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Walmart Achieves Record Grocery Growth as Consumer Habits Shift
According to a quarterly study by dunnhumby, Walmart's grocery penetration in the US has reached a record 72%, driven by the improved financial security of American shoppers aged 18-54. This represents a 6 percentage point increase year-over-year (YOY), the largest growth among all retailers.
Walmart serves over 190 million Americans monthly, 2.5 times more than the second-place Dollar General at 28.6%. The data reveals that mass-channel retailers have, for the first time, equaled traditional supermarkets with a 79% penetration rate...
71% of Canadian and 43% of Mexican Consumers Intend to Buy Fewer US Grocery Products, Study Reveals
Seventy-one percent of Canadian and 43% of Mexican consumers report they will buy fewer U.S. grocery products in 2025 according to the tenth wave of the dunnhumby Consumer Trends Tracker (CTT) released today. Canada and Mexico are the two largest agricultural trading partners of the U.S. According to the USDA, in 2024 the U.S. exported 33% of its agricultural products to Canada and Mexico, totaling over $58 billion out of $176 billion of total U.S. agricultural...
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