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Pasturebird Petitions USDA to Update Definition of “Pasture-Raised” Poultry
Pasturebird, the world’s largest pasture-raised chicken brand, is setting a new standard for transparency and animal welfare after successfully petitioning to update the United States Department of Agriculture (USDA) definition of “pasture-raised” meat and poultry. After years of advocating for a clear and common-sense definition, Pasturebird and Perdue Farms helped shoppers distinguish “free range” from “pasture-raised” chicken. The new animal raising labeling guidelines require that “pasture-raised” animals must be on pasture the majority of their life...
USDA Releases Updated Guideline to Strengthen Substantiation
The U.S. Department of Agriculture (USDA) announced today the availability of an updated guideline that makes recommendations to strengthen the documentation that supports animal-raising or environment-related claims on meat or poultry product labeling. Today’s action builds on the significant work USDA has already undertaken to protect consumers from false and misleading labels and to implement President Biden’s Executive Order on Promoting Competition in the American economy.
“USDA continues to deliver on its commitment to fairness and choice for both farmers and consumers, and that means supporting transparency and high-quality standards...
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