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Circana Report Reveals Private Brands Surge Amidst Inflation
Supporting shoppers by investing in innovation and promotions is key for retailers.
Circana™, the leading advisor on the complexity of consumer behavior, today released a new report on the state of private brands (also referred to as store brands or private labels). Despite high inflation, private brands have experienced growth, surpassing $217 billion in sales in the United States market. The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand...