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Grocer Lowers Prices on Essential Basket Staples, Asking Customers to "Compare & Save" Versus National Brands
All customers will have access to new giant savings on Giant brands with hundreds of new lower prices. They simply need to look for the "Compare and Save" tags on items in every aisle. The Flexible Reward promotion allows customers to earn 2x the points on Giant brand item purchases. These points can then be redeemed for grocery savings, gas savings or unique product offerings during future trips.
"At Giant Food, we have always offered great savings to our customers through our...
Circana Report Reveals Private Brands Surge Amidst Inflation
Supporting shoppers by investing in innovation and promotions is key for retailers.
Circana™, the leading advisor on the complexity of consumer behavior, today released a new report on the state of private brands (also referred to as store brands or private labels). Despite high inflation, private brands have experienced growth, surpassing $217 billion in sales in the United States market. The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand...
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