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Kellanova Moves to Accelerate Global Brand Growth, Expanding Partnership with Interpublic Group

Kellanova (formerly Kellogg Company and maker of Pringles®, Cheez-It®, Pop-Tarts® and more) today announced it is expanding its partnership with Interpublic Group ("IPG"). The announcement comes after an extensive evaluation of Kellanova's global agency model to accelerate brand portfolio growth and support the company on its journey to be a global snacking powerhouse. The move advances Kellanova's Differentiate, Drive and Deliver strategy and the growth ambitions the company has for its stable of iconic brands.

As a result of the process... 

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Jul 25 8:00 AM, Urner Barry



CHEEZ-IT® Opens the Cheez-In Diner Serving a Full Menu of Delicious, Absurdly Cheezy Classics 

Imagine you've hit the road for your first summer getaway when that Cheez-It® craving hits – but you're fresh out of your favorite cheezy, crunchy snack. Suddenly, an orange glow illuminates your path, leading you to the ultimate destination for hungry Cheez-It superfans: The Cheez-In Diner is now open!

Just two hours outside New York City nestled among the scenic byways of the Catskill Mountains, this FOMO-inducing diner experience in the...

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May 20 3:57 PM, Urner Barry







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