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Nellie’s Free Range Unveils a New Campaign Aimed at Educating Misinformed Consumers
Nellie's Free Range, the #1 free-range brand in the U.S. and part of the Pete & Gerry’s family, today unveiled its new brand campaign, "Life’s Better Out Here," highlighting the company’s commitment to the highest standards of animal welfare, and educating consumers on the critical differences between cage-free and free-range eggs.
The campaign features children, fueled by Nellie’s eggs, who are permitted to let their bodies (and imaginations) run free outdoors, drawing a parallel to how the brand believes hens should live. The spots...