Powering Pork’s Future: New Three-Year Strategic Plan Charts the Path Forward

NPB’s Board of Directors has approved a new three-year strategic plan—part of a broader roadmap that will guide us through 2028. The strategic plan was presented to the board by the task force during the March 2025 Pork Industry Forum.

Kicking off in August 2024, the strategic planning process brought in insights from a wide range of producers and industry stakeholders. The result? A strategy that keeps producers’ priorities front and center—ensuring every hard-earned dollar...

Understanding PRRSV: Research, Challenges and Industry Efforts With Dr. Brent Pepin

Dr. Brent Pepin, NPB’s director of swine health, takes a deep dive into managing Porcine Reproductive and Respiratory Syndrome (PRRSV). NPB has played a key role in advancing PRRSV research and supporting producers with resources to mitigate disease risks.

Background Information

Porcine reproductive and respiratory syndrome virus (PRRSV) has been a devastating disease for pork producers since its discovery in 1991. PRRSV continues to be a major challenge affecting production, pig health and welfare. PRRSV infection can cause respiratory disease and mortality...

2024 Exports Reveal Record-Breaking Year

Each day, I work with strategic partners and my team at the National Pork Board (NPB) to serve America’s 60,000 producers by adding value to every part of the pig, domestically and internationally. Today, I’m fired up to celebrate the record-breaking 2024 year-end pork export data released last week, indicating a volume of 3.03 million metric tons (+4% YoY) valued at $8.63 billion (+6%YoY).

2024 Year-End Data

Let’s look at some key highlights sourced directly from U.S. Meat Export Federation (USMEF):

• Pork exports to Mexico totaled 1.15...

Advancing Pork Through Nutrition Science and Endorsement

Key Highlights from 2024:

• Research Investments: 13 new studies conducted across top academic institutions, exploring topics like pork’s role in childhood nutrition, healthy aging and cognitive health.
• Expanding Reach: Nutrition communications across social and online media had more than 300 million potential views across health professionals and consumers, and participation in 76 high-impact events attended by over 16 thousand individuals.
• Shaping Perceptions: Campaigns and events improved perceptions of pork among healthcare professionals, with attendees of our Today’s Dietitian event reporting a 20-point increase in the likelihood of recommending...