Kroger Adds 24 New Items to Simple Truth™ Protein Line

As health and wellness continue to drive dining and purchasing trends, consumers are increasingly looking for ways to strengthen their nutrition, adding protein wherever possible.

In response, brands and foodservice operators are finding new ways to manipulate macros and help consumers pack in more protein without sacrificing taste or affordability.

"As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Ann Reed, Group Vice President of Our Brands at Kroger.

Save A Lot to Eliminate Synthetic Dyes from Private Label Products

Amidst the rising trend of consumers opting for store brands that combine affordability with quality, Save A Lot is taking significant steps to enhance the transparency and healthiness of its product range.

As the largest independently owned and operated value-focused grocery chain in the US, Save A Lot is committed to phasing out seven artificial dyes from its private label offerings. This initiative underscores the company's dedication to aligning with consumer preferences without compromising on price or product integrity.

Natural Grocers Launches Grass-Fed Beef Sticks and Bites

Natural Grocers has expanded its private label lineup by adding new products: Natural Grocers Brand Beef Sticks and Bites. This addition increases the range of branded products to over 900 items.

The new beef sticks and bites are made with 100% grass-fed beef. They are hand-cut, hand-packed, and available in two flavors: Original and Jalapeño. The beef sticks are packaged in 1-ounce packets, while the bites come in 4-ounce pouches.

"Our house brand is more than just a label; it's a reflection of our...

E-Commerce Drives Growth and Strategy for Private Brands in Food Retail

The Food Industry Association (FMI) released findings from its new report entitled, "The Power of Private Brands 2025: Industry Strategies to Sustain Momentum."

This report highlights the impact of e-commerce on the growth of private brands at food retailers and the tools businesses are using to boost sales and shopper loyalty.

According to the report, food retailers are increasingly recognizing the value of e-commerce and anticipate it may eventually outpace in-store purchases. It stated that sales of private brand...

UNFI Unveils Top Industry Trends to Help Retailers Plan for the Holiday and Winter Selling Season

During its second Holiday and Winter Selling Show of 2025 in Uncasville, Conn., United Natural Foods, Inc. brought together more than 3,900 attendees, connecting more than 1,400 retailers and over 750 suppliers. Exhibitors showcased thousands of unique products, spanning the natural, organic, fresh, specialty, and conventional grocery categories.

Differentiation that Drives Results

During the show, UNFI experts shared the latest industry insights and emerging growth opportunities to help grocers stand out during the upcoming holiday and winter selling...