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Tyson's Jimmy Dean Breakfast Brand Takes Center Stage at Stagecoach Festival
Tyson Foods has teamed up with Stagecoach to spotlight its Jimmy Dean breakfast brand at the nation's largest country music festival, a three-day event in Indio, California.
“Stagecoach brings together a passionate community of country music fans in a setting where food, music, and lifestyle intersect, providing a powerful opportunity for us to meet new consumers where they are,” said Kristina Lambert, Chief Growth Officer at Tyson Foods. “Jimmy Dean offers protein-forward breakfast options to fuel busy lifestyle needs, whether at a festival or at home.”