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Kellanova Moves to Accelerate Global Brand Growth, Expanding Partnership with Interpublic Group
Kellanova (formerly Kellogg Company and maker of Pringles®, Cheez-It®, Pop-Tarts® and more) today announced it is expanding its partnership with Interpublic Group ("IPG"). The announcement comes after an extensive evaluation of Kellanova's global agency model to accelerate brand portfolio growth and support the company on its journey to be a global snacking powerhouse. The move advances Kellanova's Differentiate, Drive and Deliver strategy and the growth ambitions the company has for its stable of iconic brands.
As a result of the process...