated. Seasonal buying patterns are intact, with peak promotional lift observed in late May and August as consumers transitioned into core grilling holidays. Price elasticity remains evident, as a roughly 40-cent spread between discounted and full-price offerings continues to incentivize retail movement.
According to Circana retail data, year-to-date (YTD) national discounted tenderloin prices have averaged just under $3.90 per pound, compared with roughly $4.30 per pound for non-promotional...