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Olymel Unveils New Brand Image
Canadian poultry and pork company Olymel announced a major rebranding, marking another milestone in the company's evolution.
Transformation objective
The main objective is to highlight the quality of Olymel products, while making the brand more visible, contemporary and attractive.
"In changing our brand image, we wanted to further highlight the quality of our products, already recognized internationally for their excellence. It was essential that this new corporate image reflects both our commitment to quality and the
new direction we've taken, while respecting the essence of what makes us who we are...
Olymel to Close Quebec Processing Facility Focused on Poultry
Canadian meat processor Olymel announced last Friday the definitive closure of its Saint-Jean-Sur-Richelieu plant as of 19 July.
The plant had mainly processed poultry products, although it also made a small number of pork products.
“This decision comes against a backdrop of falling production volumes, which has led the plant to operate at only 40% of its operational capacity,” explained the company. “A reorganization of production within the Olymel family will enable operations to be redeployed to neighbouring plants with residual capacity to handle these volumes.”...
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