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Online Grocery Shopping Surges: VTEX Survey Reveals 69% of Consumers Shop Digitally
VTEX, the composable and complete commerce platform for premier B2C and B2B brands and retailers, released new research on online grocery shopping and consumer preferences. According to the survey findings, of 1,000 U.S. consumers 18 years old and older, 69% of consumers purchase groceries online in some capacity, indicating a strong and growing preference for these services.
As brands and retailers continue to explore the best ways to engage with today's consumers, the survey findings underscore the growing trend and need for grocers to adapt...